Human knowledge has been digitized for cyberspace in the Internet era.
Thu Huyen, 25, pulled out her Kindle device, typed the book title and read the long novel The Fountainhead on the screen.
Like Huyen, many young people consider reading books on electronic devices an indispensable part of modern society, where holding a thick book in public is inconvenient and unusual.
Many things that can be read on smartphones, tablets or e-book devices, from novels and love stories to picture books. Audio books are available also.
The ebook industry has boomed since the appearance of Amazon Kindle. However, for many reasons, the ebook market share in the US has so far been stagnant, accounting for only $1.94 billion of the total revenue of $25.93 billion in 2019, according to a report by the Association of American Publishers (AAP).
Monopoly of ebook distributors
Amazon holds a dominant market share in the US and the world’s largest copyrighted ebook consuming countries, according to a report by Author Earnings.
When Amazon Kindle came out and set the price of ebooks much cheaper than paper books, publishers joined forces to fight this monopoly. As a result, Amazon was forced to introduce a policy that made the price of the ebook version not much cheaper than the hardcover version.
In some cases, copyrighted ebooks are even more expensive than paper books, because readers can buy used books at prices that are much lower than the cover prices.
Today, the competition between Big Tech groups in the book publishing market through their own content distribution platforms has not caused the price of ebooks to decrease. The reason is that Amazon can take up to 65% commission while Apple and Google take no less than 30%.
All publishers or individual authors are forced to accept this revenue share, because there is no such thing as a free lunch. The first Kindle e-book device came out in 2007 for $399, but today the latest version starts at just $89.
However, Amazon earns profits from ad revenue on the device and commissions from online book sales. The giant holds the largest share in the ebook market thanks to a huge bookstore of more than 6 million book titles, from stories, comics, magazines to children’s stories.
There are no statistics of Kindle users, but Amazon says it has sold an average of 10 million Kindles devices a year since 2007. This e-commerce giant is targeting over 60% market share of ebooks. If the market share of traditional book sales is combined, Amazon even holds up to 80% of the market share, almost creating a monopoly in the book distribution market.
Bottleneck of ebooks
Many Vietnamese publishers have had to stop ebooks because of piracy.
Not to mention the issue of piracy, eBooks have been dependent on Amazon from the beginning. Publishers and book authors are forced to choose between a 35% share or a 70% share of the copyright.
That is, when they choose 70% of revenue, the book price is between $2.99 and $9.99, 20% cheaper than the hard copy if available on Amazon. If an ebook falls outside this rule, the publisher or author takes only 35% of the revenue.
If they don’t choose Amazon, the publisher or author can choose Google, Apple or a distributor with a good market share like Kobo (Canada), Nook (USA).
If publishers or authors ignore Amazon, they will not have enough revenue to reinvest in books. Amazon’s competitors, which don’t have a large bookstore, cannot attract the same number of readers.
Trends of the times
In Vietnam, ebook culture has not been established as most readers still read pirated e-books. Finding pirated e-books in Vietnam, including both Vietnamese and English editions, is not difficult.
For this reason, Tiki closed Miki App after many years of getting losses. Meanwhile, another application, Waka, is still struggling to survive. Recently, startup Voiz FM was launched, with the ambition to enter the audiobook market, which is expected to earn revenue of $20 million by 2024.
The model used by Waka and Voiz FM is monthly subscription, but their numbers of book titles are limited, with over 13,000 ebooks and 2,000 audio books, respectively.
With the monthly subscription model, these apps can temporarily solve the problem. But another problem arises: accounts shared illegally among many readers.
Another direction that Vietnamese publishers have considered is a self-distribution platform for eBooks. But it takes a long time to get a licence, to print and to digitize books, while it takes only minutes to make and distribute illegal e-versions of a book title.
Despite those difficulties, ebooks are inevitable, as thick dictionaries have now been replaced by quick translation tools on computers and smartphones.
It’s time for Vietnamese publishers to digitize their paper books, and diversify content with images, sounds, virtual reality (AR/VR) and artificial intelligence (AI) to keep up with the ebook revolution when it booms in Vietnam.
National team players to face draining 2021 run
Multiple domestic and international tournaments will exhaust national team players in the last months of 2021.
After passing the second round of World Cup qualifiers for the first time in history, the national team will have nearly three months to prepare before the third round begins in September. However, during that time gap, the players will continue to partake in domestic and international club tournaments. Many key players of the national team representing Viettel FC and Hanoi FC will go overseas to play the group stage of AFC Champions League and AFC Cup, set to complete by mid-July.
When the players return to Vietnam, they will continue the second phase of V. League from late July to late August. Then, without any rest, they will gather with the national team to prepare for the third World Cup qualifying round that will start on Sept. 2. But that’s not all. After six games of World Cup qualifiers, the players will begin their journey to defend their AFF Cup title, which is set to take place from Dec. 5 to 31.
