Nghe An – A programme to promote maritime tourism and specialties of the central
province of Nghe An kicked off in Cua Lo town on April 7.
The event was jointly organised by the Nghe
An Investment, Trade
and Tourism Promotion Centre, the People’s Committee of Cua Lo town, and TikTok Vietnam.
On the same day, a cooperation agreement was also signed on launching a tourism promotion campaign on TikTok
In the framework of the programme,
a talk show was broadcast live in Cua Lo town, and livestreamed on fanpage VTV24
of the Vietnam Television, the NTV and other digital platforms.
An exhibition featuring 80-100 booths to introduce OCOP and key products of
Nghe An, Farmtrip and Presstrip activities, and seminars to seek solutions for
sustainable tourism development will be also arranged.
Vice Director of the centre Nguyen
Van Nam highlighted the significance of the programme, saying that it is expected
to strengthen tourism partnership among travel firms, and speed up tourism
promotion activities towards promoting the image of Nghe An people, local unique culture,
and attractive tourism products to visitors nationwide.
Under the agreement between the centre and TikTok Vietnam, TikTok will
support Nghe An province in building a TikTok account which will serve as an
official information channel to promote the locality’s tourism and encourage
TikTokers to create contents on landscape, culture and foods of the province and
share on TikTok platform.
In the time to come, TikTok Vietnam will coordinate with the centre to launch the
campaign with the theme “Hello Nghe An” on TikTok Apps./.