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Brands urged to start thinking about next generation of shoppers

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A ceremony to honour Forbes’ ’50 Leading Vietnamese Brands in 2020′ in HCM City on December 17. — Photo

HCM CITY — During and after the COVID-19 pandemic, it is essential for brands to strengthen their position in customers’ mindsets, and at the same time find the key to access a new consumer generation, experts have said.

Delegates at the Forbes Vietnam Branding Conference, held in HCM City on December 17, said that in 2020 the pandemic had disrupted all areas, including how businesses approach customers.

While the pandemic had created uncertainties, it had also become a catalyst that had sped up the digital economy and pushed businesses to alternate their branding strategy in the new context.

Nguyễn Anh Dũng, executive director for Retail Intelligence at Nielsen Vietnam, said that businesses, when building brands, would need to identify their target customers and the differences between different groups of consumers.

The explosion of smartphones and the internet had strongly influenced Generation Z, people born in the late 1990s.

“By 2025, there will be 2 billion members of Generation Z globally. In Việt Nam, there will be almost 15 million, and they already influence family decisions on entertainment activities, household goods, and food and beverage purchases.” 

“This generation communicates freely and connects widely on social media networks. In the next five years, it will become a new consumer generation with completely different consumption habits than those of previous generations.”

The loyalty this generation has towards brands would be low due to their curiosity and impulsiveness, he said, adding that businesses should pay more attention to developing effective campaigns to approach this next generation of shoppers. 

When engaging with this generation, a multi-channel approach is ideal since Generation Z was approaching and interacting with brands via various channels or at different touch-points, he said.

Social platforms such as Facebook, YouTube, TikTok and Instagram were now musts in young people’s life, delegates said, adding that strong connectivity had made digital marketing and social marketing become more popular.

Connecting through social media had radically changed the way that brands reach consumers, they added.

At the conference, Nguyễn Hà Thành, PR director for the Viettel Group, spoke about the journey of building and developing the Viettel brand from an obscure name to the first rank of network providers in Southeast Asia.

In 2006, Viettel began to expand investment to other countries and now has a presence in 10 countries. In each country, Viettel has a different name, such as Mytel in Myanmar and Bitel in Peru. “This is done to suit the culture of each country, helping us to integrate and be welcomed,” she said.

She also stressed the role of social responsibility in building corporate brands.

Forbes on Thursday also honoured its list of “50 Leading Vietnamese Brands in 2020”, with total brand value this year reaching US$12.6 billion, an increase of $3.3 billion over the previous year.

The honoured firms included Viettel, Vinamilk, VNPT, Sabeco, Masan Consumer, FPT, PNJ, SSI, Vissan, Nam Long, Thành Thành Công-Biên Hòa, and Thaco. —

 

 

 

Source: https://vietnamnews.vn/economy/831460/brands-urged-to-start-thinking-about-next-generation-of-shoppers.html

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Ho Chi Minh City police search Home Credit, debt trading company

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Police in Thu Duc City under Ho Chi Minh City raided the headquarters of Galaxy Debt Trading Company and Home Credit Vietnam, a consumer finance provider, over extortion and asset appropriation allegations on Tuesday.

Hundreds of police officers inspected the office of Galaxy Debt Trading on the first and second floors of Linh Tay Tower in the namesake ward in Thu Duc City on Tuesday morning.

In front of the building, there were many traffic police officers, mobile police officers, and security guards.

Many police officers are seen at a building where Galaxy Debt Trading Company is headquartered.

Many police officers are seen at a building where Galaxy Debt Trading Company is headquartered in Ho Chi Minh City. Photo: Tuoi Tre

Inside the searched facilities, the firm’s employees were asked to stop working for the inspection.

The firm reportedly specializes in debt trading and financial services.

On the afternoon of the same day, police cordoned off the headquarters of Home Credit Vietnam Finance Company on Nguyen Dang Giai Street in Thu Duc City’s Thao Dien Ward for a search.

The firm, with hundreds of employees, is active in the personal financial field.

Mobile police officers are dispatched for a search.

Mobile police officers are dispatched for a search. Photo: Tuoi Tre

The Ministry of Public Security and police in many cities and provinces have recently cracked down on several illegal debt collection rings that misappropriated assets of debtors.

Investigation results showed that hundreds of thousands of people were threatened and terrorized for their late debt payments.

