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Tourism a promising field for Vietnam-RoK post-pandemic cooperation

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Tourism cooperation plays an important role in the Vietnam-Republic of Korea (RoK) strategic cooperative partnership, recording sound progress and achievements so far. Surviving negative impacts of the COVID-19 pandemic, the sector is now considered a promising field for the nations’ increasingly close and effective relations.

Tourism a promising field for Vietnam-RoK post-pandemic cooperation hinh anh 1 At the ceremony launching new Vietjet Air air routes connecting Busan of the RoK to Vietnam’s destinations (Photo courtesy of Vietjet)

Hanoi – Tourism cooperation plays an important role in the Vietnam-Republic of Korea (RoK) strategic cooperative partnership, recording sound progress and achievements so far. Surviving negative impacts of the COVID-19 pandemic, the sector is now considered a promising field for the nations’ increasingly close and effective relations.

The basis for tourism ties between the two countries was formed in 2002 when a government-level cooperation agreement for the sector was signed.

A memorandum of understanding (MoU) on Vietnam-RoK tourism collaboration for 2010-2012 and another on coordination in organising tourism promotion activities in the countries inked 2017 have created a favourable legal corridor for their development of the industry.

Impressive figures despite COVID-19

The RoK is one of the most important markets for Vietnam’s tourism. Before the COVID-19 pandemic outbreak, nearly 4.3 million Korean tourists came to Vietnam in 2019, making the East Asian nation the second largest market of the sector for Vietnamese. Meanwhile, the number of Vietnamese people traveling to the RoK increased 2.1 times in the 2016-2019 period, from 251,000 to 523,000.

After Vietnam reopened its door to international travel on March 15 this year, the number of Korean arrivals has increased rapidly to hit 500,000 in the first nine months. Also in the period, 100,000 Vietnamese visited the RoK which reopened its border in June.

In December 2021, during a trip to Seoul, Minister of Culture, Sports and Tourism Nguyen Van Hung affirmed that tourism is one of the key fields of cooperation between the countries, with the RoK being Vietnam’s second largest tourism market for many years.

The minister said he hopes that the RoK will become Vietnam’s largest tourism market in the future, given the context of an increasing number of Koreans coming to Vietnam for the purposes of travel, work, and residence.

Myriad events following post-pandemic reopening

The year 2022 marks the 30th anniversary of the two countries’ diplomatic relations (December 22, 1992 – 2022). Among countless celebration activities the sides have planned across fields, those in tourism constitute a significant part. Their works to facilitate and beef up travel has become bustling following their respective reopening after the pandemic.

Following the RoK’s reopening of its border, the Korea Tourism Organisation (KTO) on June 16 publicised the promotions it planned this year to attract Vietnamese tourists.

The activities included a MICE (Meetings, Incentives, Conventions, and Exhibitions) roadshow programme in late June to connect travel agencies of both countries; “Hi Korea” – a tourism campaign on Tiktok to inspire young Vietnamese people to visit the RoK; and “Korea Days in Hanoi” slated for November on the occasion of the 30th anniversary of bilateral diplomatic ties.

The KTO also appointed the rookie boy group BLANK2Y as the honorary ambassador of the RoK’s tourism in Vietnam this year. BLANK2Y, consisting of nine members aged between 18-24 from the RoK, China, and Japan, is set to assume their role in Vietnam for one year from July 9, 2022 to July 8, 2023. During this time, the group is set to accompany the KTO in many tourism promotion activities through K-pop. A highlight in their tenure is to perform at the Korea Days in Hanoi.

KTO Chief Representative in Vietnam Lee Jae-hoon said the organisation always exerts efforts to provide Vietnamese tourists great trips to the RoK, adding that its programmes will help visitors feel welcome and choose the RoK as their first destination after the pandemic.

Most recently, the 2022 Vietnam Tourism and Culture Festival took place in Seoul and Gwangju in the RoK from October 13-19. It is one of the two large-scale festivals organised abroad annually by the Ministry of Culture, Sports and Tourism to promote the country, people and tourism of Vietnam. At the festival, a seminar was held to promote Vietnamese tourism with the participation of companies, travel agencies and airlines from the two countries.

