Connect with us

Travel

Digital communication propels Vietnam’s tourism recovery

Published

10 months ago

on

Digital marketing and communication made positive contributions to the recovery of Vietnam’s tourism in 2022.

Digital communication propels Vietnam’s tourism recovery hinh anh 1Illustrative image (Photo: VGP)

Hanoi – Digital marketing and communication made positive contributions to the recovery of Vietnam’s tourism in 2022.

Vietnam’s tourism gradually recovered in 2022, especially domestic tourism. The number of domestic tourists was estimated at over 101 million, exceeding the figure of 85 million in 2019, when the pandemic was something in the future. Total revenue from tourism reached about 495 trillion VND (21.01 million USD), 23% higher than planned and 66% higher than that of 2019. 

Meanwhile, the country received 3.66 million foreign arrivals last year, equivalent to 73% of the target.

The tourism communication activities were deployed on a variety of digital platforms. 

Specifically, the website vietnamtourism.gov.vn serves state management and tourism promotion while vietnam.travel specialises in promoting the images of Vietnam’s tourism abroad.

The website vietnam.travel has had views increase sharply, which shows the great interest of international tourists in Vietnam’s tourism as well as proves the role of digital communication in tourism promotion.

Digital communication propels Vietnam’s tourism recovery hinh anh 2A Vietnam tourism website (Photo: Screenshot)

Tourism authorities in Vietnam also created pages on social networks like Facebook, Zalo, Youtube, and Instagram to further spread information about Vietnam tourism.

With these digital platforms, attractive destinations, quality tourism products and services have been promoted and introduced to domestic and foreign tourists through video clips, articles, and beautiful images. 

Moreover, information about the guidelines and policies of the Party and State on tourism development, especially that on Vietnam’s tourism reopening on March 15, 2022, was updated quickly and accurately.

Communication activities towards the international markets closely followed the theme “Live fully in Vietnam” while those towards the domestic market were taken under the theme “Safe travel, full experience”.

Notably, Vietnam launched communication programme “Vietnam: Travel to love!” on Youtube with many video clips featuring Vietnam’s beautiful landscapes, people, and tourism services that expectedly inspire people to travel to Vietnam. They have attracted millions of views. 

Many of the clips were launched at times of great significance to the tourism industry. Typically, the clip “Spring Reunion” was launched on the occasion of the Lunar New Year. The clip “Complete experience” was launched when Vietnam reopened its tourism on March 15, 2022, and welcomed the Visit Vietnam Year 2022 – Quang Nam. 

The clip “Let’s shine and live fully” promoted Vietnam’s tourism on the occasion of SEA GAMES 31 in May 2022 while the clip “Wonders of Vietnam” was released on the occasion of the 62nd anniversary of Vietnam’s tourism industry (July 9, 1960 – July 9, 2022)./.

Source: https://en.vietnamplus.vn/digital-communication-propels-vietnams-tourism-recovery-i/248164.vnp

Related Topics:

Travel

RoK’s Chungcheong region enhances tourism cooperation with Ha Long

Published

22 hours ago

on

December 5, 2023

By

Authorities and the tourism sector of the Republic of Korea (RoK)’s Chungcheong region are seeking ways to boost tourism cooperation with Ha Long Bay – a UNESCO-recognised World Natural Heritage in the northern province of Quang Ninh.

RoK’s Chungcheong region enhances tourism cooperation with Ha Long hinh anh 1Ha Long Bay (Photo: VNA)

Seoul – Authorities and the tourism sector of the Republic
of Korea (RoK)’s Chungcheong region are seeking ways to boost tourism
cooperation with Ha Long Bay – a UNESCO-recognised World Natural Heritage in
the northern province of Quang Ninh.

According to the tourism council of the
region which comprises Daejeon, Sejong, South Chungcheong, and North Chungcheong,
recently representatives from the RoK discussed with those from Vietnamese
localities on the opening of a direct air route between Cheongju and Van Don
airports, and other measures to promote exchanges between the two countries.

Earlier, representatives from the tourism council
of the region visited Ha Long city where they signed a memorandum of
understanding on cooperation with the Vietnamese tourism sector.

A Ha Long K-Street imbued with the Korean
style is expected to be put into operation next April, with an aim to promote
the country’s culture in the city.

Ha Long Bay attracts around 14 million
tourists each year./.

Source: https://en.vietnamplus.vn/roks-chungcheong-region-enhances-tourism-cooperation-with-ha-long/271886.vnp

Continue Reading

Travel

Da Nang city hosts APOT Forum 2023

Published

1 day ago

on

December 5, 2023

By

The Asia Pacific Onboard Travel (APOT) Forum 2023 is taking place in the central coastal city of Da Nang from November 25-28.

