HCM City – After a long lull due to the
COVID-19 pandemic, Ho Chi Minh City is seeing increasing demand for MICE
(meeting, incentive, convention, exhibition) tourism from both Vietnamese and
As Vietnam’s economic hub, the city has many businesses with
demand for MICE tourism as they seek to combine business and pleasure to thank
employees, customers and partners after the difficult pandemic period.
Vietravel Company said since the start of this year it has served
300 MICE delegations with over 20,000 people.
Saigontourist Company has organized MICE tours for 14,000 people.
“MICE businesses have boomed. After the Lunar New Year holiday in
February Saigontourist has organised big tours for businesses to hold review
meetings and ceremonies for awarding employees. In March we had a record 750 delegates
on the Da Nang-Hoi An tour,” Hoang Thuy Linh, deputy director of marketing and
IT at Saigontourist, said.
Vu Thi Thanh Hien, deputy director of the five-star Hotel Grand
Saigon, said: “[My] hotel has capitalised on this market. We will continue to
improve services, products and accommodation. We also enhance marketing of the
city … as MICE organisers.”
The city’s Department of Tourism has organised training courses
for tour guides, restaurants and hotels on food safety and hygiene and signed
pacts with other sectors to better serve tourists.
It has also signed agreements with the European Chamber of
Commerce in Vietnam (EuroCham) and the Vietnam Airport Ground Services Co Ltd
(VIAGS) for boosting tourism.
It will work with EuroCham to promote MICE and cuisine tourism to
the city in 2022-2024.
They will strengthen market research and human resources training,
and share experiences in tourism management and operation.
They will step up direct promotion to popularise the city among
more European firms and citizens in the country and abroad.
EuroCham Chairman Alain Cany said the tourism sector is recovering
and EuroCham appreciated Vietnam’s reopening to tourists and the visa exemption
EuroCham hopes to help the city strengthen its capacity to
research, develop its website and train human resources, he added.
In 2022-27 the city and VIAGS will co-ordinate for market research
and developing a tourism trademark for the city, thus attracting more MICE tourists.
Travel companies said the favourite destinations in the country
for MICE tours are Phu Quoc Island and Da Nang, Nha Trang, Da Lat, Phan
Thiet, Vung Tau, Sa Pa, and Dien Bien cities.
Customers prefer destinations with natural scenic spots and good
infrastructure and services to accommodate large delegations./.