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Digital communication propels Vietnam’s tourism recovery

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4 months ago

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Digital marketing and communication made positive contributions to the recovery of Vietnam’s tourism in 2022.

Digital communication propels Vietnam’s tourism recovery hinh anh 1Illustrative image (Photo: VGP)

Hanoi – Digital marketing and communication made positive contributions to the recovery of Vietnam’s tourism in 2022.

Vietnam’s tourism gradually recovered in 2022, especially domestic tourism. The number of domestic tourists was estimated at over 101 million, exceeding the figure of 85 million in 2019, when the pandemic was something in the future. Total revenue from tourism reached about 495 trillion VND (21.01 million USD), 23% higher than planned and 66% higher than that of 2019. 

Meanwhile, the country received 3.66 million foreign arrivals last year, equivalent to 73% of the target.

The tourism communication activities were deployed on a variety of digital platforms. 

Specifically, the website vietnamtourism.gov.vn serves state management and tourism promotion while vietnam.travel specialises in promoting the images of Vietnam’s tourism abroad.

The website vietnam.travel has had views increase sharply, which shows the great interest of international tourists in Vietnam’s tourism as well as proves the role of digital communication in tourism promotion.

Digital communication propels Vietnam’s tourism recovery hinh anh 2A Vietnam tourism website (Photo: Screenshot)

Tourism authorities in Vietnam also created pages on social networks like Facebook, Zalo, Youtube, and Instagram to further spread information about Vietnam tourism.

With these digital platforms, attractive destinations, quality tourism products and services have been promoted and introduced to domestic and foreign tourists through video clips, articles, and beautiful images. 

Moreover, information about the guidelines and policies of the Party and State on tourism development, especially that on Vietnam’s tourism reopening on March 15, 2022, was updated quickly and accurately.

Communication activities towards the international markets closely followed the theme “Live fully in Vietnam” while those towards the domestic market were taken under the theme “Safe travel, full experience”.

Notably, Vietnam launched communication programme “Vietnam: Travel to love!” on Youtube with many video clips featuring Vietnam’s beautiful landscapes, people, and tourism services that expectedly inspire people to travel to Vietnam. They have attracted millions of views. 

Many of the clips were launched at times of great significance to the tourism industry. Typically, the clip “Spring Reunion” was launched on the occasion of the Lunar New Year. The clip “Complete experience” was launched when Vietnam reopened its tourism on March 15, 2022, and welcomed the Visit Vietnam Year 2022 – Quang Nam. 

The clip “Let’s shine and live fully” promoted Vietnam’s tourism on the occasion of SEA GAMES 31 in May 2022 while the clip “Wonders of Vietnam” was released on the occasion of the 62nd anniversary of Vietnam’s tourism industry (July 9, 1960 – July 9, 2022)./.

Source: https://en.vietnamplus.vn/digital-communication-propels-vietnams-tourism-recovery-i/248164.vnp

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International summer festivals help Da Nang draw in tourism

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5 hours ago

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June 3, 2023

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A series of international festivals have been being organised at Sun World Ba Na Hills tourist site in Da Nang to attract the attention of new holidaymakers visiting the central beach city in this summer.

International summer festivals help Da Nang draw in tourism hinh anh 1Tourists at Sun World Ba Na Hills tourist area (Photo: VNA)

Da Nang –
A series of international festivals have been being organised at Sun World Ba
Na Hills tourist site in Da Nang to attract the attention of new holidaymakers visiting the
central beach city in this summer.

According to Deputy General Director of Sun
World and Director of Sun World Ba Na Hills tourist site Nguyen Lam An, festivals of many countries such as
Germany, the Republic of Korea, and France have brought new and impressive
experiences for visitors of all ages.

A food and beer festival
named B’estival – a new brand name owned by Sun World Ba Na Hills, kicked off in May,
offering a chance for visitors to taste the flavour of German beer and famous
dishes from many countries around the world, immerse themselves in lively music
melodies and enjoy entertainment activities.

The festival will run
until late August.

International summer festivals help Da Nang draw in tourism hinh anh 2Dance performance at the food and beer festival in Sun World Ba Na Hills tourist site (Photo: VNA)

Meanwhile, a festival spotlighting
the culture of the Republic of Korea (RoK) will be held in June with a wide
range of attractive activities, such as a contest to eat chicken and drink
beer, a Kpop Dance Kontest on Tiktok, a Minishow Kpop, and unique games imbued
with the culture of the RoK and Vietnam.

A light festival will also take place from June 13 to late September, which is
expected to captivate visitors with stunning 3D mapping light shows on the
backdrop of ancient castles.

In July, visitors to
Ba Na will have a chance to join a French cultural festival on the occasion of the
100th commemoration of the Debay Wine Cellar in Ba Na. The event will
take visitors back to the Ba Na of a century ago, allowing them to indulge in French
cultural experiences, savour culinary delights, immerse themselves in street
art performances, and join luxurious banquets.

