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Hue Festival 2022 opens with colourful show

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The week-long Hue Festival 2022 was kicked off on June 25 evening by a unique art programme and an Ao Dai (Vietnamese traditional gown) show.

Hue Festival 2022 opens with colourful show hinh anh 1An art performance at opening ceremony of Hue Festival 2022 (Photo: VNA)

Thua Thien-Hue – The week-long
Hue Festival 2022 was kicked off on June 25 evening by a unique art programme
and an Ao Dai (Vietnamese traditional gown) show.

With the theme “Cultural heritage with
integration and development”, the opening ceremony of Hue Festival 2022
took place at Ngo Mon Square, attracting thousands of visitors.

The opening ceremony introduced cultural
values and identities of the Hue ancient capital city, and Thua Thien-Hue
province at large, which is striving to grow further, to visitors.

Addressing
the ceremony, Vice Chairman of Thua Thien-Hue People’s Committee and head of
the festival organizing committee Nguyen Thanh Binh said after more than 20
years, Festival Hue has become a national cultural-artistic event, contributing
to promoting the nation’s cultural quintessence and popularizing the ancient
royal city of Hue as a safe, friendly and beautiful destination.

He said
from this year, the Hue Festival will be held with events all the year round,
ranging from traditional court and folk festivals to activities featuring contemporary
arts to attract visitors.

Hue Festival 2022 opens with colourful show hinh anh 2An Ao Dai (Vietnamese traditional gown) show (Photo: VNA)

The Hue Festival 2022 will last until June 30 with eight major
programmes and many sidelines events, including an art programme at the opening
ceremony of the festival, a street carnival and a music programme featuring
famous song by composer Trinh Cong Son (1939-2001).

Other
activities organised before, during and after the Hue festival include a food
festival, a hot air balloon festival, Vietnam Summer Fair 2022 and a SUP
(Standup Paddle Board) rowing competition. The events will take place in
various locations along the Huong River./.

Source: https://en.vietnamplus.vn/hue-festival-2022-opens-with-colourful-show/231725.vnp

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2.95 million international tourists have visited Việt Nam so far this year

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International visitors enjoy kite skateboarding in Mũi Né in the south-central province of Bình Thuận. — VNA/VNS Photo

HÀ NỘI — Nearly 597,000 foreigners visited Việt Nam in November, an increase of 23.2 per cent month-on-month and 39.7 times the number of last November.

Việt Nam’s tourism reopening began in earnest with the resumption of international flights in the middle of March this year.

According to the General Statistics Office (GSO), in the first 11 months of this year, more than 2.95 million international visitors arrived in Việt Nam

The total figure is 21.1 times higher than that of the same period last year, but down 81.9 per cent on 2019, before the start of the COVID-19 pandemic, and still falls short of the 2022 target of five million foreign arrivals.

The number of international tourists travelling to Việt Nam by air accounts for 88.9 per cent; 11.1 per cent came by road, and 0.03 per cent by sea.

Foreign tourists visiting downtown HCM City on xích lô (cyclos). VNA/VNS Photo Hồng Đạt

The majority of tourists, 2.076 million, came from other Asian countries, up 17.5 times compared to the first 11 months of last year. European visitors numbered 415,600 (up 29.8 times); 323,400 came from the Americas (up 67.1 times); 129,700 from Oceania (up 115.7 times), and 9,500 from Africa (up 7.4 times).

The country is estimated to have taken VNĐ536.3 trillion (US$21.6 billion) from accommodation and catering services, up 56.5 per cent year-on-year, while revenue in the travel and tourism industry was estimated at VNĐ22.9 trillion, a 4.1-fold increase compared to that of the same period last year.

The Vietnam National Administration of Tourism launched an email system, the first of its kind, to promote Vietnamese tourism at https://mail.vietnam.travel.

Tourism authorities earlier this year set out a target of welcoming five million foreign visitors in 2022.

In 2019, Việt Nam’s tourism industry served more than 18 million international visitors and 85 million domestic tourists. However, in 2021, international visitors to Việt Nam only reached 157,300, and the number of domestic tourists was only 40 million. The country’s revenue from tourism last year was VNĐ180 trillion. Travel firms fell into a serious crisis as 90-95 per cent faced severe operational disruption. VNS

Source: http://ovietnam.vn/travel/295-million-international-tourists-have-visited-viet-nam-so-far-this-year_339649.html

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Buckwheat Flower Festival becomes tourist icon of Ha Giang

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The Buckwheat Flower Festival has returned for an eighth time in Dong Van district in the northernmost province of Ha Giang, and has become a magnet for tourists from far and wide.

The eighth holding of the Buckwheat Flower Festival is now underway in Dong Van district, Ha Giang province, attracting a large number of both local and foreign visitors.

In preparation for the festival, the locality has grown hundreds of hectares of buckwheat flowers, which are expected to bloom between mid-October and late December.

Visitors can take in a floral road along Đong Van ancient street as well as various folk games of local ethnic minorities, sporting events, and traditional cuisine.

Buckwheat flowers on the Dong Van Karst Plateau Geopark have become a tourist icon of Ha Giang. Not just used as a traditional food by ethnic minority people, the flowers also bring a poetic beauty to the area, and are a unique feature of the mountainous highlands./.

Source: https://en.vietnamplus.vn/buckwheat-flower-festival-becomes-tourist-icon-of-ha-giang/244809.vnp

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Rich street food culture celebrated in Coca-Cola campaign

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HCM CITY – Coca-Cola has rolled out its first-ever global meals experience campaign with Việt Nam being the first country in ASEAN & South Pacific to kick-off “COKE® is Cooking”.

The campaign aims to celebrate the rich street food culture and enhance people’s dining experience in many countries across the world.

Locally promoted as ‘Vietnam is Cooking’, the new meals experience leverages on the different passions of consumers, which include music, food, and entertainment, to connect and engage with them on a deeper level. Coca-Cola hosted two food festivals both online and offline – starting with HCM City followed by Hà Nội last October

“The first ‘Eating all drooling food’ or ‘Ăn cho đã thèm’ food fest hosted in HCM City under ‘Vietnam is Cooking’ campaign attracted nearly 30,000 people in two days and had about 36,000 engagements online. Photo Coca-Cola Vietnam

“The first ‘Eating all drooling food’ or ‘Ăn cho đã thèm’ food fest hosted in HCM City under ‘Việtnam is Cooking’ campaign attracted nearly 30,000 people in two days and had about 36,000 engagements online. Through the support of our partner foodies and content creators, we were not only able to showcase the best of Vietnamese street food but demonstrated that the real magic is in the co-shared experience of the festivities,” said Nguyễn Lan Yến, Marketing Manager of Coca-Cola Vietnam. 

The company has partnered with Shopee Food and around 700 selected restaurant and retail partners. The beverage brand aspires to reach a total of over 29 million Internet users and around 60,000 people to participate in the Coca-Cola ‘Vietnam is Cooking’ festivities prepared online and in-person activations nationwide. VNS

Source: http://ovietnam.vn/dining/rich-street-food-culture-celebrated-in-coca-cola-campaign_339675.html

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