In mid-March, police in Tan Binh District, Ho Chi Minh City prosecuted 14 debt collectors over asset appropriation related to Vietnam Thinh Vuong Debt Trading JSC and THT Law Company.

Besides, Ho Chi Minh City police have launched criminal proceedings against 26 individuals who are employees at Mirae Asset Finance Company and Power Law Company over calumny.

Police officers conduct an inspection at the headquarters of Home Credit Vietnam in Thu Duc City. Photo: Minh Hoa/ Tuoi Tre

Police officers conduct an inspection at the headquarters of Home Credit Vietnam in Thu Duc City, Ho Chi Minh City. Photo: Minh Hoa / Tuoi Tre

A photo of police cars that transported police officers to Linh Tay Tower for a search. Photo: Hao Dang/ Tuoi Tre

A photo of police cars that transported police officers to Linh Tay Tower for a search on March 28, 2023. Photo: Hao Dang / Tuoi Tre

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Police in Thu Duc City under Ho Chi Minh City raided the headquarters of Galaxy Debt Trading Company and Home Credit Vietnam, a consumer finance provider, over extortion and asset appropriation allegations on Tuesday.

Hundreds of police officers inspected the office of Galaxy Debt Trading on the first and second floors of Linh Tay Tower in the namesake ward in Thu Duc City on Tuesday morning.

In front of the building, there were many traffic police officers, mobile police officers, and security guards.

Many police officers are seen at a building where Galaxy Debt Trading Company is headquartered.

Many police officers are seen at a building where Galaxy Debt Trading Company is headquartered in Ho Chi Minh City. Photo: Tuoi Tre

Inside the searched facilities, the firm’s employees were asked to stop working for the inspection.

The firm reportedly specializes in debt trading and financial services.

On the afternoon of the same day, police cordoned off the headquarters of Home Credit Vietnam Finance Company on Nguyen Dang Giai Street in Thu Duc City’s Thao Dien Ward for a search.

The firm, with hundreds of employees, is active in the personal financial field.

Mobile police officers are dispatched for a search.

Mobile police officers are dispatched for a search. Photo: Tuoi Tre

The Ministry of Public Security and police in many cities and provinces have recently cracked down on several illegal debt collection rings that misappropriated assets of debtors.

Investigation results showed that hundreds of thousands of people were threatened and terrorized for their late debt payments.

In mid-March, police in Tan Binh District, Ho Chi Minh City prosecuted 14 debt collectors over asset appropriation related to Vietnam Thinh Vuong Debt Trading JSC and THT Law Company.

Besides, Ho Chi Minh City police have launched criminal proceedings against 26 individuals who are employees at Mirae Asset Finance Company and Power Law Company over calumny.

Police officers conduct an inspection at the headquarters of Home Credit Vietnam in Thu Duc City. Photo: Minh Hoa/ Tuoi Tre

Police officers conduct an inspection at the headquarters of Home Credit Vietnam in Thu Duc City, Ho Chi Minh City. Photo: Minh Hoa / Tuoi Tre

A photo of police cars that transported police officers to Linh Tay Tower for a search. Photo: Hao Dang/ Tuoi Tre

A photo of police cars that transported police officers to Linh Tay Tower for a search on March 28, 2023. Photo: Hao Dang / Tuoi Tre

Like us on Facebook or  follow us on Twitter to get the latest news about Vietnam! 

Source: https://tuoitrenews.vn/news/business/20230328/ho-chi-minh-city-police-search-home-credit-debt-trading-company/72315.html

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Vietnam’s VPBank announces agreement to issue 15% of its charter capital to Japan’s SMBC

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Vietnam Prosperity Joint Stock Commercial Bank (VPBank) on Monday announced that it has entered into an agreement with Japan’s Sumitomo Mitsui Banking Corporation (SMBC) – a subsidiary of Sumitomo Mitsui Financial Group, Inc. (SMFG) – to issue 15 percent of equity stake through a private placement, officially welcoming SMBC as a foreign strategic investor of the bank.

The investment from SMBC will help the bank raise VND35.9 trillion, or approximately US$1.5 billion, of Tier 1 capital, increasing its owner equity to around VND140 trillion from VND103.5 trillion.

This comes as part of the capital raising plan that VPBank has been implementing during 2022-23 in order to enhance its long-term financial strength and support the bank to reach ambitious growth strategy over the next five years.

Following the latest SMBC’s strategic investment, VPBank will become Vietnam’s second largest bank in terms of owner equity, which allows it to serve a wide range of customer needs in various segments, including retail banking, corporate banking and small and medium-sized enterprises (SMEs).

