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Search interest in stocks, cryptocurrencies rises by over 100 percent: Google



From shopping to services, Vietnamese are choosing a digital-first lifestyle to benefit from the online world’s speed, convenience and prices, according to Google’s 2021 Year in Search: Vietnam’s Search for Tomorrow report.

People are learning how to invest, with search interest in chung khoan (stocks) growing by over 106 per cent last year. 

The report uses anonymised search data to identify the top consumer trends that will help guide businesses’ marketing strategy.

Google Search has become an indispensable part of people’s daily activities during the pandemic, with the total number of searches rising by 37 per cent in 2021 from before the pandemic .

Search interest in online purchases grew by over 42 per cent alongside rising searches related to online shopping at major grocery stores.

Besides, users are exploiting the benefits of technology and apps in daily life, with search interest in online banking and applying for cards online rising by over 58 per cent and 76 per cent respectively, and interest in reviews by 1,250 per cent as people research online before committing to a product or service.

Searches related to digital wallets and e-wallets increased by 100 per cent.

Viet Nam has added eight million new digital consumers since the start of the pandemic, with more than half coming from non-metro areas.

Gross merchandise value for 2021 is expected to hit US$21 billion, a 31 per cent jump underpinned by a 53 per cent growth in e-commerce.

The rise in number of users pushed online by the pandemic meant brands had to adapt and digitise at a scale and pace they had never planned for or expected.

In the next five years eight in 10 merchants expect more than half of their sales to come online, and this is prompting many to get tech-savvy, with 81 per cent of them likely to increase their use of digital payments in the next one to two years.

The report also pointed out that given the extended pandemic, Vietnamese are re-evaluating their values and lifestyle choices to seek greater comfort and ease in their lives.

Emotional well-being is predicted to be a key focus for people in 2022 as they gravitate towards emotional acceptance and dedicating time to feel.

In addition, even as restrictions ease, it seems a blended way of living is likely to remain. Now that homes often double up as schools or offices, consumers are taking this opportunity to reimagine their domestic spaces. Search interest in decor phong (room decoration) has risen by 150 per cent, with nen thom (scented candles) seeing 100 per cent growth.

People are also changing the way they view their finances. While some looked for ways to put their savings to work through investments, others searched for deals and discounts.

They are learning how to invest, with search interest in chung khoan (stocks) growing by over 106 per cent, with the rural population demonstrating an especially keen interest in investing, while search interest in cryptocurrencies remained high and grew at 115 per cent.

Also according to the report, with online misinformation and data breaches on the rise, consumers are more sceptical than ever. Wary of being misled and savvier about their choices, they are also more proactive about finding trustworthy sources, using Search to fact-check claims, scrutinise brand values, and ensure authenticity from the brands they choose to engage with.

Consumers today do not just check the list of ingredients on a label, but also want brands to be accountable and transparent at every step of their value chain.

Instead of simply hoping that brands will be true to their word, consumers now expect brands to take proactive steps towards earning and keeping their trust. 

Source: VNS



Viet Nam’s fintech reaches new heights

Viet Nam’s fintech has reached new heights and the newly introduced regulatory sandbox is further fueling its growth.



The country’s fintech market is forecast to reach a staggering US$18 billion mark by 2024, according to an article on of Singapore.

Housing close to 200 fintech organizations, now 66 percent of adults have payment accounts as listed by the Ministry of Planning and Investment. The perfect medley of 91.3 million smartphone subscribers and an internet penetration rate of 73.2 percent have made the situation more conducive for the industry’s growth.

The success of these promising fintech organizations has been linked with their close ties with the banking sector that has created invaluable synergies.

The Viet Nam Banks Association (VNBA) has always been upfront in bringing favorable changes to the country’s financial services industry, be it for lowering SMS charges for banking services or urging Visa and Mastercard to reduce several types of fees on Vietnamese banks during COVID-19. 

Its most recent move got a lot of attention when it stepped forward as the official supporting partner for World Financial Innovation Series (WFIS) that’s shaping to be the country’s premier fintech event.

The National Digital Transformation Program by 2025, with an orientation towards 2030, which was approved in September 2021, sets the goal that 50 percent of banking operations by customers to be fully online. 

In addition, half of the population have a digital checking account while 70 percent of customer transactions made through digital channels. 

