HCM City – Ho Chi Minh City and 13 cities and provinces of the Mekong
Delta need to strongly promote regional coordination in diversifying tourism
products and developing new tourism models in a bid to become an attractive
destination for tourists, Vice Chairwoman of the Ho Chi Minh City People’s Committee Phan
Thi Thang has said.
Delta, which was identified as one of the seven tourist regions of the country,
has rich tourism resources, with over 28,000 km of canals, a diverse ecosystem,
and unique cultural values. As a result, it boasts great potential to become an
important resort destination in the southern region.
tourism development in the Mekong Delta remains very modest compared to other
tourist areas in the country.
efforts to lure visitors to the region, tourism products in the Mekong Delta
are not diverse and attractive.
provinces in the region have similar tourism products, confusing tourists when
they choose a destination for their travel.
Tran Anh Thu,
Vice Chairman of the People’s Committee of An Giang province, said tourists
usually chose the first destination in HCM City, the international gateway to
the region, and then the second destination as sea tourism in the central
region or Phu Quoc Island in Kien Giang province or river tourism in the Mekong
tourism products in the Mekong Delta were less attractive to tourists,
especially international visitors.
gardens in Tien Giang somehow bring the same experience to tourists when they
travel to Vinh Long and Ben Tre, according to the official. Likewise, cultural
tourism in Tra Vinh, Bac Lieu, and Soc Trang is similar to that in An Giang,
and eco-tourism in Dong Thap, An Giang, Bac Lieu, Long An, and Ben Tre is not
that each locality needed to develop its unique tourism products and establish
promotion links to develop regional tour packages to lure tourists.
Minh, Deputy Director of the HCM City’s Tourism and Economic Development
Research Institute, said community-based tourism would be an excellent material
for tourism development strategy in the Mekong Delta.
community-based tourism had not been integrated into tourism planning and
development, requiring localities to have policies to develop the model in the
weaknesses in tourism development, Deputy CEO of Saigontourist Group Truong Duc
Hung said in many community-based tourism sites, the transport infrastructure
was still inadequate, and services remained poor.
of qualified human resources had hindered the development of some services. In
addition, there was little information about tourist attractions in the Mekong
Delta, making it difficult for international visitors to access them.
localities in the region must strengthen marketing strategies and have firm
stimulus promotion policies to attract tourists.
Mekong Delta to become an attractive destination, many experts believe that
localities need to strengthen regional coordination and links among one
another, especially with HCM City, to diversify tourism products and connect
service supply chains between HCM City to 13 localities in the Mekong Delta.
Chairman of the An Giang Provincial People’s Committee Tran Anh Thu said
ecological and spiritual tourism was a growing trend in the world, especially
after the COVID-19 pandemic.
province’s most popular spiritual tourism destination, Ba Chua Xu Temple in Chau
Doc city’s Nui Sam Mountain, welcomed about five million tourists last year,
creating jobs for more than 400,000 people.
HCM City is the first destination for domestic
and international tourists. Therefore, tourism development between HCM City and
13 Mekong Delta localities will create attractive tourism values.
Deputy Director of HCM City’s Department of
Tourism Bui Thi Ngoc Hieu agreed, saying that some tour packages from HCM City
to the Mekong Delta had received a large number of tourists after a short time
A 1-day tour from HCM City to Tien Giang, Ben
Tre, or Long An, and a 2-day tour from HCM City to Tien Giang – Ben Tre; Ben
Tre – Tra Vinh; and Long An – Dong Thap are among popular travel packages. In
addition, the river tour from the Sai Gon River to the Tien River, which was
launched this year, has received positive feedback.
Other multipleday tours have been built to serve
tourists. For example, Saigon Tourism Corporation has set up three tours
lasting between four and six days from HCM City to the Mekong Delta provinces,
which feature the identity and characteristics of the life, people and culture
of the Mekong River.
HCM City has worked with the Mekong Delta to
reduce food costs and free admission tickets to lure tourists.
By the end of 2022, the Mekong Delta was
estimated to have welcomed over 44 million tourists, an increase of 201.2% over
the same period in 2021. As a result, tourism revenue of Mekong Delta reached
nearly VNĐ34 trillion, up 216.9% over the same period of 2021.
Currently, domestic tourists account for
two-thirds of the total.
Experts said bold moves were necessary to
develop tourism in the Mekong Delta to a new level.
Deputy General Director of Vietravel Huynh
Phan Phuong Hoang said that shortly, localities in the region needed to focus
on investing in synchronous tourism infrastructures, such as building
expressways connecting HCM City to the Mekong Delta, solving the traffic jam at
Trung Luong – My Thuan Highway at peak times and urgently implementing the
construction of Dai Ngai Bridge to develop tourism products between Tra Vinh
and Soc Trang.
Four or five star hotels, resorts, and garden
resorts must be associated with the typical river and water nature of the
Mekong Delta, developing tourism products with incredible prices to boost the
number of visitors.
Authorities should have policies to encourage
local people to do tourism, such as community-based and green tourism, and
develop more eco-agricultural tourism products.
Thang suggested that tourism products of the
Mekong Delta must serve tourists of different ages, such as discovery tourism
for young people and resort tourism for the elderly.
Each province should identify a strong tourism
product, then cooperate to develop attractive tourism products to compete
with that in the Southeast Asian region, she added./.