Da Nang city hosts APOT Forum 2023 hinh anh 1An overview of the Asia Pacific Onboard Travel (APOT) Forum 2023’s press conference. (Photo: VNA)

Da Nang – The Asia Pacific Onboard Travel
(APOT) Forum 2023  is taking place in the central coastal city of Da Nang from November
25-28.

This is the second time the APOT has been held in the city
after the first successful organised in 2014.

This year’s edition features a range of activities, including a competition among catering chefs and an exchange of knowledge in the aviation sector and related industries in the Asia-Pacific
region, namely in-flight services, catering, interior design, supply,
transport and travel.

The highlight of the event was the Catrion “Jet Setters
Palette” cooking contest on November 26 organised by CATRION, a Saudi
Airlines Catering Company. There will also be an exchange between chefs to be
held on November 27. Notably, participating chefs will enjoy a performance
by Master Chef Dimuthu, so the exchange will be an opportunity for chefs in Da
Nang to learn, exchange and practice kitchen skills.

Keerthi Hapugasdeniya, the founder of APOT, said that previously, the APOT forum
was successfully held in many different nations such as the Republic of
Korea, Sri Lanka, Indonesia, Australia, China and Vietnam.

Within the framework of the event, delegates will be taken to the Sun
World Ba Na Hills tourist area to try local cuisine, and participate in a
sightseeing tour on the Han River to enjoy the beauty of Da Nang at night.

APOT is a non-profit organisation dedicated to collaboration,
knowledge sharing and advancement in aviation and related industries in the
Asia-Pacific region.

Over the past decade, APOT has
continued to organise annual events and forums that bring together leaders and
experts to drive growth and positive changes in the industry./.

Source: https://en.vietnamplus.vn/da-nang-city-hosts-apot-forum-2023/271868.vnp

Continue Reading

Travel

Thua Thien-Hue’s cruise tourism picking up

Published

1 day ago

on

December 4, 2023

By

The number of international cruise ships bringing thousands of tourists to Chan May port in the central province of Thua Thien – Hue began to pick up again after a long period being affected by the COVID-19 pandemic.

Thua Thien-Hue’s cruise tourism picking up hinh anh 1Chan May port (Photo: sdl.thuathienhue.gov.vn)

Thua Thien-Hue – The number of international cruise ships bringing thousands of tourists to Chan May port in the central province of Thua Thien – Hue began to pick up again after a long period being affected by the COVID-19 pandemic.

According to a survey by the United Nations World Tourism Organisation (UNWTO), cruise tourism is a high-revenue form of tourism, with its revenue over 40% higher than other forms such as air or road travel. The UNWTO forecast that in 2023, cruise tourism will experience a strong recovery, and Thua Thien – Hue has many advantages to tap this type of tourism.

Thua Thien-Hue’s Chan May port has the capacity to accommodate ships with a tonnage of up to 70,000 DWT and tourist ships up to 225,000 GRT. This deep-water port has been selected by the Asia Cruise Association as one of the 46 stopovers in Southeast Asia for cruise ships and large tourist vessels.

Deputy General Director of Chan May Port JSC Nguyen Van Chuong said the port enjoys a special natural advantage with a 7 km-wide bay, a vast water surface area of up to 20 sq.km, and mostly natural depths ranging from 9-14m, with minimal sedimentation. The port previously welcomed large cruise ships with considerable length and tonnage, capable of carrying over 6,200 passengers and crewmembers. A number of domestic and foreign partners have expressed interest in joint efforts to develop the Chan May port into a destination for big luxury liners in the central region.

Thua Thien-Hue’s cruise tourism picking up hinh anh 2Tourists land in Thua Thien-Hue via waterway (Photo: VNA)

Since 2018, the port has welcomed numerous luxury cruisers, including Royal Caribbean, Costa Cruises, Small Cruise, Princess Cruises, Ovation of the Seas, and Mary Queen 2, affirming its brand value on the global and regional tourism maps.

Permanent Vice Chairman of the provincial People’s Committee Nguyen Thanh Binh revealed that the Aeon Mall Hue commercial centre project has a total capital of over 169 million USD, the largest-scale one in the central region. Operational in 2025, the project will contribute to diversifying shopping centres and services for both residents and tourists. Additionally, the province is preparing to attract investment in a large-scale shopping mall near Phu Bai International Airport./.

Source: https://en.vietnamplus.vn/thua-thienhues-cruise-tourism-picking-up/271766.vnp

Continue Reading

Trending