Da Nang – The central city of Da Nang is seeking to develop
tourism products that are tailored to suit the taste of vacationers from India and the Middle East, which are defined as important markets for the city’s tourism in the future.
Director of the municipal Department of Tourism Truong Thi
Hong Hanh said that since the Government fully reopened domestic and
international tourism on March 15, Da Nang has focused on promotion and
communication activities to resume international flights and markets, in which India will be an important market during the post-pandemic recovery period.
Experts said India’s positive open-door policy and the great travel demand of its people can help Vietnam make up for the number of visitors from the traditional Northeast Asian markets, which have not yet reopened fully after the pandemic.
Da Nang has organised programmes to introduce its
attractive destinations in India, and welcoming delegations from the country to
survey tourism products and services in the city.
The Middle Eastern region, especially nine nations
in the project on “Developing relations between Vietnam and countries in the Middle
East – Africa for the 2016 – 2025 period”, is also one of the strategic markets in tourism cooperation and development of Vietnam
in general and Da Nang in particular, according to Hanh.
She said to attract more holiday-makers from India and the Middle
East, the municipal Department of Tourism has worked with the city’s Tourism Association,
Tourism Development Promotion Fund, tourist sites, travel agents, and airlines
to build attractive product packages.
The city will continue developing products especially designed for these
markets, especially high-class ones, including wedding and resort tourism
products that suit the needs and taste of Indian and Middle Eastern
According to Tran Duc Hung, Vietnamese Ambassador to Qatar, tourists
from the Middle East and India prefer to go to private beach resorts and
combine traveling with looking for commercial and investment opportunities, and
therefore prefer not to travel in tour groups.
Hanh said that Vietjet Air’s opening of the two
first direct air routes linking Da Nang to India’s largest and most important
cities of Mumbai and New Delhi in October will create favourable conditions for both sides
to boost tourism.
In addition, the city plans to send delegations to Middle
Eastern countries to introduce its tourism, and work with the Qatar side to
soon resume the Doha – Da Nang air route, she added.
Vietjet Air has also announced that the
airline will operate three new routes to Da Nang from India’s Bengaluru,
Hyderabad and Ahmedabad on November 28, November 29 and December 1,
Deputy General Director of the Vietnam National
Administration of Tourism (VNAT) Ha Van Sieu said that India and the Middle
East are considered potential markets that need to be prioritised in the
Vietnam Tourism Development Strategy by 2030.
Statistics from Google Trends showed that the number of
searches about Vietnam from the Indian market has been increasing. This
reflects the demand from India, which has a population of more than 1.3 billion
and will become the most populous country in the world by 2023 with more than
1.4 billion people.
By the year-end, there will be 21 direct air routes, with
over 60 flights per week, connecting Vietnam with India.
There are also direct flights linking Vietnam’s major cities
such as Hanoi, Da Nang and Ho Chi Minh City with the capitals of Middle East
The central city of Da Nang has witnessed a strong
post-pandemic rebound across various fields, especially in tourism and
According to the municipal Department of Statistics, total
revenue from accommodation and catering services in the city in the first eight
months of 2022 reached an estimated 11.85 trillion VND (503.7 million USD), up
56.1 percent year-on-year.
Da Nang welcomed nearly 2.4 million visitors in the period,
including 221,000 foreigners, up 125.7% and 144.9%, respectively, compared to
the same period last year. It raked in
over 1.2 trillion VND from tourism activities, up 483.9% year-on-year./.