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Sam Son – destination of spiritual culture

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Sam Son city in the central coastal province of Thanh Hoa is famous for its beautiful beaches, along with historical and cultural sites and landscape.

Sam Son – destination of spiritual culture hinh anh 1Sam Son – destination of spiritual culture (Photo: truyenhinhthanhhoa.vn)

Thanh Hoa Sam Son city in the
central coastal province of Thanh Hoa is famous for its beautiful beaches,
along with historical and cultural sites and landscape.

The Sam Son historical relic and scenery, recognised
as a special national site in 2019, is home to both landscape and architectural
works of historical and cultural values.

Such temples as Doc Cuoc, To Hien and Co Tien have made
the site an attractive destination of spiritual culture.

Doc Cuoc, an ancient temple located on the Truong
Le mountain range in Truong Son ward, worships Doc Cuoc God, who sacrificed himself
to protect fishermen in Sam Son.

Meanwhile, Hon Trong Mai (Trong Mai Rocks) is
associated with the legend of the faithful love of a young couple who died
together.

Another attraction in Sam Son is the temple
dedicated to To Hien Thanh, a good general and mandarin under the Ly dynasty
(1533-1789). The temple was recognised as a national cultural relic in 1962.

There are 35 historical and cultural relics in Sam
Son, of which eight have won the national status and 27 been recognised by the
province, along with many unique traditional festivals like the Doc Cuoc temple
festival, the Banh Chung (square glutinous rice cake) festival, and the Cau Ngu festival by local fishermen, among others.

The city aims to become one of festivals in the
future.

Sam Son beach is a familiar destination for many
people thanks to its hidden charms, including Van Chai ancient fishing village.
The village is busy at dawn as fishermen returning ashore with catches and those
at home coming to help sort out the fish.

Sam Son town was promoted into a city in 2017, in a
move which aims to meet the local urbanisation process and develop Sam Son into
a national tourist city.

In addition to the renowned Sam Son beach, Thanh Hoa
is home to various attractions, namely Hai Tien in Hoang Hoa district, Tien
Trang Quang Xuong in Quang Xuong district, Hai Hoa and Hai Thanh in Tinh Gia, Bai Dong (East Beach), Vinh Son, Quang Nham, and Hai Binh.

 
Sam Son – destination of spiritual culture hinh anh 2Hon Trong Mai (Trong Mai Rocks) is associated with the legend of the faithful love of a young couple who died together. (Photo: baovanhoa.vn)

Thanh Hoa has also been known for Ben En National
Park and part of Cuc Phuong National Park; and Pu Luong, Xuan Lien and Pu Hu
Nature Reserves; and Nam Dong and Sen Tam Quy species reserves. The province
has eight protection forest management boards and 11 conservation areas of
scenic spots, and historical and cultural relic sites.

The province is seen as one of the localities with
huge potential for developing tourism on the back of its diverse and rich
tourism resources, both natural and human.

Known as a “miniature Vietnam”, Thanh Hoa
has all kinds of terrain, from mountain, midland, to plain and coast, with many
beautiful landscapes and valuable historical – cultural vestiges. At the same
time, the province also has a system of infrastructure and technical facilities
for tourism that is constantly expanding, gradually improving quality, convenience
and modernity.

In recent years, Thanh Hoa has become one of the top
cities and provinces in terms of tourism growth nationwide. During the
2016-2019 period, the number of tourist arrivals in the province grew by 15.2% annually
while tourism revenue rose by 31.7%  year-on-year, contributing greatly to local
socio-economic development.

After the COVID-19 pandemic was put under good control, Thanh Hoa
tourism has become bustle again with the reopening of all tourist destinations. The
province is creating its image as a safe, friendly and attractive destination.
Apart from tourism resources, infrastructure and diverse products, difference
is also a highlight, thus prompting visitors to travel to the locality.

Local tourism sector has posted impressive growth in
recent years. However, its development is still not commensurate with
potential./.

Source: https://en.vietnamplus.vn/sam-son-destination-of-spiritual-culture/244751.vnp

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New products, services needed to reach tourism targets

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To realise the targets of attracting 110 million tourists and earning some 650 trillion VND (27.5 billion USD) in revenue this year, Vietnam is recommended to develop more products and services to offer new experiences to visitors.

New products, services needed to reach tourism targets hinh anh 1Visitors to Hanoi on a bus tour (Photo: VNA)

Hanoi – To realise the targets of attracting 110 million tourists and earning some 650 trillion
VND (27.5 billion USD) in revenue this year, Vietnam is recommended to develop
more products and services to offer new experiences to visitors.

The
VNDirect Securities JSC held that the aviation and tourism industries will
record breakthrough growth from 2023 thanks to the strong recovery of
international markets.

The
number of foreign arrivals in Vietnam is predicted to completely return to pre-pandemic
levels by next year 2024 and be equivalent to 118.9% of the 2019 figure, before the COVID-19
broke out, a year later, the Lao dong (Labour) daily reported.

