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Covid-19, other topics dominate Facebook in Vietnam in 2021



Meta has announced the four most discussed topics of the year in Vietnam on their two social networking platforms Facebook and Instagram.

Covid-19 và 3 chủ đề khác 'chiếm sóng' trên Facebook tại Việt Nam năm 2021
Covid-19-related topics were mentioned a lot on social networks in 2021.

During the past two years, topics related to Covid-19 have been constantly mentioned in all media channels, including Facebook, which is one of the most prominent channels for information and social discussion in Vietnam. Discussion topics focused on disease symptoms, directives issued by the government on social distancing, and information about the largest vaccination campaign in history.

Besides the concern about the epidemic, the “home-centered” lifestyle that emerged during the time of lockdown led to an explosion in discussions related to the home experience.

Groups sharing stories about life at home attracted the attention of Facebook users in Vietnam, reaching the top 20 groups with the largest number of new members, such as Ở Nhà Vẫn Đẹp! (still pretty at home) and Ở nhà vui thấy bà! (happy at home). Established for more than 1 year, these two groups have had about 1.5 million members, 200-300 posts per day with thousands of interactions on each post.

Natural disasters and landslides

Vietnam is one of the countries heavily affected by natural disasters and climate change. In particular, post-flood landslides usually cause heavy damage. On Instagram and Facebook, discussions related to “landslides” increased dramatically in 2021, showing the community’s great interest in natural and environmental problems.

In fact, climate change has long been one of the hot topics attracting public attention in Vietnam. According to the Meta Climate Change Survey and the Yale Program on Climate Change Communication, over 8 out of 10 people in Vietnam said they would like more information on climate change.

Nearly 9 out of 10 people said that they are “somewhat worried” or “very worried” about climate change. In particular, 67% of Vietnamese respondents believed that action to mitigate climate change will improve economic growth and create more jobs.

Cooking, culinary arts

In 2021, the trend of cooking and eating at home rose and generated a large amount of discussion related to food and cooking. Meta’s statistics show that the top culinary keywords in Vietnam this year included “Bread”, “Coconut”, “Cinnamon” and “Flour”.

Many Facebook groups related to cooking, baking or sharing recipes were formed, entering the top 50 most popular groups on Facebook and Instagram in Vietnam, with an increase of 500,000 new members on average this year. For example, Esheep Kitchen Family with more than 2.2 million members and tens of thousands of interactions per post, or Dạy Nấu Ăn Ngon and Học Nấu Ăn Ngon (teaching how to cook delicious cuisines and learning to cook delicious food) with nearly 1 million members each.

Interior design, architecture

Spending more time at home also facilitated interest in home decor and living space design, with discussions about interior design and architecture rising sharply year-over-year.

Through Facebook, many users shared photos and stories about living spaces, as well as their experience in decorating, design, and space renovation tips, thereby creating positive online communities. NGHIỆN NHÀ (home addict) is one of the prominent groups on Facebook, attracting 2.2 million members after over 1 year of establishment and more than 700,000 new members since the beginning of 2021.

Hai Dang



Viet Nam’s fintech reaches new heights

Viet Nam’s fintech has reached new heights and the newly introduced regulatory sandbox is further fueling its growth.



The country’s fintech market is forecast to reach a staggering US$18 billion mark by 2024, according to an article on of Singapore.

Housing close to 200 fintech organizations, now 66 percent of adults have payment accounts as listed by the Ministry of Planning and Investment. The perfect medley of 91.3 million smartphone subscribers and an internet penetration rate of 73.2 percent have made the situation more conducive for the industry’s growth.

The success of these promising fintech organizations has been linked with their close ties with the banking sector that has created invaluable synergies.

The Viet Nam Banks Association (VNBA) has always been upfront in bringing favorable changes to the country’s financial services industry, be it for lowering SMS charges for banking services or urging Visa and Mastercard to reduce several types of fees on Vietnamese banks during COVID-19. 

Its most recent move got a lot of attention when it stepped forward as the official supporting partner for World Financial Innovation Series (WFIS) that’s shaping to be the country’s premier fintech event.

The National Digital Transformation Program by 2025, with an orientation towards 2030, which was approved in September 2021, sets the goal that 50 percent of banking operations by customers to be fully online. 

In addition, half of the population have a digital checking account while 70 percent of customer transactions made through digital channels. 

