Google announces top 10 search trends 2021 in Vietnam
Google has announced a list of top 10 search trends in Vietnam in 2021 together with 14 most-searched categories on Google Search.
Accordingly, the Google Year in Search 2021 depicted a panorama of interests by the Vietnamese people, which experts said, will enable firms and organisations to catch consumption trends as well as market and social information.
Topping the list of search trends was Euro 2021 with the keyword “Lịch thi đấu Euro” (Euro fixtures). The key word “VTV6” – a channel that broadcast live Euro 2020 matches – was among the top three in this category.
The second on the list is online learning website OLM.vn that was developed by the Hanoi National University of Education’s Centre for Computational Science. It provides curricula of subjects such as maths, Vietnamese, English and exam reviews for history, literature, geography, chemistry and physics. The keyword “OLM” was mostly searched by parents and students as many schools used its portal to hold online exams.
In online learning category, “Azota”, “K12online” and “Vioedu”, which are used for online teaching and exams, were popular keywords.
As the pandemic is spreading complicatedly, questions related to COVID-19 also arose with keywords such as “Phòng chống COVID” (COVID-19 prevention and control), “Khai báo y tế” (Health declaration), “COVID hôm nay” (COVID today) and “Chỉ thị 16” (Directive No.16) to learn more about social distancing regulations. In the first stage of vaccination, the public paid special attention to synchronising data between “Cổng thông tin tiêm chủng” (Vaccination portal) and “Sổ sức khỏe điện tử” (Electronic health record).
Notably, online entertainment and hi-tech tips also became special topics in the list as more Vietnamese sought to interact with each other. Online game platforms such as Play together, Poki, Genshin Impact, Among Us made new trends.
They also spent time on searching avatars or beautifying their computer or browser interfaces./.
Viet Nam’s fintech reaches new heights
The country’s fintech market is forecast to reach a staggering US$18 billion mark by 2024, according to an article on asiaone.com of Singapore.
Housing close to 200 fintech organizations, now 66 percent of adults have payment accounts as listed by the Ministry of Planning and Investment. The perfect medley of 91.3 million smartphone subscribers and an internet penetration rate of 73.2 percent have made the situation more conducive for the industry’s growth.
The success of these promising fintech organizations has been linked with their close ties with the banking sector that has created invaluable synergies.
The Viet Nam Banks Association (VNBA) has always been upfront in bringing favorable changes to the country’s financial services industry, be it for lowering SMS charges for banking services or urging Visa and Mastercard to reduce several types of fees on Vietnamese banks during COVID-19.
Its most recent move got a lot of attention when it stepped forward as the official supporting partner for World Financial Innovation Series (WFIS) that’s shaping to be the country’s premier fintech event.
The National Digital Transformation Program by 2025, with an orientation towards 2030, which was approved in September 2021, sets the goal that 50 percent of banking operations by customers to be fully online.
In addition, half of the population have a digital checking account while 70 percent of customer transactions made through digital channels.
Besides, half of decisions on lending, small and consumer loans of individual customers made digitally and are automated whilst 70 percent of work and service records at credit institutions to be processed and stored digitally.
Digital banks attract significant numbers of customers
After only six months of launching MyVIB 2.0 digital banking application – which uses multi-cloud computing technology to process 60-70 per cent of the input data to help banks realise ideas, bring products and services to the market faster and respond sooner to customer requests, VIB has doubled the number of customers compared to the previous year and reach the target of 4 million customers nearly a year earlier than expected.
Not only VIB, the wave of “cloudisation” of digital banking applications to expand modes and storage capacity, and increase integrated processing and user data security capacity has been invested in and implemented by many commercial banks.
Currently, VietABank, PVcomBank, VietinBank, Techcombank, SeABank, ABBank and OCB have all integrated cloud computing technologies to launch new digital banking platforms serving the sales of retail products and services, attracting millions of users.
The business results by the end of 2022 of banks showed a sharp increase in the number of new customers attracted by banks thanks to their digital applications. For example, MB last year added 7 million customers in the wake of developing Biz MBBank and Charity app while Techcombank with E-Banking apps (using AWS cloud computing technology) attracted an additional 1.2 million users in 2022. ACB and TPBank also said they recorded an annual growth of 30 per cent in the number of customers using digital applications in the 2019-22 period.
