Lao Cai – The northern province of
Lao Cai, home to the popular holiday town of Sa Pa, has set a target of welcoming
5 million visitors this year and earning more than 16 trillion VND (696.17
million USD) in tourism revenue.
To realise the target, it will bolster digital
transformation in the sector and restructure the market and tourism products in
keeping with conserving the local cultural identity.
The province will exert efforts to attract more domestic
Sa Pa has long been among the country’s leading
destinations. Of note, young people accounted for more than 70 percent of
tourist arrivals to the town in 2020, according to Vice Chairman of Lao Cai
Tourism Association Le Anh Dai.
Lao Cai also aims to devise 130 new tourism products
to meet demand from tourists and encourage them to return in the future.
The province has been one of the pioneering
localities in digital transformation in tourism. Local authorities joined hands
with Vietnam Post and Telecommunications Group (VNPT) to roll out a customised
smart eco-tourism, which is accessible at http://laocaitourism.vn and on a
The portal has had more than 1 million visits since
Lao Cai’s tourism sector bore the brunt of the ill-effects
of the pandemic and welcomed just 2.2 million visitors last year, down by more
than half against 2019./.