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Outbound tourism services need more attention as Vietnamese demands increase



Outbound tourism has become increasingly popular among Vietnamese, however, the tourism industry has been slow to embrace this new phenomenon.

Outbound tourism services need more attention as Vietnamese demands increase hinh anh 1Vietnamese tourists at Thailand’s Suvarnabhumi International Airport. The demand for travelling abroad from Vietnamese people has been increasing in recent years. (Photo: VNA)

Hanoi – Outbound tourism has become increasingly popular
among Vietnamese, however, the tourism industry has been slow to embrace this
new phenomenon.

Currently, the tourism industry has three main markets: inbound tourism
(bringing international visitors to Vietnam), outbound tourism (Vietnamese
travelling abroad) and domestic tourism.

In countries with developed tourism industries, there is even growth in all
three markets. However, in Vietnam, outbound tourism has not been paid enough
attention to and appreciated by the tourism industry.

That can be seen by the fact that the number of and revenue from foreign
visitors and domestic tourists are announced while those of Vietnamese tourists
abroad are not.

According to vice director of the Vietnam National Administration of Tourism, Ha
Van Sieu, in order to develop the tourism industry, we need to pay attention to
both inbound and outbound tourism.

“Until now, in the Law on Tourism or in the action programmes of the
tourism industry, we have only focused on receiving foreign visitors. This is
because the more tourists come, the more they spend, the longer they stay, the
better the tourism business will be,” Sieu said.

However, developing outbound tourism is also important for tourism businesses
as well as meeting increasing demand.

The important thing is that State management agencies need to have policies and
regulations to organise travel abroad in a safe and healthy way and ensure the
quality of travel services, Sieu said.

“This is a big issue we need to figure out to serve the needs of the people,”
the vice director said.

Travelling is a regular need and a human right and tourism is said to be a
“happy industry”, bringing joy and happiness to people on each trip,
according to the official.

According to Assoc., Dr. Pham Hong Long, head of Tourism Department of the
Social Sciences and Humanities University, said that outbound tourism services
prove that a country’s economy is stable from the ground up. When people travel
a lot, it proves that the country’s economy is growing.

The high volume of outbound tourists contributes to stronger connections
between countries, thereby opening up more investment cooperation
opportunities. In fact, many people travel abroad in the form of business
tourism and they bring with them greater investment opportunities.

“When people travel a lot, their knowledge and awareness also increase,
helping society develop better,” said Long.

Outbound tourism as a development strategy

After the pandemic is controlled, the number of Vietnamese travelling abroad
has dramatically increased.

Along with package tours to Southeast and East Asian countries, Europe, America
and the Middle East are also chosen by tourists as destinations, thereby
showing that people’s living standards are increasingly improving.

However, some travel companies say that facilitating Vietnamese travel abroad
also carries some risks. There are companies hiding in the shadow of travel
companies who send Vietnamese people abroad in the form of tourism but then
these tourists stay to work illegally, which badly affects the reputation of
Vietnamese travel companies.

According to experts, to make outbound tourism activities effective, there
should be sanctions to strictly punish tourism profiteers who send workers
abroad illegally. Firms must also strengthen the awareness of tourists to
behave civilly and elegantly in public places so as to contribute to enhancing
the image of Vietnamese people in the world.

Sieu said that many countries developed outbound tourism as a strategy to
develop tourism industries.

“Currently, there is no specialised management programme on developing
outbound tourism services. The benefits of outbound tourism have not been
properly analysed. If we want to become a powerful tourism country, we must pay
more attention to these services,” said Sieu.

“Currently, we have 14 departments specialising in tourism. If the mindset
of doing outbound tourism is to take care of people’s needs to travel abroad,
to provide information and to recommend safe travel programmes, outbound
tourism will be effective,” Sieu said.

The state management of tourism from central to local levels should focus more
on the management of outbound tourism, he said.

“To develop sustainable tourism, it is necessary to continue to amend the
law to enhance the role of outbound tourism so as to comprehensively develop the
tourism industry,” he added./.



Tourism week to take place in Lam Dong late April



A tourism golden week will be held in the Central Highlands province of Lam Dong, home to famous resort city Da Lat, from April 27 to May 3.

Tourism week to take place in Lam Dong late April hinh anh 1Illustrative image (Source: VNA)

Lam Dong –
A tourism golden week
will be held in the Central Highlands province of Lam Dong, home to famous
resort city Da Lat, from April 27 to May 3.

The provincial People’s Committee said on March 22
that it approved in principle the organisation plan by the Department of
Culture, Sports and Tourism.

