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Hai Phong eyes tourism development through digital transformation



The northern port city of Hai Phong is looking to take advantage of the Fourth Industrial Revolution (Industry 4.0) to create a breakthrough for tourism.

Hai Phong eyes tourism development through digital transformation hinh anh 1Islets in Cat Ba archipelago, a tourist attraction off the coast of Hai Phong city (Photo: VNA)

Hai Phong – The northern port city of Hai Phong is looking to take advantage of the Fourth Industrial Revolution (Industry 4.0) to create a breakthrough for tourism.

Speaking at a recent workshop on the application of Industry 4.0 in tourism development jointly held by the municipal Department of Tourism and the Department of Science and Technology, Tran Duy Hao, founder and CEO of Star Global JSC, said that Hai Phong is a “diamond mine” in terms of culture and tourism.

The application of information technology in the management and display of artifacts, the supply of information for visitors and researchers, and the creation of a digital database of artifacts in three-dimensional form will contribute to preserving and restoring artifacts towards the formation and development of smart tourism and digital museums, thus promoting the value of Hai Phong’s tourism industry.

About the city’s strengths, Deputy Director of the municipal Department of Tourism Duong Duc Hung said that Hai Phong has two outstanding marine tourism resources – the Cat Ba archipelago and Do Son beach.

With 367 islands, more than 300 beaches, and a diverse, rich ecosystem, Cat Ba archipelago in Cat Hai district is an attractive destination to both domestic and foreign tourists all year round.

The amazing landscapes are characterised by limestone cliffs, coral reefs, lagoons, beaches, and mangrove forests. In 2004 UNESCO recognised the archipelago as a World Biosphere Reserve.

Cat Ba has been included on the bucket list of many nature-lovers who wish to explore its variety of natural ecosystems. Particularly, Cat Ba National Park has 4,500 hectares of primeval forests, providing habitat for many rare flora and fauna species as well as animals that have been listed in the Red Book of Vietnam such as langurs and black squirrels.

Meanwhile, Do Son is considered one of the oldest tourism sites in the northern region. Recently, with the development of the Doi Rong and Hon Dau tourism sites, tourism in Do Son is gradually growing.

In addition, in 2022, Food Tour Hai Phong has become one of the key words most searched by young tourists.

Hung said the city will carry out a smart tourism development project to put into operation several apps to meet the needs of tourists.

On September 6, the northern port city debuted the “Hai Phong City Tour” digital map, an online tourism platform, and a tourism promotion campaign on TikTok.

Nguyen Thi Thuong Huyen, Director of the municipal Tourism Department, said at the launch ceremony the department has promoted local destinations on websites, including and, along with social networks like Facebook and Youtube.

“Hai Phong City Tour” is based on the Google map and features a modern and professional design to provide convenient and effective support for visitors.

Tourists can access this digital map at to search information about their desired restaurants, check-in locations, and hotels. The map also shows visitors’ reviews of local places.

Meanwhile, the online tourism platform can be accessed via the website or the Traveloka app.

It provides multiple useful information about Hai Phong, reputable accommodation facilities, experiences, and recommendations, while also assisting users to book services, according to Director of Traveloka Vietnam Huynh Thi Mai Thy.

From September 20 to November 20, the tourism promotion campaign #HelloHaiPhong will feature on TikTok to encourage users to create short video clips about the city’s landscapes, culture and cuisine.

This drive aims to attract 1,000 clips and 150 million views to inspire people’s interest in local tourism.

On this occasion, the department launched its official TikTok channel, Haiphongtourismofficial to step up tourism promotions on digital platforms./.



2.95 million international tourists have visited Việt Nam so far this year



International visitors enjoy kite skateboarding in Mũi Né in the south-central province of Bình Thuận. — VNA/VNS Photo

HÀ NỘI — Nearly 597,000 foreigners visited Việt Nam in November, an increase of 23.2 per cent month-on-month and 39.7 times the number of last November.

Việt Nam’s tourism reopening began in earnest with the resumption of international flights in the middle of March this year.