The robust capital stance will also back VPBank in serving large-scale enterprises, particularly the foreign direct investment (FDI) and multi-national companies that have been or will be investing in Vietnam. 

The new investment also proves a strong and trusted collaboration between SMBC and VPBank, since the two parties entered into a business partnership agreement in May 2022.

Previously, in 2021, SMBC Consumer Finance Co., Ltd – a subsidiary of SMFG – also acquired a 49 percent of equity stake in FE Credit, a wholly-owned subsidiary of VPBank.

SMBC, through this investment, will contribute towards VPBank’s growth by leveraging its know-how and business expertise accumulated in other Asian markets. SMBC is thus expected to help accelerate the digital transformation at VPBank, in order to deliver customer-centric banking products and services and superior customer experience.

Furthermore, thanks to the great reputation of a large financial institution like SMBC, the strategic deal is anticipated to attract and encourage potential FDI companies among the 200,000 corporate clients of SMBC to come and expand their investment in Vietnam.

These potential enterprises, once enter Vietnam successfully, will also likely become clients of VPBank.

For SMBC itself, through the rapport built with a local bank like VPBank, the group will be able to strengthen its foothold in the country and exploit opportunity to serve local investment projects, particularly those in the field of infrastructure construction and green and sustainable growth that the group has been paying attention to in recent years.

As one of the earliest-established joint-stock commercial banks in Vietnam, VPBank has achieved sustainable development throughout its 30-year history.

VPBank is now the leading commercial bank in Vietnam in terms of efficiency and profitability, with strong presence in retail and SME segments. It is also the digital pioneer implementing end-to-end digitization to deliver distinctive customer value propositions. As of December 31, 2022, VPBank’s total assets amounted to approximately $27 billion, with a network of 251 branches national wide.

VPBank is also among the best-capitalized banks with CAR at approximately 15 percent, well beyond the regulatory requirement, which has strengthened its balance sheet and provides headroom for future growth. 

For more information, please visit https://www.vpbank.com.vn

Sumitomo Mitsui Banking Corporation (SMBC) is one of the largest commercial banks in Japan. With offices in 39 countries and regions including the Americas, Europe, the Middle East, Africa, Asia and Oceania, SMBC has an extensive global network and growing international presence.

SMBC and its group companies offer a broad range of financial services, including deposit taking, lending, securities brokering and trading, securities investment, money transfer, foreign currency exchange, corporate bond trustee services and custody services, financial futures underwriting, investment trust sales and other commercial banking activities.

SMBC is rated “A” by Fitch Ratings, “A” by Standard & Poor’s Global, and “A1” by Moody’s.

For more information, please visit https://www.smbc.co.jp/global

Like us on Facebook or  follow us on Twitter to get the latest news about Vietnam!

Vietnam Prosperity Joint Stock Commercial Bank (VPBank) on Monday announced that it has entered into an agreement with Japan’s Sumitomo Mitsui Banking Corporation (SMBC) – a subsidiary of Sumitomo Mitsui Financial Group, Inc. (SMFG) – to issue 15 percent of equity stake through a private placement, officially welcoming SMBC as a foreign strategic investor of the bank.

The investment from SMBC will help the bank raise VND35.9 trillion, or approximately US$1.5 billion, of Tier 1 capital, increasing its owner equity to around VND140 trillion from VND103.5 trillion.

This comes as part of the capital raising plan that VPBank has been implementing during 2022-23 in order to enhance its long-term financial strength and support the bank to reach ambitious growth strategy over the next five years.

Following the latest SMBC’s strategic investment, VPBank will become Vietnam’s second largest bank in terms of owner equity, which allows it to serve a wide range of customer needs in various segments, including retail banking, corporate banking and small and medium-sized enterprises (SMEs).

The robust capital stance will also back VPBank in serving large-scale enterprises, particularly the foreign direct investment (FDI) and multi-national companies that have been or will be investing in Vietnam. 

The new investment also proves a strong and trusted collaboration between SMBC and VPBank, since the two parties entered into a business partnership agreement in May 2022.

Previously, in 2021, SMBC Consumer Finance Co., Ltd – a subsidiary of SMFG – also acquired a 49 percent of equity stake in FE Credit, a wholly-owned subsidiary of VPBank.