Along with the increase in the number of customers, the investment in new technologies and digitalisation of business activities have helped many banks attain significant achievements. For VIB and ACB, the proportion of revenue from retail activities was around 90 per cent in 2022. Retail activities at other banks such as MB, Techcombank and Sacombank currently account for more than 50 per cent of their business portfolio.
Recent research by Gimigo Vietnam showed 2023 will continue to witness fierce competition between banks in developing retail digital banking applications to gain market share.
According to Gimigo, the group of large State-owned banks such as Vietcombank, BIDV, Agribank, VietinBank and MB was leading in the retail segment thanks to being trusted by users and having a widespread network by the end of 2022. However, the group of private banks such as Techcombank, Sacombank, ACB, VPBank and TPBank have significantly improved their awareness level and attracted a large number of users in recent months.
Gimigo’s survey in Ha Noi, HCM City and some other big cities showed the digital applications of Techcombank, ACB and Sacombank are currently competing strongly with large-sized State-owned banks. Other private banks such as TPBank and VPBank also have high net promoter scores (NPS). Thus, the group of banks has many opportunities to expand the customer base thanks to the existing group of loyal customers and the new customers.
According to experts, developing the networks of branches, transaction offices, POS and ATMs is no longer the banks’ top priority. Instead, they focus on digitisation of products and services. To maintain the number of customers, banks need to pay more attention to transaction costs, quality of products and services, staff attitude, customer service, and continuous improvement of online procedures.
Regarding the development trend of digital application generations this year, Gimigo said besides investment in cloud computing technologies and applying Artificial Intelligence (AI) and Machine Learning to develop applications to support retail sales of products and services, banks will tend to pour in an integrated open banking ecosystem.
Some banks, which have so far invested in purely digital banking models such as Cake, Timo, Tnex, Octo and Ubank, have attracted users. For example, VPBank’s Cake app currently has 1 million users.
Experts forecast banks will invest more in developing completely new digital banking brands in the near future. In which, micro products and services will be integrated into personal financial management tools to attract customers to use banks’ retail products and services.
Source: Việt Nam News
Over 57,000 ransomware attacks hit Vietnam in 2022
Vietnam suffered 57,389 ransomware attacks in 2022, the third-highest in Southeast Asia following Indonesia and Thailand.
The region recorded a total of 340,904 ransomware attacks targeting businesses last year, General Manager of Kaspersky for Southeast Asia Yeo Siang Tiong told a press briefing in Ho Chi Minh City on March 14.
Ransomware is a type of malware that locks a computer and mobile device or encrypts electronic files. To obtain the “decryption” key or retrieve data, a ransom is sought by the cybercriminals behind the attack.
Digital kidnappers are targeting enterprises in Southeast Asia, Mr. Yeo said, and the trend is forecast to continue increasing this year and see more complicated attacks.
Ho Chi Minh City household raising 82 dogs fined for causing environmental pollution
Vietnam’s Agribank wins many local prestigious prizes
Foreigner shares dos and don’ts of travel etiquette in Vietnam
Vietnamese boxer wins silver at world boxing championship
UN warns ‘vampiric overconsumption’ is draining world’s water
Việt Nam shocks Australia in U20 Asian Cup opening game
Fire at Indonesia’s Pertamina fuel storage station kills 17
Vietnam to join world’s leading tourism fair in Berlin
Scores evacuated as fire erupts in Hong Kong skyscraper
50,000 march across Australia’s Harbour Bridge for WorldPride
First Vietnamese representative at a Winter Olympic
Da Nang museums attracting domestic visitors with free entry policy
Nom, nom, Việt Nam – Episode 76: Fried cheese sticks
In Sa Pa, ethnic children forced to peddle on streets in bitterly cold night
Nom, nom, Việt Nam – Episode 74: Huế beef noodle soup
Your Vietnam2 weeks ago
California Fitness brings transformation challenge back to Việt Nam
Entertainment-Sports2 weeks ago
The Local Game:I love to say I told you so
Society2 weeks ago
At least two hospitalized after bus crashes into Hanoi eatery
Travel2 weeks ago
Quang Ninh province boosts tourism development with new sites and tours
Travel2 weeks ago
Vietnam expects to enter top 30 countries in terms of tourism competitiveness: PM
Travel2 weeks ago
Agritourism to become integrated economic sector: Minister
Business1 week ago
CP Group weighs feed and seed business IPO
Society2 weeks ago
AstraZeneca collaborates with Vietnam’s health ministry for holistic health system development