Besides, half of decisions on lending, small and consumer loans of individual customers made digitally and are automated whilst 70 percent of work and service records at credit institutions to be processed and stored digitally.

Source: VGP


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Digital banks attract significant numbers of customers

The number of new customers of commercial banks has increased dramatically in recent years thanks to their digital applications.



After only six months of launching MyVIB 2.0 digital banking application – which uses multi-cloud computing technology to process 60-70 per cent of the input data to help banks realise ideas, bring products and services to the market faster and respond sooner to customer requests, VIB has doubled the number of customers compared to the previous year and reach the target of 4 million customers nearly a year earlier than expected.

Not only VIB, the wave of “cloudisation” of digital banking applications to expand modes and storage capacity, and increase integrated processing and user data security capacity has been invested in and implemented by many commercial banks.

Currently, VietABank, PVcomBank, VietinBank, Techcombank, SeABank, ABBank and OCB have all integrated cloud computing technologies to launch new digital banking platforms serving the sales of retail products and services, attracting millions of users.

The business results by the end of 2022 of banks showed a sharp increase in the number of new customers attracted by banks thanks to their digital applications. For example, MB last year added 7 million customers in the wake of developing Biz MBBank and Charity app while Techcombank with E-Banking apps (using AWS cloud computing technology) attracted an additional 1.2 million users in 2022. ACB and TPBank also said they recorded an annual growth of 30 per cent in the number of customers using digital applications in the 2019-22 period.

Along with the increase in the number of customers, the investment in new technologies and digitalisation of business activities have helped many banks attain significant achievements. For VIB and ACB, the proportion of revenue from retail activities was around 90 per cent in 2022. Retail activities at other banks such as MB, Techcombank and Sacombank currently account for more than 50 per cent of their business portfolio.

Recent research by Gimigo Vietnam showed 2023 will continue to witness fierce competition between banks in developing retail digital banking applications to gain market share.

According to Gimigo, the group of large State-owned banks such as Vietcombank, BIDV, Agribank, VietinBank and MB was leading in the retail segment thanks to being trusted by users and having a widespread network by the end of 2022. However, the group of private banks such as Techcombank, Sacombank, ACB, VPBank and TPBank have significantly improved their awareness level and attracted a large number of users in recent months.

Gimigo’s survey in Ha Noi, HCM City and some other big cities showed the digital applications of Techcombank, ACB and Sacombank are currently competing strongly with large-sized State-owned banks. Other private banks such as TPBank and VPBank also have high net promoter scores (NPS). Thus, the group of banks has many opportunities to expand the customer base thanks to the existing group of loyal customers and the new customers.

According to experts, developing the networks of branches, transaction offices, POS and ATMs is no longer the banks’ top priority. Instead, they focus on digitisation of products and services. To maintain the number of customers, banks need to pay more attention to transaction costs, quality of products and services, staff attitude, customer service, and continuous improvement of online procedures.

Regarding the development trend of digital application generations this year, Gimigo said besides investment in cloud computing technologies and applying Artificial Intelligence (AI) and Machine Learning to develop applications to support retail sales of products and services, banks will tend to pour in an integrated open banking ecosystem.

Some banks, which have so far invested in purely digital banking models such as Cake, Timo, Tnex, Octo and Ubank, have attracted users. For example, VPBank’s Cake app currently has 1 million users.

Experts forecast banks will invest more in developing completely new digital banking brands in the near future. In which, micro products and services will be integrated into personal financial management tools to attract customers to use banks’ retail products and services. 

Source: Việt Nam News


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Over 57,000 ransomware attacks hit Vietnam in 2022

Ransomware is targeting businesses throughout Southeast Asia.



Vietnam suffered 57,389 ransomware attacks in 2022, the third-highest in Southeast Asia following Indonesia and Thailand.

The region recorded a total of 340,904 ransomware attacks targeting businesses last year, General Manager of Kaspersky for Southeast Asia Yeo Siang Tiong told a press briefing in Ho Chi Minh City on March 14.

Ransomware is a type of malware that locks a computer and mobile device or encrypts electronic files. To obtain the “decryption” key or retrieve data, a ransom is sought by the cybercriminals behind the attack.

Digital kidnappers are targeting enterprises in Southeast Asia, Mr. Yeo said, and the trend is forecast to continue increasing this year and see more complicated attacks.

Source: VnEconomy


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