An said Sun World Ba
Na Hills is planning a series of exciting attractions for visitors to enjoy the
four seasons throughout the year at the tourism site.

The municipal
authorities will also host a summer festival “Wow Da Nang” from July 27 –
August 1 at the Bien Dong Park in Son Tra
peninsular, and beaches along coastal routes in the city, and the Han
River. It is hoped to attract more domestic and foreign visitors, contributing
to positioning Da Nang as a top destination for festivals and
events in Asia./.

Source: https://en.vietnamplus.vn/international-summer-festivals-help-da-nang-draw-in-tourism/253950.vnp

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Quang Nam moves to boost tourism development

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10 hours ago

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June 3, 2023

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Quang Nam province has developed green, sustainable, and environmentally-friendly tourism offerings in a bid to attract visitors. However, experts believe, for a breakthrough to be seen in its tourism development, the province’s tourism sector should improve product quality and meet the increasing demands of tourists.

Quang Nam is a popular spot on Vietnam’s tourist map, with two world cultural heritage sites – Hoi An ancient town and My Son Sanctuary – as well as the Cu Lao Cham-Hoi An Biosphere Reserve.

In 2022, its Bai Choi folk singing was recognised by UNESCO as an Intangible Cultural Heritage of Humanity. Tra Que vegetable farming, meanwhile, has been recognised as a national intangible cultural heritage by the Ministry of Culture, Sports and Tourism.

Agritourism, sea tourism, culinary tourism, and ecotourism are typical Quang Nam products attracting tourists, especially foreign visitors.

Due to the impact of COVID-19, many local businesses in the sector have faced difficulties in reinvesting to improve the quality of their offerings.

The Quang Nam Tourism Association said Quang Nam province should further improve its tourism environment, boost training and capacity building and make ethic codes readily available for workers in the sector.

Quang Nam’s tourism sector has made an impressive recovery post-pandemic. The total number of visitors in the first five months of this year is estimated at nearly 3.5 million, including more than 1.6 million foreign visitors, an increase of 30-fold over the same period last year.

Experts say local government, local people and businesses should work closely to post a strong breakthrough in tourism./.

Source: https://en.vietnamplus.vn/quang-nam-moves-to-boost-tourism-development/253938.vnp

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HCM City moves to apply ASEAN Tourism Standards

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15 hours ago

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June 3, 2023

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The Ho Chi Minh City Department of Tourism held a conference on May 31 to discuss the application of the ASEAN Tourism Standards and launch the ASEAN Tourism Awards among businesses in the sector.

HCM City moves to apply ASEAN Tourism Standards hinh anh 1HCM City is known as one of the most dynamic trade, service, and tourism hubs in Vietnam. (Source: dangcongsan.vn)

HCM City – The Ho Chi
Minh City Department of Tourism held a conference on May 31 to discuss the
application of the ASEAN Tourism Standards and launch the ASEAN Tourism Awards
among businesses in the sector.

Deputy Director of the department Bui
Thi Ngoc Hieu said the application of the ASEAN Tourism Standards will help
guarantee higher product and service quality as well as safety so that
travellers can have better experience. It will create a quality tourism environment
and promote HCM City as a trustworthy tourist destination.

The ASEAN Tourism Standards include criteria
for energy use management and reduction, sustainable use of natural resources,
and efficient waste treatment. By complying with these standards, HCM City can
maintain the harmonious balance between tourism development and environmental
protection, climate change response, she went on.

Experts said the city, one of the
most dynamic trade, service, and tourism hubs in Vietnam, has attracted
millions of visitors from around the world and established itself as a diverse
and charming destination.

However, to adapt to common trends in
the region and the world, the local tourism sector should standardise tourism
services, which is critical to its development. Given this, learning and
applying the ASEAN Tourism Standards is an urgent need, they added.

HCM City moves to apply ASEAN Tourism Standards hinh anh 2Nguyen Thanh Binh, Deputy Director of the Hotel Department under the Vietnam National Administration of Tourism, speaks at the conference on May 31. (Photo: VNA)

Nguyen Thanh Binh, Deputy Director of
the Hotel Department under the Vietnam National Administration of Tourism, said
that aiming to turn tourism into a key economic sector by 2030, Vietnam is
working to develop sustainable, inclusive, and responsible tourism based on
green growth, and maximise the sector’s contribution to the realisation of the
Sustainable Development Goals.

To do that, she said, the sector will
step up applying the ASEAN Tourism Standards, which also include standards on
hotels, community-based tourism, venues for MICE tourism, public restrooms, and
spa services. The standards also target sustainable and environmentally
friendly development, along with energy efficiency at accommodation facilities.

Besides, the tourism sector will also
enhance its participation in the annual ASEAN Tourism Awards, which honour the
localities and units with high-quality tourism products and services to help
with the sustainable development of tourist destinations in ASEAN, according to
Binh./.

Source: https://en.vietnamplus.vn/hcm-city-moves-to-apply-asean-tourism-standards/253934.vnp

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