SMBC, through this investment, will contribute towards VPBank’s growth by leveraging its know-how and business expertise accumulated in other Asian markets. SMBC is thus expected to help accelerate the digital transformation at VPBank, in order to deliver customer-centric banking products and services and superior customer experience.

Furthermore, thanks to the great reputation of a large financial institution like SMBC, the strategic deal is anticipated to attract and encourage potential FDI companies among the 200,000 corporate clients of SMBC to come and expand their investment in Vietnam.

These potential enterprises, once enter Vietnam successfully, will also likely become clients of VPBank.

For SMBC itself, through the rapport built with a local bank like VPBank, the group will be able to strengthen its foothold in the country and exploit opportunity to serve local investment projects, particularly those in the field of infrastructure construction and green and sustainable growth that the group has been paying attention to in recent years.

As one of the earliest-established joint-stock commercial banks in Vietnam, VPBank has achieved sustainable development throughout its 30-year history.

VPBank is now the leading commercial bank in Vietnam in terms of efficiency and profitability, with strong presence in retail and SME segments. It is also the digital pioneer implementing end-to-end digitization to deliver distinctive customer value propositions. As of December 31, 2022, VPBank’s total assets amounted to approximately $27 billion, with a network of 251 branches national wide.

VPBank is also among the best-capitalized banks with CAR at approximately 15 percent, well beyond the regulatory requirement, which has strengthened its balance sheet and provides headroom for future growth. 

For more information, please visit https://www.vpbank.com.vn

Sumitomo Mitsui Banking Corporation (SMBC) is one of the largest commercial banks in Japan. With offices in 39 countries and regions including the Americas, Europe, the Middle East, Africa, Asia and Oceania, SMBC has an extensive global network and growing international presence.

SMBC and its group companies offer a broad range of financial services, including deposit taking, lending, securities brokering and trading, securities investment, money transfer, foreign currency exchange, corporate bond trustee services and custody services, financial futures underwriting, investment trust sales and other commercial banking activities.

SMBC is rated “A” by Fitch Ratings, “A” by Standard & Poor’s Global, and “A1” by Moody’s.

For more information, please visit https://www.smbc.co.jp/global

Like us on Facebook or  follow us on Twitter to get the latest news about Vietnam!

Source: https://tuoitrenews.vn/news/business/20230328/vietnams-vpbank-announces-agreement-to-issue-15-of-its-charter-capital-to-japans-smbc/72312.html

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How tea chain Phuc Long fared in the year after Masan takeover

Beverage chain Phuc Long Heritage, in which conglomerate Masan Group owns 85%, reported the second highest revenues in the bubble tea and coffee industry last year.

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Its revenues were VND1.579 trillion ($67.15 million) and earnings before interest, taxes, depreciation, and amortization (EBITDA) were VND195 billion, the highest gross profit margin in the industry, according to Masan’s newly published annual report.

Highland Coffee had revenues of over VND2 trillion a year in 2019 and 2020.

Phuc Long opened 23 large flagship stores and two mini shops in the last quarter of 2022, increasing their total numbers to 111 and 21.

They represented a near doubling of numbers from 2021 when Masan first bought stakes in Phuc Long.

The flagship stores achieved very high profit margins of 31% in 2022 and 26% in 2021. Last year they reported sales of VND1.1 trillion and profits of VND330 billion.

But Phuc Long had to close 150 tea and coffee kiosks located inside WinMart retail stores, also belonging to Masan, in the second half of 2022, the annual report said.

“We are adjusting this model (opening tea and coffee kiosks in WinMart stores) in the first half of 2023 before continuing to expand scale.”

In the event Phuc Long failed to achieve its target of opening 1,000 new kiosks last year.

But Phuc Long’s profit, of VND195 billion, was lower than the profit from its flagship stores alone, which meant the kiosks were losing money, the reason for the rejig of the model, according to experts.

Last year it accounted for 2% of Masan’s revenues and up 1.3% of profits.

It targets revenues of VND2.5-3 trillion this year, up 58-90% from 2022, mainly thanks to the opening of some 90 new stores.

Masan first bought shares of Phuc Long in May 2021, paying $15 million for a 20% stake. Last year it bought 70% in two different transactions for VND6.1 trillion.

Masan hopes to make Phuc Long the top tea and coffee chain in Vietnam over the next few years before going overseas in 2024 or 2025.

Source: VnExpress

Source: https://e.nhipcaudautu.vn/companies/how-tea-chain-phuc-long-fared-in-the-year-after-masan-takeover-3351560/

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