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Facebook, Zalo, and YouTube the most popular social media platforms

Facebook, Zalo, and YouTube remain the most popular social media platforms in Vietnam, according to the Connected Consumer Q1 2023 report released recently by Decision Lab and the Mobile Marketing Association Vietnam.

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The three platforms’ usage rates were maintained from the previous quarter. Facebook remains the Number 1 social media platform in Vietnam in terms of usage, with a penetration rate of 95 per cent, followed by Zalo with 93 per cent and YouTube with 90 per cent.

The number of people using Instagram, Twitter, and LinkedIn fell slightly. Nevertheless, the decline in Instagram usage was only noticeable among Generations X and Y, indicating that younger users continue to favor the platform.

In terms of platforms for entertainment videos, YouTube continued to dominate, with penetration of 93 per cent. Meanwhile, Facebook and TikTok’s growth as platforms for entertainment videos took a small hit in the first quarter, with penetration rates of 63 per cent and 50 per cent, respectively.

Regarding e-commerce platforms, the quarter saw the continued rise of TikTok Shop, growing 5 percentage points quarter-on-quarter. Shopee suffered from a continued loss of consumer favorability among the top platforms, reaching a 79 per cent penetration rate, down 3 per cent quarter-on-quarter. Lazada and Facebook followed, with penetration rates of 59 per cent and 38 per cent, respectively.

Zalo continued to dominate the messaging app market, with a penetration rate of 86 per cent. It was Vietnam’s second most-used social media platform and remains the most popular for connecting with family and friends. Facebook, Messenger, and Instagram were also popular, with penetration rates of 71 per cent, 57 per cent, and 14 per cent, respectively.

Grab Food and ShopeeFood were the two biggest food delivery apps, with penetration rates of 48 per cent and 42 per cent.

MoMo’s penetration rate in the e-wallet market reached 68 per cent in the first quarter, making it the most popular among Vietnamese users, followed by Zalopay with 53 per cent, Viettelpay 27 per cent, ShopeePay 25 per cent, VNPay 16 per cent, and Moca 7 per cent.

In the ride-hailling market, Grab maintained its usage rate from the previous quarter, of 70 per cent, while GoJek saw a 3 percentage point decrease to 24 per cent. The Mai Linh Taxi app from the Mai Linh traditional taxi company is becoming increasingly popular, with a penetration rate of 29 per cent, up 1 per cent quarter-on-quarter.

Source: VnEconomy

Source: https://e.nhipcaudautu.vn/tech/facebook-zalo-and-youtube-the-most-popular-social-media-platforms-3352814/

Sci-tech-environment

Vietnam among world’s earliest in banking digital transformation: forum

Vietnamese banks are among the earliest in the world to make the digital transformation, experts have said.

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Speaking at the Financial Services – Retail Banking Forum in Ho Chi Minh City last week, Vu Viet Ngoan, former chairman of the National Financial Supervisory Commission, said the habit of using digital products had become more prevalent than ever in Vietnam.

More than 30% of the population uses banking apps, second globally only after China (41%), according to Ngoan.

Vietnam’s banking and financial sectors would continue to play a key role in establishing a “fully digitised, human-centred system”.

He also pointed out that the digital transformation in the country would be an important process of how banks and financial institutions analyse, interact and satisfy their customers.

The government has set a target of increasing financial inclusion to cover more than 80% of the adult population by 2025.

Phan Thanh Duc, dean of the management information system faculty at the State Bank of Vietnam’s (SBV) Banking Academy, said Vietnam had recorded a surge in digital payment everywhere from online marketplaces to small convenience stores and even vegetable and fruit vendors.

Le Duc Anh, director of the Ministry of Industry and Trade’s Centre for Information and Digital Technology, pointed out that technologies such as blockchain, AI, cloud computing, machine learning, and customer data collection, management and analysis were being adopted.

The banking sector had invested over 15 trillion VND (639.22 million USD) in digital transformation as of the end of last year, according to a report by the SBV.

Digital payments have been growing at 40% for the last four years, one of the world’s fastest digital transformation rates.

According to the report, more than 95% of Vietnamese banks have a digital transformation strategy.

Around 90% of banking transactions are handled through digital channels with 74.6% of adults having a bank account.

As of March around 3.71 million mobile money (or mobile payment) accounts had been opened, over 70% in rural, remote and disadvantaged regions across the country.

Non-cash payments have also seen significant growth, with 82 credit institutions offering internet-based payment services and 51 offering mobile payment services as of the end of last year.

There are 48 licensed intermediary payment organisations.

