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Brand positioning, proper planning needed to capitilise on urban tourism potential

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Urban tourism has the potential to contribute to the socio-economic development of a locality significantly but to capitalise on this potential, experts have identified strong brand positioning, proper planning, and development as key areas to focus on.

Brand positioning, proper planning needed to capitilise on urban tourism potential hinh anh 1Tourists at an attraction site in Nha Trang City. (Photo: VNA)

Hanoi Urban tourism has the potential to
contribute to the socio-economic development of a locality significantly but to
capitalise on this potential, experts have identified strong brand positioning,
proper planning, and development as key areas to focus on.

In Vietnam, the urbanisation rate has reached nearly 40%, with
over 860 urban areas.

Cities are the driving force of socio-economic development,
facilitating economic restructuring towards industrialisation and
modernisation.

However, not all cities are tourist destinations, even though most
have outstanding tourism potential.

Vietnam has numerous urban areas, especially coastal cities or key
tourist destinations like Ho Chi Minh City, Da Nang, Nha Trang, Phan Thiet, Vung
Tau and Phu Quoc.

To improve tourism competitiveness and attractiveness, cities with
strengths in tourism development must create and position a brand.

According to Nguyen Thu Hanh, President of the Science Union for
Sustainable Tourism Development, brand positioning is one of the important
strategies for cities with a focus on tourism.

Vung Tau city, for example, is rich in advantages such as
convenient traffic locations, seaports, a large oil and gas centre, a
four-season climate, and beautiful beaches.

This urban area also converges different cultures through
religious monuments, churches, communal houses, and pagodas.

Hanh described Vung Tau as a “smart, modern and dynamic
coastal city” with a system of industrial parks, high-tech zones, event
centres, festivals, entertainment, and shopping operating on a digital
platform.

Phu Quoc, located on the southwest coast, is considered a centre
of eco-tourism and high-class beach resorts. With around 150km of coastline,
the length of beaches suitable for tourism development is about 50km.

Sustainable planning and development

In recent years, experts have warned that coastal cities are at
risk of sea level rise and unusual natural disasters due to climate change.

In response, architects Nguyen Viet Huy and Do Dinh Trong, from Hanoi
 University of Civil Engineering, have
proposed measures to minimise the harmful effects of natural disasters and
develop stable technical and economic-tourism infrastructure systems that can
adapt to climate change.

To achieve this, it is necessary to think differently and have a
more open and positive view of climate change. Building construction plans
should be based on integrated planning that promotes the socio-natural
potential of the region while adapting to climate change.

Additionally, rational exploitation and strengthening solutions
are essential to manage and use freshwater resources and protect coastal lands,
sea mouths, and estuaries.

Associate Professor Pham Trung Luong, Vice President of the Vietnam
Association for the Protection of Marine Resources and Environment and a member
of the National Planning Advisory Group, emphasised the importance of promoting
sustainable marine tourism urban development.

To achieve this, he recommended reviewing and adjusting the
planning of existing sea tourism urban areas, especially for coastal spaces.

Separate services, shopping, and entertainment areas should be
planned with little impact on the lives of residents, ensuring that tourism
activities can take place 24/7, thereby promoting the development of the urban
night economy, in which tourism will be the core./.

Source: https://en.vietnamplus.vn/brand-positioning-proper-planning-needed-to-capitilise-on-urban-tourism-potential/248529.vnp

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International summer festivals help Da Nang draw in tourism

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A series of international festivals have been being organised at Sun World Ba Na Hills tourist site in Da Nang to attract the attention of new holidaymakers visiting the central beach city in this summer.

International summer festivals help Da Nang draw in tourism hinh anh 1Tourists at Sun World Ba Na Hills tourist area (Photo: VNA)

Da Nang
A series of international festivals have been being organised at Sun World Ba
Na Hills tourist site in Da Nang to attract the attention of new holidaymakers visiting the
central beach city in this summer.

According to Deputy General Director of Sun
World and Director of Sun World Ba Na Hills tourist site Nguyen Lam An, festivals of many countries such as
Germany, the Republic of Korea, and France have brought new and impressive
experiences for visitors of all ages.

A food and beer festival
named B’estival – a new brand name owned by Sun World Ba Na Hills, kicked off in May,
offering a chance for visitors to taste the flavour of German beer and famous
dishes from many countries around the world, immerse themselves in lively music
melodies and enjoy entertainment activities.

The festival will run
until late August.

International summer festivals help Da Nang draw in tourism hinh anh 2Dance performance at the food and beer festival in Sun World Ba Na Hills tourist site (Photo: VNA)

Meanwhile, a festival spotlighting
the culture of the Republic of Korea (RoK) will be held in June with a wide
range of attractive activities, such as a contest to eat chicken and drink
beer, a Kpop Dance Kontest on Tiktok, a Minishow Kpop, and unique games imbued
with the culture of the RoK and Vietnam.

A light festival will also take place from June 13 to late September, which is
expected to captivate visitors with stunning 3D mapping light shows on the
backdrop of ancient castles.