The event, the second of its kind, will take place
in all the 12 cities and districts in the province, featuring special programmes,
according to the department.

The theme of “Tourism of experience, culture and
cuisines” is picked up for Da Lat and Lac Duong, Lam Ha, Duc Trong and Don
Duong districts, with 14 programmes, including an opening ceremony, an
international music festival, exhibitions and art performances.

Community tourism will be promoted in Bao Loc city
and Bao Lam, Di Linh and Dam Rong districts during the week through a folk
dance festival, hot mineral bath services and a cycling tournament.

Other districts – Da Hoai, Da Ter and Cat Tien –
will host a paragliding tournament, folk games, cycling tournaments and other
sport activities.

Situated on a plateau around 1,500 metres above sea
level, Da Lat enjoys year-round cool weather that is in contrast to Vietnam’s
tropical climate.

As one of Vietnam’s biggest flower-growing regions,
producing around 3 billion flower cuts every year, the city is a must-visit
destination for flower lovers around the world.

Last year, the city welcomed about 7 million
visitors, including about 140,000 foreign visitors./.


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The Ascott Vietnam unveils “hotter than the sun” offers



HÀ NỘI – The Ascott Vietnam has launched lined-up offers up to 35 per cent off for all travellers this year.

The Ascott Limited (Ascott), a wholly owned subsidiary of CapitaLand Investment Limited, with the mission of becoming the leading international lodging owner-operators in the serviced apartment and hospitality industry, is offering promotions at most of its serviced apartments – hotels, from Hà Nội, Hải Phòng, to Nha Trang, HCM City, and Bình Dương.

It says guests can celebrate the glorious echoes of April – the month of the National Holidays while unwinding in comfort at Ascott’s properties across the country. They can explore Việt Nam’s glorious history on inclusive day-tour to top historic attractions in Hà Nội and HCM City and enjoy up to 40 per cent off.

It also introduces a Sunny Side-up offer with up to 25 per cent off at seven premier hotels and serviced residences including scrumptious breakfast for all family members

The family enjoys breakfast together. Photo from the Ascott Vietnam.
Travellers can get a taste of the capital with a bite of signature spring roll, the famous bún chả (vermicelli with grilled pork and fresh herbs) or experience the renowned Hải Phòng food tours with many dishes that cannot be missed like bánh đa cua (red noodle soup with crab) and bánh mì cay (spice bread).

Members of the Ascott Star Rewards (free to sign up) loyalty programme under The Ascott Limited can enjoy up to 25 per cent off with complimentary “Virgin Pink Spring” welcome drinks and 10 per cent discount on total bill at Home Hanoi restaurant, or a wonderful excursion to explore Hạ Long Bay (World’s Heritage) with up to 35 per cent off, complimentary buffet breakfast, complimentary use of bicycles to explore Heritage Bay and enjoy springtime. 

The Ascott Vietnam is also offering up to 35 per cent off for comforts at its properties in HCM City and Bình Dương.

Travellers ride Citadines bikes around Hạ Long Bay . Photo from the Ascott Vietnam.

Nguyễn Đỗ Thùy Anh, director of Brand & Marketing, The Ascott Limited Vietnam, unveiled: “With the optimism of the tourism industry in 2022, 2023 is expected to be a year of even greater growth in welcoming international guests as well as promoting the development of the domestic tourism market. It’s the perfect time for you and your family to make the most of our once-in-a-lifetime offer at our hotels and serviced apartments in The Ascott Vietnam. Let’s treasure every beautiful moment with you and your loved ones with us!” VNS


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Promoting tourism linkages in the Red River Delta region



As the historical-cultural cradle of Vietnam, the Red River Delta boasts a range of important scenic spots and growing potential, requiring greater inter-regional cooperation to reach sustainable development goals.

As one of four key tourist regions in the Red River Delta, Ninh Binh province has been exerting efforts to participate in and promote links with other localities to develop specific tourism products.

The region is home to over 23,000 historical and cultural relics, including 49 special national relics, 3 world cultural heritages, and hundreds of traditional festivals. This is a prerequisite for building attractive products and prolonging stays and tourist spending.

Each city and province is to pay attention to identifying core values and other value systems the region possesses or has created for development. It is also necessary to adopt solutions to fully exploit inter-regional tours.

The successful establishment of regional links between Red River Delta provinces will help effectively exploit the strengths of each locality. At the same time, it will improve the competitive advantage of the entire region and introduce attractive tourism products./.


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