According to the General Statistics Office (GSO), in the first 11 months of this year, more than 2.95 million international visitors arrived in Việt Nam

The total figure is 21.1 times higher than that of the same period last year, but down 81.9 per cent on 2019, before the start of the COVID-19 pandemic, and still falls short of the 2022 target of five million foreign arrivals.

The number of international tourists travelling to Việt Nam by air accounts for 88.9 per cent; 11.1 per cent came by road, and 0.03 per cent by sea.

Foreign tourists visiting downtown HCM City on xích lô (cyclos). VNA/VNS Photo Hồng Đạt

The majority of tourists, 2.076 million, came from other Asian countries, up 17.5 times compared to the first 11 months of last year. European visitors numbered 415,600 (up 29.8 times); 323,400 came from the Americas (up 67.1 times); 129,700 from Oceania (up 115.7 times), and 9,500 from Africa (up 7.4 times).

The country is estimated to have taken VNĐ536.3 trillion (US$21.6 billion) from accommodation and catering services, up 56.5 per cent year-on-year, while revenue in the travel and tourism industry was estimated at VNĐ22.9 trillion, a 4.1-fold increase compared to that of the same period last year.

The Vietnam National Administration of Tourism launched an email system, the first of its kind, to promote Vietnamese tourism at

Tourism authorities earlier this year set out a target of welcoming five million foreign visitors in 2022.

In 2019, Việt Nam’s tourism industry served more than 18 million international visitors and 85 million domestic tourists. However, in 2021, international visitors to Việt Nam only reached 157,300, and the number of domestic tourists was only 40 million. The country’s revenue from tourism last year was VNĐ180 trillion. Travel firms fell into a serious crisis as 90-95 per cent faced severe operational disruption. VNS


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Buckwheat Flower Festival becomes tourist icon of Ha Giang



The Buckwheat Flower Festival has returned for an eighth time in Dong Van district in the northernmost province of Ha Giang, and has become a magnet for tourists from far and wide.

The eighth holding of the Buckwheat Flower Festival is now underway in Dong Van district, Ha Giang province, attracting a large number of both local and foreign visitors.

In preparation for the festival, the locality has grown hundreds of hectares of buckwheat flowers, which are expected to bloom between mid-October and late December.

Visitors can take in a floral road along Đong Van ancient street as well as various folk games of local ethnic minorities, sporting events, and traditional cuisine.

Buckwheat flowers on the Dong Van Karst Plateau Geopark have become a tourist icon of Ha Giang. Not just used as a traditional food by ethnic minority people, the flowers also bring a poetic beauty to the area, and are a unique feature of the mountainous highlands./.


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Rich street food culture celebrated in Coca-Cola campaign



HCM CITY – Coca-Cola has rolled out its first-ever global meals experience campaign with Việt Nam being the first country in ASEAN & South Pacific to kick-off “COKE® is Cooking”.

The campaign aims to celebrate the rich street food culture and enhance people’s dining experience in many countries across the world.

Locally promoted as ‘Vietnam is Cooking’, the new meals experience leverages on the different passions of consumers, which include music, food, and entertainment, to connect and engage with them on a deeper level. Coca-Cola hosted two food festivals both online and offline – starting with HCM City followed by Hà Nội last October

“The first ‘Eating all drooling food’ or ‘Ăn cho đã thèm’ food fest hosted in HCM City under ‘Vietnam is Cooking’ campaign attracted nearly 30,000 people in two days and had about 36,000 engagements online. Photo Coca-Cola Vietnam

“The first ‘Eating all drooling food’ or ‘Ăn cho đã thèm’ food fest hosted in HCM City under ‘Việtnam is Cooking’ campaign attracted nearly 30,000 people in two days and had about 36,000 engagements online. Through the support of our partner foodies and content creators, we were not only able to showcase the best of Vietnamese street food but demonstrated that the real magic is in the co-shared experience of the festivities,” said Nguyễn Lan Yến, Marketing Manager of Coca-Cola Vietnam. 

The company has partnered with Shopee Food and around 700 selected restaurant and retail partners. The beverage brand aspires to reach a total of over 29 million Internet users and around 60,000 people to participate in the Coca-Cola ‘Vietnam is Cooking’ festivities prepared online and in-person activations nationwide. VNS


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