In July, visitors to
Ba Na will have a chance to join a French cultural festival on the occasion of the
100th commemoration of the Debay Wine Cellar in Ba Na. The event will
take visitors back to the Ba Na of a century ago, allowing them to indulge in French
cultural experiences, savour culinary delights, immerse themselves in street
art performances, and join luxurious banquets.

An said Sun World Ba
Na Hills is planning a series of exciting attractions for visitors to enjoy the
four seasons throughout the year at the tourism site.

The municipal
authorities will also host a summer festival “Wow Da Nang” from July 27 –
August 1 at the Bien Dong Park in Son Tra
peninsular, and beaches along coastal routes in the city, and the Han
River. It is hoped to attract more domestic and foreign visitors, contributing
to positioning Da Nang as a top destination for festivals and
events in Asia./.

Source: https://en.vietnamplus.vn/international-summer-festivals-help-da-nang-draw-in-tourism/253950.vnp

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Quang Nam moves to boost tourism development

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Quang Nam province has developed green, sustainable, and environmentally-friendly tourism offerings in a bid to attract visitors. However, experts believe, for a breakthrough to be seen in its tourism development, the province’s tourism sector should improve product quality and meet the increasing demands of tourists.

Quang Nam is a popular spot on Vietnam’s tourist map, with two world cultural heritage sites – Hoi An ancient town and My Son Sanctuary – as well as the Cu Lao Cham-Hoi An Biosphere Reserve.

In 2022, its Bai Choi folk singing was recognised by UNESCO as an Intangible Cultural Heritage of Humanity. Tra Que vegetable farming, meanwhile, has been recognised as a national intangible cultural heritage by the Ministry of Culture, Sports and Tourism.

Agritourism, sea tourism, culinary tourism, and ecotourism are typical Quang Nam products attracting tourists, especially foreign visitors.

Due to the impact of COVID-19, many local businesses in the sector have faced difficulties in reinvesting to improve the quality of their offerings.

The Quang Nam Tourism Association said Quang Nam province should further improve its tourism environment, boost training and capacity building and make ethic codes readily available for workers in the sector.

Quang Nam’s tourism sector has made an impressive recovery post-pandemic. The total number of visitors in the first five months of this year is estimated at nearly 3.5 million, including more than 1.6 million foreign visitors, an increase of 30-fold over the same period last year.

Experts say local government, local people and businesses should work closely to post a strong breakthrough in tourism./.

Source: https://en.vietnamplus.vn/quang-nam-moves-to-boost-tourism-development/253938.vnp

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HCM City moves to apply ASEAN Tourism Standards

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The Ho Chi Minh City Department of Tourism held a conference on May 31 to discuss the application of the ASEAN Tourism Standards and launch the ASEAN Tourism Awards among businesses in the sector.

HCM City moves to apply ASEAN Tourism Standards hinh anh 1HCM City is known as one of the most dynamic trade, service, and tourism hubs in Vietnam. (Source: dangcongsan.vn)

HCM City – The Ho Chi
Minh City Department of Tourism held a conference on May 31 to discuss the
application of the ASEAN Tourism Standards and launch the ASEAN Tourism Awards
among businesses in the sector.

Deputy Director of the department Bui
Thi Ngoc Hieu said the application of the ASEAN Tourism Standards will help
guarantee higher product and service quality as well as safety so that
travellers can have better experience. It will create a quality tourism environment
and promote HCM City as a trustworthy tourist destination.

The ASEAN Tourism Standards include criteria
for energy use management and reduction, sustainable use of natural resources,
and efficient waste treatment. By complying with these standards, HCM City can
maintain the harmonious balance between tourism development and environmental
protection, climate change response, she went on.

Experts said the city, one of the
most dynamic trade, service, and tourism hubs in Vietnam, has attracted
millions of visitors from around the world and established itself as a diverse
and charming destination.

However, to adapt to common trends in
the region and the world, the local tourism sector should standardise tourism
services, which is critical to its development. Given this, learning and
applying the ASEAN Tourism Standards is an urgent need, they added.

HCM City moves to apply ASEAN Tourism Standards hinh anh 2Nguyen Thanh Binh, Deputy Director of the Hotel Department under the Vietnam National Administration of Tourism, speaks at the conference on May 31. (Photo: VNA)

Nguyen Thanh Binh, Deputy Director of
the Hotel Department under the Vietnam National Administration of Tourism, said
that aiming to turn tourism into a key economic sector by 2030, Vietnam is
working to develop sustainable, inclusive, and responsible tourism based on
green growth, and maximise the sector’s contribution to the realisation of the
Sustainable Development Goals.

To do that, she said, the sector will
step up applying the ASEAN Tourism Standards, which also include standards on
hotels, community-based tourism, venues for MICE tourism, public restrooms, and
spa services. The standards also target sustainable and environmentally
friendly development, along with energy efficiency at accommodation facilities.

Besides, the tourism sector will also
enhance its participation in the annual ASEAN Tourism Awards, which honour the
localities and units with high-quality tourism products and services to help
with the sustainable development of tourist destinations in ASEAN, according to
Binh./.

Source: https://en.vietnamplus.vn/hcm-city-moves-to-apply-asean-tourism-standards/253934.vnp

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