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HR tech firm Tribee helps shoemaker Biti’s increase employees’ happiness and sales

Tribee, a leading provider of employee motivation system, has supported Biti’s, the country largest shoe retailer and producer to increase employees’ happiness and retail sales with its platform.



Biti’s and Tribee announced the start of their innovative partnership to accelerate retail sales growth and increase employees’ happiness. Using the Tribee platform, Biti’s will communicate the goals with employees more transparently, and provide recognition, rewards, and sales tips instantly.

Biti’s uses the Tribee platform to reach all employees with company announcements, manage and reward employees for performance, and to enable managers to recognize employees’ contribution to company values and goals in the real time. 

Each Biti’s employee received a personal Tribee app account. In the app, they receive real time recognition from peers and managers, choose their favourite rewards, follow company announcements about sales campaigns and progress, product information, sales tips, and more. 

In addition, Tribee is developing new functions to boost the transparent achievement-based culture. The new functions will allow the employees to share their feedback to support Biti’s business in making data-driven decisions.

Employees will also be able to see personalized information about their sales incentive plans, product information, progress towards sales targets, and how they rank in competition with other stores. 

“Work-place connection is one of the crucial success elements at Bitis. Before working with Tribee, we really have a challenge to connect from our headquarter to our frontline and reward right behaviors. Now, with Tribee, we will be able to connect better and also recognize colleagues that perform well within the community. In the end, the main goal is that well-connected, happy staffs can serve our customers better and happier, ” said Cindy Vuu, CEO of Biti’s.

Photo: Tribee
Photo: Tribee

Employees feel motivated when they have an opportunity to navigate their personal journey and control their career destiny. With Tribee, they will be able to maximize their personal income based on their genuine performance. They can receive recognition for their effort from coworkers and management. It also improves the connection with the whole team across the company, and with the company mission.

“We are very honored to work with one of the most successful Vietnamese companies with such a rich legacy in Vietnamese culture. The partnership with Biti’s helps us to deepen our understanding of the retail business and continue developing new capabilities of the Tribee system which will support the business and its employees,” Paweł Górski, CEO of Tribee.

Large retailers with retail stores spread across the country often face the same problem. Most of them need a better connection between the management and the front-line employees.

Biti’s is constantly starting new initiatives to be in the frontline of growth and innovation. It has a goal to become the global brand promoting Vietnamese products and values into the new millennia. Tribee will help Biti’s to address the needs of employees and the business by using recognition and transparency to grow sales and employee happiness.

Biti’s is the leading footwear brand in Vietnam with over 200 retail stores and its own manufacturing base. Biti’s owns its prestige through high-quality products since 1982. Tribee is an employee app and management portal increasing sales and enhancing the customer experience of companies that want to improve their customer-facing employees’ motivation and performance.



Young woman spreads green living lifestyle



Replacing plastic packaging with environment-friendly materials, Ho Hoang Oanh from Da Nang City hopes to spread this shopping habit to everyone.

Young woman spreads green living lifestyle
Ho Hoang Oanh at the “No Waste To Go” store in Da Nang City’s Ngu Hanh Son District. — Photo

The 35 year-old opened a grocery store “No Waste To Go” in My An Ward, Ngu Hanh Son District two years ago.

Oanh told Nhân Dân (The People) newspaper: “Environmental issues were a concern at the time I opened the store two years ago.

“Now we are more active in working together on climate change, on waste treatment, from agencies to the people. Many good signals are coming together at the same time, so I was more determined with my project.” 

She said she wanted to do something to contribute to changing human behaviour and to raise awareness over the damage caused by plastic waste. 

Oanh thought the best way to tackle the problem was to incorporate change in her daily lifestyle. 

She has bought a cloth bag and refused to use a nylon bags provided by stores whenever she goes shopping.

Before opening her shop, she had consulted some models of green shops. 

All products and foods in Oanh’s store are clean and eco-friendly products from cakes, nuts, spices, cosmetics, to toothbrushes and candles.