Besides, half of decisions on lending, small and consumer loans of individual customers made digitally and are automated whilst 70 percent of work and service records at credit institutions to be processed and stored digitally.

Source: VGP


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Digital banks attract significant numbers of customers

The number of new customers of commercial banks has increased dramatically in recent years thanks to their digital applications.



After only six months of launching MyVIB 2.0 digital banking application – which uses multi-cloud computing technology to process 60-70 per cent of the input data to help banks realise ideas, bring products and services to the market faster and respond sooner to customer requests, VIB has doubled the number of customers compared to the previous year and reach the target of 4 million customers nearly a year earlier than expected.

Not only VIB, the wave of “cloudisation” of digital banking applications to expand modes and storage capacity, and increase integrated processing and user data security capacity has been invested in and implemented by many commercial banks.

Currently, VietABank, PVcomBank, VietinBank, Techcombank, SeABank, ABBank and OCB have all integrated cloud computing technologies to launch new digital banking platforms serving the sales of retail products and services, attracting millions of users.

The business results by the end of 2022 of banks showed a sharp increase in the number of new customers attracted by banks thanks to their digital applications. For example, MB last year added 7 million customers in the wake of developing Biz MBBank and Charity app while Techcombank with E-Banking apps (using AWS cloud computing technology) attracted an additional 1.2 million users in 2022. ACB and TPBank also said they recorded an annual growth of 30 per cent in the number of customers using digital applications in the 2019-22 period.

Along with the increase in the number of customers, the investment in new technologies and digitalisation of business activities have helped many banks attain significant achievements. For VIB and ACB, the proportion of revenue from retail activities was around 90 per cent in 2022. Retail activities at other banks such as MB, Techcombank and Sacombank currently account for more than 50 per cent of their business portfolio.

Recent research by Gimigo Vietnam showed 2023 will continue to witness fierce competition between banks in developing retail digital banking applications to gain market share.

According to Gimigo, the group of large State-owned banks such as Vietcombank, BIDV, Agribank, VietinBank and MB was leading in the retail segment thanks to being trusted by users and having a widespread network by the end of 2022. However, the group of private banks such as Techcombank, Sacombank, ACB, VPBank and TPBank have significantly improved their awareness level and attracted a large number of users in recent months.

Gimigo’s survey in Ha Noi, HCM City and some other big cities showed the digital applications of Techcombank, ACB and Sacombank are currently competing strongly with large-sized State-owned banks. Other private banks such as TPBank and VPBank also have high net promoter scores (NPS). Thus, the group of banks has many opportunities to expand the customer base thanks to the existing group of loyal customers and the new customers.

According to experts, developing the networks of branches, transaction offices, POS and ATMs is no longer the banks’ top priority. Instead, they focus on digitisation of products and services. To maintain the number of customers, banks need to pay more attention to transaction costs, quality of products and services, staff attitude, customer service, and continuous improvement of online procedures.

Regarding the development trend of digital application generations this year, Gimigo said besides investment in cloud computing technologies and applying Artificial Intelligence (AI) and Machine Learning to develop applications to support retail sales of products and services, banks will tend to pour in an integrated open banking ecosystem.

Some banks, which have so far invested in purely digital banking models such as Cake, Timo, Tnex, Octo and Ubank, have attracted users. For example, VPBank’s Cake app currently has 1 million users.

Experts forecast banks will invest more in developing completely new digital banking brands in the near future. In which, micro products and services will be integrated into personal financial management tools to attract customers to use banks’ retail products and services. 

Source: Việt Nam News


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Over 57,000 ransomware attacks hit Vietnam in 2022

Ransomware is targeting businesses throughout Southeast Asia.



Vietnam suffered 57,389 ransomware attacks in 2022, the third-highest in Southeast Asia following Indonesia and Thailand.

The region recorded a total of 340,904 ransomware attacks targeting businesses last year, General Manager of Kaspersky for Southeast Asia Yeo Siang Tiong told a press briefing in Ho Chi Minh City on March 14.

Ransomware is a type of malware that locks a computer and mobile device or encrypts electronic files. To obtain the “decryption” key or retrieve data, a ransom is sought by the cybercriminals behind the attack.

Digital kidnappers are targeting enterprises in Southeast Asia, Mr. Yeo said, and the trend is forecast to continue increasing this year and see more complicated attacks.

Source: VnEconomy


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