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Brand positioning, proper planning needed to capitilise on urban tourism potential

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Urban tourism has the potential to contribute to the socio-economic development of a locality significantly but to capitalise on this potential, experts have identified strong brand positioning, proper planning, and development as key areas to focus on.

Brand positioning, proper planning needed to capitilise on urban tourism potential hinh anh 1Tourists at an attraction site in Nha Trang City. (Photo: VNA)

Hanoi Urban tourism has the potential to
contribute to the socio-economic development of a locality significantly but to
capitalise on this potential, experts have identified strong brand positioning,
proper planning, and development as key areas to focus on.

In Vietnam, the urbanisation rate has reached nearly 40%, with
over 860 urban areas.

Cities are the driving force of socio-economic development,
facilitating economic restructuring towards industrialisation and
modernisation.

However, not all cities are tourist destinations, even though most
have outstanding tourism potential.

Vietnam has numerous urban areas, especially coastal cities or key
tourist destinations like Ho Chi Minh City, Da Nang, Nha Trang, Phan Thiet, Vung
Tau and Phu Quoc.

To improve tourism competitiveness and attractiveness, cities with
strengths in tourism development must create and position a brand.

According to Nguyen Thu Hanh, President of the Science Union for
Sustainable Tourism Development, brand positioning is one of the important
strategies for cities with a focus on tourism.

Vung Tau city, for example, is rich in advantages such as
convenient traffic locations, seaports, a large oil and gas centre, a
four-season climate, and beautiful beaches.

This urban area also converges different cultures through
religious monuments, churches, communal houses, and pagodas.

Hanh described Vung Tau as a “smart, modern and dynamic
coastal city” with a system of industrial parks, high-tech zones, event
centres, festivals, entertainment, and shopping operating on a digital
platform.

Phu Quoc, located on the southwest coast, is considered a centre
of eco-tourism and high-class beach resorts. With around 150km of coastline,
the length of beaches suitable for tourism development is about 50km.

Sustainable planning and development

In recent years, experts have warned that coastal cities are at
risk of sea level rise and unusual natural disasters due to climate change.

In response, architects Nguyen Viet Huy and Do Dinh Trong, from Hanoi
 University of Civil Engineering, have
proposed measures to minimise the harmful effects of natural disasters and
develop stable technical and economic-tourism infrastructure systems that can
adapt to climate change.

To achieve this, it is necessary to think differently and have a
more open and positive view of climate change. Building construction plans
should be based on integrated planning that promotes the socio-natural
potential of the region while adapting to climate change.

Additionally, rational exploitation and strengthening solutions
are essential to manage and use freshwater resources and protect coastal lands,
sea mouths, and estuaries.

Associate Professor Pham Trung Luong, Vice President of the Vietnam
Association for the Protection of Marine Resources and Environment and a member
of the National Planning Advisory Group, emphasised the importance of promoting
sustainable marine tourism urban development.

To achieve this, he recommended reviewing and adjusting the
planning of existing sea tourism urban areas, especially for coastal spaces.

Separate services, shopping, and entertainment areas should be
planned with little impact on the lives of residents, ensuring that tourism
activities can take place 24/7, thereby promoting the development of the urban
night economy, in which tourism will be the core./.

Source: https://en.vietnamplus.vn/brand-positioning-proper-planning-needed-to-capitilise-on-urban-tourism-potential/248529.vnp

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100 interesting facts about HCM City announced

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Sai Gon double-decker bus tour, national special historical relic site Independence Palace, and popular “banh xeo” (sizzling rice pancake) are among the 100 interesting facts about HCM City in 2023, which were announced at a ceremony held by the municipal Department of Tourism on December 3.

100 interesting facts about HCM City announced hinh anh 1At the ceremony to announce the 100 interesting facts about HCM City (Photo: VNA)

HCM City –  Sai Gon
double-decker bus tour, national special historical relic site Independence
Palace, and popular “banh xeo” (sizzling rice pancake) are among the 100 interesting
facts about HCM City in 2023, which were announced at a ceremony held by the
municipal Department of Tourism on December 3.

The programme “HCM City100 interesting facts” was launched in December last
year to promote the city as an attractive destination. It features 10
categories covering exciting sightseeing programmes, 10 exciting
attractions, entertainment spots, shopping
spots, tourist accommodation establishments, restaurants, coffee shops, tourism, cultural
and sports events, check-in places, and delicacies.

At the ceremony, Vice Chairman of the municipal People’s Committee Nguyen Van
Dung stressed the city’s exciting experiences have been shaped up by the vibrant
blend of cultures, cuisines, arts and destinations, and expressed his hope that
the programme will be a highlight of the city’s tourism sector in the end of
2023, making contributions to popularising local images and destinations.

He ordered competent organisations to make unceasing efforts to improve tourism
service quality to meet the expectation of the visitors as well as local
tourism’s competitive capacity.

The programme is expected to become a locomotive that motivates local service
providers to contribute to the city’s socio-economic development, he said.