Oanh also asks distributors to minimise the packaging when supplying goods to her shop. 

Coming to her store, customers have to bring their own bags to store their goods. 

If they are not familiar with it, or forget to bring bags, Oanh’s store uses paper to pack products or lends a paper box to the customers.

In the first four months, only a few customers came to her store. She thought that she needed to make more effort to promote this model. 

Oanh opened a stall to take part in clean markets in the city, joining environment associations and groups. 

With the aim to live greener, all her products are sold at affordable prices and good quality. 

More and more customers began to come to her store.

“Many people also bring unused clean glass jars, bottles to help others have something to put their products in when they forget,” said Oanh.

She also uses a corner of the store to help people bring items that they no longer use to the store so that others can reuse them if they want.

“It can be clothes, shoes, suitcases, household electrical appliances and school supplies, books or table lamps,” said Oanh.

On one weekend of every month, Nguyen Thi Hong Phuc, a local resident, often brings reusable items to “No Waste To Go” store. 

She knows Oanh’s shop is a prime place for environmental issues in the locality. 

Phúc often visits Oanh’s shop to buy or donate old things. “I often buy toothbrushes, soaps, scented wax for myself and for friends because they are very friendly to the environment,” Phuc said. 

In the first year, Oanh’s store reduced the use of more than 4,300 nylon bags and plastic packaging and this number has increased to 10,800 in the second year.

She also plans to increase the products from 40 to 200 items.

To welcome the Lunar New Year festival, Oanh sells more home decor items made from recycled materials.

“The goal that “No Waste To Go” store wants to achieve is to popularise this model as widely as possible and make the habit of “green consumption” as a normal thing to everyone. When we have one more participant, it means we will have more ballots for green living,” Oanh said.

Source: Vietnam News


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Vietnam to use institutional leverage to boost innovative startup



Important documents of the 13th Party Congress for the first time has identified science-technology and innovation as a strategic breakthrough for the national development. 

This is the foundation for the creation of a friendly environment to maximize the values from startup activities and scientific knowledge of the community.

Vietnam to use institutional leverage to boost innovative startup
SIHUB organizes various activities to support innovative startups, attracting a large number of participants. (Photo: SGGP)

At present, Ho Chi Minh City is the home of around 2,000 startup enterprises, 65 percent of which are in the field of IT, followed by hi-tech agricultural businesses and food processing factories at 21 percent. The city owns 34 incubation centers to support startups and 19 investment spaces.

It is calculated that the amount of venture capital into startups reached US$1.1 billion last year, accounting for 60 percent of the total capital and 70 percent of the venture capital deals in the country. This proves HCMC is still an attractive location for innovative startup activities in Vietnam.

Other places in the nation have enthusiastically followed the footstep thanks to the adoption of suitable policies by the State, the launch of startup campaigns nationwide, and the introduction of the Governmental project ‘Supporting the National Innovative Startup Ecosystem until 2025’ (Project 844) in May 2016.

A range of startup support organizations have been born since then like Vietnam National Innovation Center (NIC) under the Science and Technology Ministry, the Startup Support Center for the Youth under the Central Committee of Ho Chi Minh Communist Youth Union, startup support centers for students in each major university, local startup support centers in each province.

In 2021, Project 844 sought to form innovation hubs – a model of centralized service as a collaboration between the State, educational institutes, and leading corporations in the country. A national network to connect startups all over the country was also created, with the National Startup Support Center as its core and standing organization to coordinate available resources for the growth of the startup ecosystem.

Prime Minister Pham Minh Chinh stressed that innovation must help to tackle urgent issues like climate change, depletion of natural resources, population aging, green development, clean energy, and digital transformation.

Therefore, among the three strategic breakthrough solutions for the sustainable growth of Vietnam mentioned in the 13th Party Congress, the second focuses on the development of high-quality human resources and capable management, especially for key aspects, via comprehensive upgrades of educational and training quality, more logical employment and human resources designation mechanisms; the promotion of scientific research and technology transfer.