Digital transformation has helped banks bring down the cost-to-income ratio to 30%, on par with regional and international standards.

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But experts say the legal framework for digital financial services is inadequate. 

It is vital to improve institutional frameworks and upgrading infrastructure, they say.

The lack of human resources with up-to-date skills is another major challenge to digital transformation, they warn.

Organised along with the forum was a fair introducing the advancements needed for the financial industry’s digital transformation.

The event was hosted by the Vietnam Association of Securities Business, the Vietnam Digital Communications Association, and the International Data Group.

Source: Nhân Dân

Source: https://e.nhipcaudautu.vn/tech/vietnam-among-worlds-earliest-in-banking-digital-transformation-forum-3352993/

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Vietnam’s first unicorn VNG reports VND1,500 bln after-tax loss in 2022

Vietnamese tech giant VNG Corporation recorded an audited after-tax loss of VND1,534 billion, an increase of VND220 billion compared to its independent report.

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The fact that the unicorn recorded more expenditures connected to taxes, intangible fixed assets, and allowance for financial investment activities led to the greater loss after taxes that the company experienced.

VNG aimed for a revenue of VND 10,178 billion in 2022 and anticipated a loss of VND993 billion after accounting for taxes. Therefore, the management unit of Zalo has merely met about 77% of the revenue plan, and the loss after taxes surpasses the projections.

The company recorded a loss of more than VND90 billion after taxes for the first quarter of 2023, with a net loss of more than VND40 billion during the same time period. The increase in net revenue to 1,852 billion Vietnamese Dong was 11% more than the same time the previous year.

The majority of the reason for VNG’s loss in the first quarter of 2023 stems from the fact that the firm is still under pressure from huge operational expenditures. The selling expenses for the company totaled VND544 billion, and the administrative expenses totaled VND337 billion. On the other hand, as of the end of March 2023, the total amount of the company’s undistributed profit after taxes amounted to VND 5,052 billion.

VNZ shares have been subject to trading restrictions since May 25 on the Hanoi Stock Exchange. This is because the company was late in filing its audited financial accounts for 2022 by more than 45 days, which is in violation of the laws. The trading of shares will take place solely on Fridays.

With a price of VND 771,900 per share as of the market’s close on May 29, VNZ continues to be the most expensive stock on the stock exchange.

Source: https://e.nhipcaudautu.vn/tech/vietnams-first-unicorn-vng-reports-vnd1500-bln-after-tax-loss-in-2022-3353032/

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India car rental app Zoomcar leaves Vietnam after 1.5 years

India’s car rental app Zoomcar will leave Vietnam from end-May, 1.5 years after its debut in the Southeast Asian country in October 2021, the business announced Tuesday.

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For customers, the app stops service from May 24, and will serve any bookings dated before May 24. Zoomcar will fulfill its obligations of payments to car owners normally until June 30.

In Vietnam, Zoomcar initially operated in Ho Chi Minh City and had plans to expand to Hanoi and Danang in 2023, as part of its target to become the biggest car rental service in Vietnam, said Zoomcar Vietnam CEO Kiet Pham. Vietnam’s car rental market, with a compound annual growth rate (CAGR) of 14%, can reach $884 million in 2027, he added.

The business attributed the decision to the market dynamics and projected complicated developments.

The car rental market in Vietnam has recently witnessed many new players, leading to fierce competition.

In March, Pham Nhat Vuong, chairman of Vietnam’s largest private conglomerate Vingroup, set up a new company, named GSM (Green-Smart-Mobility) JSC, offering electric car and motorbike rental and taxi services. It is the first green and integrated transport service model deployed in the world to popularize an electrified mobility experience, according to the company.

In December 2021, MoMo, a top e-wallet app in Vietnam, launched its car rental service. The move was in cooperation with Mioto, a HCMC-based car rental business. MoMo said its service would deliver cars to users’ homes and is available across major cities and provinces of Vietnam.

Foreign businesses also participate in the market. In 2017, MP Executives and Enterprise Holdings Inc. formed a partnership to launch Enterprise Rent-A-Car in Asia Pacific, starting with Vietnam. Enterprise Rent-A-Car is among the largest transportation solutions providers in the U.S.

In 2019, U.S. car rental business Hertz returned to Vietnam with initial operation in HCMC, after first-time operation in 2012. The Vietnamese franchisee, named New City Rent A Car, aims to serve foreigners in Vietnam and businesses with long-term demand to hire cars for staff.

Source: The Investor

Source: https://e.nhipcaudautu.vn/tech/india-car-rental-app-zoomcar-leaves-vietnam-after-15-years-3352891/

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