“We are always striving to bring revolutionary changes in enjoyment and social values to our audience, and the Original & Blockbuster content that DatVietVAC Group Holdings has been creating will not only attract audiences across the country but also the overseas Vietnamese community,” Bao Thai, deputy director of Vie Channel, a member of DatVietVAC, shared during the APEA 2022 awards ceremony.
On October 7, three representative members of DatVietVAC excellently conquered the important categories of the 2022 Asia Pacific Enterprise Awards (APEA 2022).
Accordingly, Dong Tay Promotion and Vie Channel jointly won the Corporate Excellence category in the Media – Entertainment Industry.
Furthermore, VieON Entertainment App claimed the Inspirational Brand category.
It comes as no surprise that DatVietVAC’s members have obtained many impressive achievements at this prestigious APEA 2022 because behind the companies are always the serious investment and powerful support of DatVietVAC Group Holdings.
|Vie Channel won the Corporate Excellence category at the 2022 Asia Pacific Enterprise Awards.
Dong Tay Promotion – Conquering new limits
In 2022, Dong Tay Promotion, Vietnam’s largest TV content producer, promotes its inherent strengths, constantly creating and transforming, while maintaining its unique identity.
It is known that this is the third consecutive year that Dong Tay Promotion has clinched this prestigious award.
Dong Tay Promotion has been continuously airing many attractive TV programs.
The most prominent programs are 2 Days 1 Night Vietnam, Thank God You Are Here, and First and Last, with unique formats, fascinating content, and positive feedback by a large audience. These programs have attracted more than 300 million views on the YouTube platform.
Concurrently, Dong Tay Promotion’s high-quality content provides thousands of broadcast hours on prominent Vietnamese TV channels including VTV3 and HTV7.
Aside from impressing on the small screen, Dong Tay Promotion also has particular success on the digital platform with more than 8.3 million followers on YouTube.
|The All-Star Concert of The Masked Singer Vietnam will be held in November 2022.
Vie Channel – Pioneering, Innovative, and Leading the trends
Belonging to the core Media and Entertainment business of DatVietVAC, Vie Channel is a prominent name in the entertainment media field thanks to the content creativity and agility in creating trends, thereby continuously dominating YouTube Trending Vietnam with many impressive products including The Masked Singer Vietnam, Rap Viet, Who is Single?, The Brain Vietnam, Cay Tao No Hoa, Gao Nep Gao Te, and more.
Currently, Vie Channel is investing in, managing, and operating three of the most popular entertainment TV channels in Vietnam, namely Vie Channel – HTV2, Vie GIAITRI – VTVCab 1, and Vie DRAMAS – VTVCab 19, broadcast on ten TV network platforms and six digital platforms.
It has led the audience market share in the country since 2012.
Most recently, Vie Channel officially became the first TV channel in Vietnam to obtain the YouTube Diamond button with more than 10 million followers.
Although receiving the Corporate Excellence award in Media & Entertainment for the first time, this is a combined recognition of Vie Channel’s successes in recent years, on the journey of ‘Pioneering – Innovative – Leading the Trend – Changing the Way of Thinking about Media and Entertainment in Vietnam.’
|VieON App claimed the Inspirational Brand category at the 2022 Asia Pacific Enterprise Awards.
VieON – ‘Sowing seeds’ and constantly spreading sustainable values to the community
Launched in 2020, VieON app quickly developed explosively with more than 30 million users when owning a store of high-end and copyrighted content in Vietnam.
VieON gradually contributes to changing the mindset and building the habit of watching online TV with applications on smart devices (phones, tablets, laptops) of the audience.
In parallel with business activities, VieON focuses on maintaining practical sustainability activities that surpass popular brands and won the prize in the Inspirational Brand category this year.
VieON’s success comes from careful investment in technology as well as ‘distilling’ a diverse content store from many countries.
In addition to focusing on investing in high-quality content, reflecting honestly and multi-dimensionally societal matters, VieON also invests resources in exploiting and producing original content (VieON Originals).
One case in point is Giac Mo Cua Me – a family psychological drama that currently attracts the love and acceptance of the audience on the VieON application by building content extremely close to Vietnamese culture.
“In the coming time, VieON will continue to focus on conveying the messages of the beautiful life and the high spiritual and cultural values of the Vietnamese people, constantly striving to bring more useful values to serve the community and society,” a VieON representative emphasized.