Therefore, by calculation, national team players might have to play around 18 to 23 matches from late July until this year ends, which will squeeze their stamina to the last drop.
With such a tight schedule, the players can get injured and exhausted, which will directly affect tournament results as well as the goals of Vietnamese football this year. This is a make-or-break situation for the national team, so to ensure the best conditions for players, medical and nutritional care is crucial in keeping the players healthy and charged for the long run. To do that, coordination between clubs and the national team is key.
The pressure on head coach Park Hang-seo will be huge as well. Because aside from the World Cup qualifiers and AFF Cup, he will also have to coach the U22 team at SEA Games 31 to defend their 2019 gold medal.
One suggestion would be sending the national team to compete in the World Cup qualifiers, while the U23 team plus two experienced players play AFF Cup and SEA Games 31. That way, the workload will be reduced for the national team and young players will have the opportunity to gain more international experience.
Coach Park writes encouraging letter to players
After the historic advance to the final World Cup qualifying round, coach Park Hang-seo has sent players a letter of appreciation and encouragement.
“In the last three games of the second round, we have worked together and advanced to the final round of World Cup qualifiers. This has always been our goal and I’m so delighted about it. I want to thank all the players for believing in me, for giving their best effort with the highest spirit and the assistants who have devoted themselves selflessly day and night to support the team, as well as other members that have tried their best to complete the job,” he wrote.
“Let’s always give our best and be proud that you are a part of the team that have written a new chapter in the history of Vietnamese football.”
He asked the players to enjoy the time with their families during this short break, before going back to their World Cup campaign.
They will have much to do in the road ahead, Park said, promising he will try his best to complete his job.
“We will have to prepare for the final round of World Cup qualifiers in September, to face the top teams in Asia. We need to be more focused, physically, mentally and tactically. If we can stay united and keep giving our best, I believe we can achieve our goal.”
In the second round of World Cup qualifiers, Vietnam went unbeaten in seven games before losing to the UAE in the last match. They advanced to the third round as one of the five best second-placed teams.
The Golden Dragons are set to return to training in August to prepare for the third round, which will take place between Sept. 2, 2021 and March 29, 2022.
Concert on 20th century’s musical pieces to be held online
The fourth concert of the “Music of the 20th Century” series will be broadcast live via Facebook page of the Goethe Institut Vietnam on June 28, in a bid to prevent the spread of COVID-19, the institute has announced.
|The banner of the event. (Photo: www.goethe.de)|
The concert series introduces compositions of the 20th and 21st centuries by important living or deceased world-famous composers.
The performers are soloists and lecturers from the Vietnam National Academy of Music and the Inspirito School of Music, notably trumpeter Urushihara Yuki, percussionist Kyle Acuncius, violist Patcharaphan Khumprakob, oboeist Hoang Manh Lam, and pianists Luu Duc Anh and Hoang Ho Thu, among others.
The whole programme promises to be a colourful picture with different styles from many different countries. Starting with Medtners musical style which is strongly influenced by the Romantic tradition, and expanding to very special creations and languages written for the piano by Barber, Ligeti, Ornstein or Japanese composer Hosokawa Toshio.
The soloists of this concerts will in addition explore how modern composers exploit different technique of composing and performing on other instruments such as oboe, trumpet, viola, and percussion or even on a toy piano with works by Goldmann, Vizutti, Hindemith, David Lang and Cangelosi.
National team players to face draining 2021 run
Vietnam records 37 more domestic Covid-19 patients
Private enterprises lack internal strength and driving force to develop
National population database project to be implemented on July 1
Transmission sources unknown for many HCMC Covid-19 patients
Hanoi pauses near 100 BT projects
Health Ministry allows 36 companies to import Covid-19 vaccines
U.S. imposes antidumping duty on certain Vietnamese tire makers
Hoa Phat acquires Australia’s Roper Valley iron ore mine
How technology changes traditional books
Da Nang museums attracting domestic visitors with free entry policy
Nom, nom, Việt Nam – Episode 76: Fried cheese sticks
In Sa Pa, ethnic children forced to peddle on streets in bitterly cold night
Nom, nom, Việt Nam – Episode 74: Huế beef noodle soup
New pedestrian mall to become new hotspot in HCM City
Business2 weeks ago
Hanoi pauses near 100 BT projects
Society1 week ago
Sanctuary receives last bears from Hanoi circus
Society2 weeks ago
Shirts made of leaves of 200-year-old tree in Ha Tinh
Business2 days ago
SJM Holdings rejects rumor of planning $6 billion casino in Vietnam province
Entertainment-Sports2 weeks ago
Vietnam captain says pressured by Malaysia players to miss penalty
Sci-tech-environment2 weeks ago
Nearly 600 nominations submitted for Vietnam’s first-ever global sci-tech prize
Politics2 weeks ago
Việt Nam wants Cambodia to ensure welfare for people of Vietnamese origin
Business1 week ago
VIETNAM BUSINESS NEWS JUNE 12