Luu Thi Thanh Mau, CEO of Phuc Khang Corporation, was honored with the Women in Green Building Leadership Award during a ceremony in Bali, Indonesia on November 23.

The Vietnamese businesswoman, who is often referred to as the ‘green CEO’ by many people, made a long journey in order to receive the prestigious award among international friends.

The Women in Green Building Leadership Award is a category in the Asia Pacific Leadership in Green Building Awards organized by the World Green Building Council (WorldGBC) every two years since 2014.

The awards aim to honor businesses and individuals in the Asia-Pacific region that have made outstanding achievements in green and sustainable development and construction.

Known as the co-founder and CEO of Phuc Khang Corporation, an enterprise with many projects implemented according to green building standards, Mau was the only representative from Vietnam who was nominated for the Women in Green Building Leadership Award.

With her dedication and enthusiasm for green building, Mau was highly appreciated by the judging panel and was officially honored as a typical female leader with many contributions to the field.

13 years of turning green building dreams into reality

Mau’s green building journey officially started when she established Phuc Khang Corporation in 2009. She founded the company at the age of 30 along with her accumulated knowledge and the encouragement and support of her family.

Setting the firm’s mission of pioneering and promoting the creation of better lifestyles for public health and sustainable ecological environment according to global green standards, Mau laid the foundation and inspired others to create fresh, happy, and sustainable green living spaces to pass on to the next generations.

All of the company’s projects have names beginning with ‘Eco’ to serve as Phuc Khang’s declaration to serve the community as well as reflect its particular direction.

In 2015, the female leader of Phuc Khang Corporation, with the desire to raise the level of Vietnamese real estate, went to Japan to learn, self-improve, and seek opportunities to promote investment.

She eventually fostered a cooperative relationship with Japan’s leading prestigious corporation specializing in global multi-industry business – Mitsubishi Corporation.

On December 24, 2017, Phuc Khang Corporation and Mitsubishi Corporation held a ceremony to announce their strategic cooperation and establish Phuc Khang Mitsubishi Corporation Holding (PKMC), of which Mitsubishi owns 49 percent and Phuc Khang holds 51 percent.

The 13-year development journey of Phuc Khang Corporation is considered one of ‘greening,’ Mau once said at an event about green architecture.

“On that journey, my associates and I strived to build cultural values and green real estate products through the process of green building, moving toward creating a green community, developing green urban areas, and aiming at a green future,” she said.

As proof of the journey to turn the dream of green building into reality, Mau proudly shared the projects invested in by Phuc Khang Corporation, such as the Diamond Lotus Riverside high-rise apartment building and Lang Sen Vietnam Culture – Commerce – Tourism Urban Area.

Diamond Lotus Riverside is a green project developed in accordance with the gold level in the LEED standard of the U.S. Green Building Council (USGBC) and the LOTUS standard of the Vietnam Green Building Council (VGBC).

By strictly following the principles of ensuring health and comfort according to green building standards, Diamond Lotus Riverside has recorded positive indicators in terms of electricity and water saving.

Accordingly, the electric energy consumption index decreased by 51.11 percent and the water use index dropped by 41.7 percent compared to the base level.

In October 2021, Diamond Lotus Riverside was awarded LOTUS Provisional certification by the VGBC.

On March 15, 2022, Diamond Lotus Riverside continued to be awarded the title of the five best smart and green building projects in 2021.

Most recently, the project was selected as one of two exemplary projects for more than 60 guests representing ministries, agencies, organizations, associations, businesses, and the press during the Vietnam Green Building Week 2022.

Located in Long An, a neighbor of Ho Chi Minh City, Lang Sen Vietnam Culture – Commerce – Tourism Urban Area has several highlights, including the Tre Viet Convention Center, which achieved the record for the largest bamboo house in Vietnam in 2015 and recently received the LOTUS SB-level Gold certification from the VGBC.

In addition, the M1 and M2 house models of the Lang Sen Vietnam Culture – Commerce – Tourism Urban Area were granted the LOTUS Homes Certification from the VGBC.

Lang Sen Vietnam is designed to become a green city inspired by a number of core cultural values and connecting generations.

Journey to create green, sustainable life

Aside from being a business leader, Mau also pays attention to preserving national cultural values and making contributions to the development of the community.

“I want to create not only green building projects but also green communities and green urban areas, thereby developing a green and sustainable future,” the CEO said.

In addition to the main role as CEO of Phuc Khang Corporation, she also holds a number of positions at other associations, namely vice-president of the Vietnam Young Entrepreneurs Association, vice-president of the Ho Chi Minh City Real Estate Association, and member of the board of directors of Live Center.

In each role, the executive makes an active and dedicated contribution to the development of green architecture in the country, region, and world, toward solving global environmental problems and achieving sustainable development goals.

In Phuc Khang’s 13 years of development, Mau and her team always uphold a sense of responsibility for the community.

“Responsibility for the community is one of the focuses of the company’s sustainable development strategy, and sustainable development must first and foremost be responsible development,” the CEO stated.

Therefore, Phuc Khang Corporation always has many corporate social responsibility (CSR) programs in both the short and long terms.

The most recent example is the ‘Volunteer Green Heart’ campaign, which was initiated and launched by Mau during the COVID-19 pandemic.

Upholding the message of love and responsibility, Mau led the staff of Phuc Khang Corporation to deploy a series of meaningful activities and join hands with the government, frontline forces, and citizens to get through the difficult times.

In just a few months, Phuc Khang Corporation donated a package of medical equipment worth about VND20 billion (US$806,400) to frontline hospitals, more than 11 thousand gifts to disadvantaged people, 20,000 meals to programs led by the Ho Chi Minh City Women’s Union and Youth Union, and 1,500 tablets and hundreds of scholarships to students affected by COVID-19.

In 2022, Phuc Khang Corporation has continued to implement many strategies to accompany social enterprises and prestigious universities.

The comprehensive programs helped Phuc Khang better fulfill its corporate social responsibility, inching closer to the goals of creating equal and humane values and balancing social resources for the sake of society and sustainable development in the future.

This also reflects the vision and sense of responsibility of Phuc Khang’s dedicated CEO.

The Women in Green Building Leadership Award is not only a recognition and honor, but also an inspiration for Mau to confidently continue the journey of creating and spreading good values for the community.

“Creating a green urban area is creating a high-quality, humane, and ecological living environment for residents, and at the same time contributing to solving global problems and taking action for climate change,” Mau remarked.