Similarly, in World Bank’s report on Science-technology and Innovation in Vietnam’, issued in November 2021, WB Vietnam’s Director Carolyn Turk suggested that to become a high-income economy in 2045, innovation must be a foundation for this income increase and development quality improvement.

In particular, Vietnam needs to take full advantage of the most advanced technologies, lessen the skill gap among its laborers, reorient policies regarding science-technology and innovation to suit the capacity and demands of businesses, increase the chance for innovation projects to approach sufficient finance.

Deputy Minister of Science and Technology Bui The Duy pointed out that since science affects nearly all industries and socio-economic, national defense aspects, it is necessary to improve indicators of the institutional pillar.

Accordingly, the ability to make, adopt and adjust policies should be developed, especially in such an unpredictable context of the Covid-19 pandemic. Human resources, infrastructure, reform of operation models, funding increase for science-technology, innovation activities must also be taken good care of. Foreign investments as well as bilateral and multilateral trade agreements must be better exploited.

As stated by Bui Thu Thuy, Vice Chairwoman of the Enterprise Development Agency (under the Planning and Investment Ministry), the Science and Technology Ministry is preparing a program to support enterprises, cooperatives, and household businesses in their digital transformation from 2021-2025 to submit to the Prime Minister. In 2022, that program will concentrate on the three major packages of

_VND20-50 million ($883-2,200) per year as support for small and medium-scaled (SME) enterprises to initiate their digital transformation process.

_VND100 million at most ($4,400) as support for medium-scaled developing enterprises to accelerate their digital transformation process

_50 percent of the account establishment and maintenance cost on global trading floors for businesses finishing their digital transformation.

CEO of SIHUB under the HCMC Department of Science and Technology Huynh Kim Tuoc mentioned that the focus of SIHUB in 2022 is to develop as many spin-off companies in universities as possible. SIHUB also focuses on building acceleration programs for SME and a channel to address possible problems as well as connecting too potential markets.

Source: Sai Gon Giai Phong 


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Vietnamese startups receive millions of USD investment in early 2022



In January, many tech startups in Vietnam received millions of USD from large foreign funds from the early round.

startup viet nhan von ngoai anh 1

Selex Motors Joint Stock Company, a start-up company in the field of designing and manufacturing of electric motorcycles, batteries and battery replacement stations, successfully raised $ 2.1 million in the seed round. Led by Touchstone Partners, this round also included investors such as ADB Ventures, the venture capital fund of the Asian Development Bank and Nextrans, one of the most active Korean venture capital funds in Vietnam.

According to Selex, the capital received in this round will be used to expand research and development (R&D) activities and expand production scale at a new factory in Hanoi.

Selex is cooperating with Viettel Post and Lazada Logistics to “electrify” the delivery fleet of these firms and set up battery exchange stations across the country.

Earlier, social commerce platform ON successfully raised $1.1 million in a seed round, led by Touchstone Partners Venture Fund, with the participation of ThinkZone Venture Fund.

ON is a capital-free sales platform launched in early 2021 in Vietnam by co-founders Nguyen Hoang Giang, Luu Tien Dung and Nguyen Tien Minh. ON aims to help people start a business, and increase income easily with zero VND capital.

ON currently has a community of more than 1 million interested people. This platform has attracted more than 10,000 sales partners, of which 90% are women, most of whom live in rural areas and small cities. Through the platform, on average, each seller can earn income up to 7 million VND/month.

According to a recent report by BambuUP, investment in the technology sector in Vietnam has quickly returned after a turbulent year. Notably, the number of transactions in the first nine months of 2021 increased to the highest level in the past five years, with 108 transactions. Meanwhile, the total investment capital in the first nine months of 2021 was 604 million USD, reaching nearly 70% compared to the highest level recorded in 2019.

Mai Lan


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