The
UN World Tourism Organisation (UNWTO) recently also forecast the international
tourist number may reach 80 – 95% of pre-pandemic levels in 2023.

The
Vietfoot Travel company said the country’s tourism sector, including travel and
event planning firms, will have opportunities to bounce back and soon regain
its 2019 growth trend.

Vietnam
welcomed 871,200 international arrivals in January. It targets 8 million foreigners for this year.

New products, services needed to reach tourism targets hinh anh 2Foreign tourists visit the Old Quarter of Hanoi by pedicab. (Photo: VNA)

Despite
a surge in the tourist number since the year’s beginning, the sector is still
facing difficulties and challenges.

Lao
dong quoted General Director of the Vietnam National Administration of Tourism
Nguyen Trung Khanh as saying that due to impacts of the global economic recession
and domestic socio-economic changes, travellers’ purchasing power has decreased
and they tend to curb spending on middle- and high-end services.

To
achieve the set targets, many experts recommended the sector develop new products
and services, diversify and improve the quality of services, and increase
experiences to meet tourists’ demand.

They
added travel businesses should also increase communications and promotion
activities, stay updated with market trends, and ensure security and safety of
destinations. It is also necessary to enhance tourism connectivity among
localities to attract more domestic and international visitors./.

Source: https://en.vietnamplus.vn/new-products-services-needed-to-reach-tourism-targets/248002.vnp

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Unique products needed to boost HCM City’s tourism

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Ho Chi Minh City’s tourism sector is continuing to recover strongly and posting many impressive results. The city’s efforts in improving product quality and creating new offerings have given the sector a boost, but limitations remain that need to be addressed for the city to become an appealing destination, especially for international visitors.

In the heart of modern, bustling Ho Chi Minh City, the Museum of Traditional Vietnamese Medicine boasts an older appearance. For more than ten years, the museum has offered an interesting experience to visitors, showcasing a collection of more than 3,000 precious artifacts relating to traditional Vietnamese medicine from the Stone Age to the present.

However, there are few opportunities for visitors to engage in activities to learn about traditional medicine or receive health advice. The museum is therefore not widely known among visitors to the city.

“One district, one tourism product” is the new mantra from Ho Chi Minh City to expand tours and offerings. 20 districts have announced typical tourism products so far.

However, while there are unique and well-known destinations such as Cu Chi Tunnels and various monuments and attractions in the city centre, newly-launched products are only prominent in certain areas. 

Insiders liken travel resources to baking ingredients. Ho Chi Minh City has many ingredients, but there is a shortage of bakers and few ways to make delicious cakes, or unique tourism products. 

Analysts have suggested that the city adopt a clear development strategy and goals and position itself as a must-see destination based on unique offerings and key brand values, so that it is not simply a transit point./.

Source: https://en.vietnamplus.vn/unique-products-needed-to-boost-hcm-citys-tourism/247973.vnp

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HCM City’s tourism products among top unique tours in Vietnam

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As a result of Ho Chi Minh City’s unceasing efforts to diversify tourism products, several has been listed among the top 20 unique tours promising interesting experiences for travellers in Vietnam.

HCM City’s tourism products among top unique tours in Vietnam hinh anh 1Travellers in a Vespa tour in HCM City (Photo: VNA)

HCM City – As a
result of Ho Chi Minh City’s unceasing efforts to diversify tourism products, several
has been listed among the top 20 unique tours promising interesting experiences
for travellers in Vietnam.

The list was announced by the
Vietnam Record Organisation (VietKings) last month.

Among them, a tour gives travellers
a chance to try working as a physician and learn about traditional medicine at
the Museum of Traditional Vietnamese Medicine in District 10.

The private museum, opened by the FITO
Pharma Co.Ltd, features more than 3,000 precious objects related to traditional
medicine of Vietnam, including herb slicers and grinders dating back some 2,500
years, a collection of books with over 100,000 pages in total written in Han (Chinese)
and Nom (old Chinese-like script of Vietnam), and hundreds of valuable
remedies.

Another tour in the list is a dining-in-the-dark journey at Noir Restaurant,
where tourists can enjoy delicate tastes and structures of dishes completely in
the dark with services provided by well-trained visually-impaired waiters and
waitresses.

It brings about not only dining
experiences but also a chance for exchange between the abled and the disabled.

Nguyen Thi Anh Hoa, Director of the HCM City Tourism Department, said that
since 2022, the southern metropolis has reaped success in the programme
developing one typical tourism product for each district. The department has also
been striving to reform products so that the city can become a must-visit
destination.

Efforts have proved fruitful, she
noted, adding that HCM City now boasts more than 60 tourism products, including
30 new ones of local districts and Thu Duc city./.

Source: https://en.vietnamplus.vn/hcm-citys-tourism-products-among-top-unique-tours-in-vietnam/247958.vnp

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