Ho Chi Minh City welcomed more than 30
million domestic and foreign visitors during January – October, according to
the municipal Department of Tourism. The number included 4.12 million foreign tourists, or 82% of
the set target.

Revenue from accommodation and catering services was more
than 89.45 trillion VND (3.6 billion USD), and that from travel service was
over 8.9 trillion VND, up 30.6% and 68.3% year on year, respectively.

As the peak tourism season approaches, the city
hopes to serve 5 million international visitors and more than 35 million
domestic ones, and gain some 160 trillion VND in tourism revenue for the whole
2023.

It also sets a target of welcoming 6 million foreign visitors who will spend
around 190 trillion VND next year. Given stable
political-economic conditions, and good recovery of tourism and related
industries, the Vietnamese southern hub expects to welcome a tourist influx
from the Republic of Korea, Japan, India, and China./.

Source: https://en.vietnamplus.vn/100-interesting-facts-about-hcm-city-announced/272261.vnp

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HCM City, northwestern provinces promote tourism development collaboration

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The People’s Committees of Ho Chi Minh City and eight expanded northwestern provinces convened a tourism promotion conference in the southern economic hub on December 4, aiming to promote their culture and tourism domestically and internationally.

HCM City, northwestern provinces promote tourism development collaboration hinh anh 1Stalls introduce tourism products of the expanded northwestern provinces on the sidelines of the conference. (Photo: VNA)

HCM City – The People’s Committees of Ho
Chi Minh City and eight expanded northwestern provinces convened a tourism
promotion conference in the southern economic hub on December 4, aiming to promote their culture and tourism domestically and
internationally.

Addressing the event, Vice Chairman of the HCM City People’s
Committee Nguyen Van Dung stated that the city always considers tourism development collaboration a crucial task, adding it has teamed up with 49 provinces,
cities, and key economic zones nationwide.

The southern metropolis and the expanded northwestern region have coordinated in various
events and conducted surveys to develop new tours, routes and products connecting
the sides, he noted.

Representing the region, Vice Chairman of the People’s Committee of Dien Bien province Vu A Bang said that the conference is among activities to carry out cooperation
programmes and agreements in the field between the provinces and the city for
2020-2025.

The official stressed that via the event, the local tourism
industry hopes to enhance connections and joint work with the city, creating
opportunities for many tourism enterprises to update information and expand their
market.

He said the conference is expected to serve as a platform
for local authorities, state management agencies, and travel firms to exchange
ideas and assess potential, opportunities, and orientation for building their products.
It also involved sharing experience in tourism development cooperation
and proposing solutions and initiatives for future links between the localities.

The expanded northwestern region comprises Hoa Binh, Son La,
Dien Bien, Lai Chau, Lao Cai, Yen Bai, Phu Tho, and Ha Giang. It possesses rich
tourism resources with magnificent nature, distinctive culture, and glorious
history, making it attractive to tourists. Renowned attractions include Mount Fansipan in
Lao Cai, known as the roof of Indochina, the UNESCO Global Geopark Dong Van
Karst Plateau in Ha Giang, and the Mu Cang Chai terraced fields in Yen Bai./.

Source: https://en.vietnamplus.vn/hcm-city-northwestern-provinces-promote-tourism-development-collaboration/272297.vnp

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Third Ho Chi Minh City Tourism Week opens

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The third Ho Chi Minh City Tourism Week kicked off on December 4 with a range of tourism, sports and music activities, along with promotional programmes to stimulate shopping and travel demand across the southern economic hub.

Third Ho Chi Minh City Tourism Week opens hinh anh 1The third Ho Chi Minh City Tourism Week kicked off on December 4 with a range of tourism, sports and music activities (Photo: VNA)

HCM City – The
third Ho Chi Minh City Tourism Week kicked off on December 4 with a range of tourism,
sports and music activities, along with promotional programmes to stimulate shopping and travel demand across the southern economic hub.

Speaking at the opening ceremony of the event, Nguyen Van Dung, Vice Chairman
of the Ho Chi Minh City People’s Committee, said the tourism week is
expected to encourage more residents and tourists to explore the culture and beautiful landscapes around the city.

As green and sustainable tourism
is a huge trend these days, the southern metropolis is striving to fulfill the
goal of becoming a green and environmental friendly destination, he said.

This year’s edition offers a series
of practical activities aimed at encouraging the tourism ecosystem to enhance
the application of green solutions, develop responsible tourism, create
competitive advantages, and improve the quality of growth for the sector, Dung
noted. 

Director of the Tourism Department
Nguyen Thi Anh Hoa said a lot of activities will be held within the framework
of the 7-day event, including the Techcombank HCM City International Marathon,
the launch of the districts’ new tourism products and the city’s travel
stimulation programme, the exploration of the city via doodle art and
activities of tourism businesses and related service suppliers.

Visitors
also will be treated to performances of folk arts, calligraphy art and cultural
exchanges, among others./.

Source: https://en.vietnamplus.vn/third-ho-chi-minh-city-tourism-week-opens/272284.vnp

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