Also within the framework of the event, Minister Hung had a visit to the RoK and attended many important working sessions to discuss developments in the field of culture, sports and tourism.

Direct air routes launched, resumed to facilitate travel

To better serve the travel demand between the two countries, budget carrier Vietjet Air in July launched direct routes linking Vietnam’s Hanoi, Nha Trang, Da Nang and Ho Chi Minh City to Busan – a beautiful port city in the south of the RoK and well-known for its beaches, temples and the unique coloured Gamcheon culture village, romantic Haeundae Dalmaji Hill and Haedong Yonggungsa temple, among other hidden gems.

“The new routes between Busan and Vietnam’s top four destinations emphasise Vietjet’s readiness, as the largest carrier operating between the two countries in terms of flight capacity, to meet rising regional travel demand in the coming time. Vietjet is committed to offering more flight options with the most affordable fares to bring passengers to their favourite destinations,” said Vice President of the airline Nguyen Thanh Son.

Along with the four direct routes to Busan, Vietjet currently operates six routes from Vietnam’s top destinations namely Ho Chi Minh City, Hanoi, Da Nang, Phu Quoc, Nha Trang, and Hai Phong to the RoK’s capital city of Seoul with 1- 2 return flights on a daily basis and will increase their flight frequencies in the coming time.

In late June, Korean Air – the RoK’s biggest airline – reopened its direct air route from Incheon to the central city of Da Nang, an attractive destination for Korean tourists./.

Source: https://en.vietnamplus.vn/tourism-a-promising-field-for-vietnamrok-postpandemic-cooperation/243220.vnp

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Domestic market to drive tourism recovery in 2023: insider

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With stronger tourism growth forecast for this year, the domestic market is expected to give the strongest boost to the recovery of this sector.

Domestic market to drive tourism recovery in 2023: insider hinh anh 1Visitors to Ba Den Mountain in Tay Ninh province (Photo: VNA)

Hanoi – With stronger tourism growth forecast for this year, the domestic
market is expected to give the strongest boost to the recovery of this sector.

Not Chinese
travellers or any other sources of international tourists, it is the domestic
sector that will remain the “brightest” factor helping Vietnam’s tourism continue
recovering strongly in 2023, Nguyen Huu Y Yen, General Director of the Saigontourist
Travel Service Co. Ltd, said as cited by Thanh nien (Young people) newspaper.

He said
before the COVID-19 pandemic broke out, the three biggest sources of foreign
visitors to Vietnam were China, Russia, and the Republic of Korea (RoK).

Charter
flights from the RoK have been resumed just recently while there haven’t been
many Chinese tourists, and Russian tourists haven’t returned. The European and
US markets have begun to bounce back but are unlikely to record a breakthrough in
2023, he pointed out.

Yen
expected the number of international tourists in 2023 will return to about 50%
of the 2019 level. Meanwhile, in just over six months of 2022, the number of
domestic travellers rebounded to over 50% of the pre-pandemic level, and this
year’s figure will definitely reach 70 – 75%. Outbound tourism will also share
the same trend.

The
domestic market can regain the 2019 growth in 2024, the Saigontourist CEO predicted.

About 9
million Vietnamese travelled during the recent Lunar New Year holiday, surging 47.5%
year on year, statistics show.

Nguyen
Trung Khanh, General Director of the Vietnam National Administration of Tourism,
expressed his belief that 2023 will be a vibrant year for Vietnamese tourism in
terms of both domestic and international markets.

He cited
some experts as saying that the world will witness vigorous growth in travel
demand this year. As a bright spot in the global tourism map, Vietnam will
definitely not be out of this trend./.

Source: https://en.vietnamplus.vn/domestic-market-to-drive-tourism-recovery-in-2023-insider/247667.vnp

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Da Nang promotes food into unique tourism product

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Not only famous for its beautiful natural landscapes, bridges and diverse cultural heritage as well as hospitality of the locals, the central coastal city of Da Nang boasts rich food known to world tourists for its unique taste.

Da Nang promotes food into unique tourism product hinh anh 1Da Nang promotes food into unique tourism product (Photo: VNA)

Hanoi– Not only famous for its
beautiful natural landscapes, bridges and diverse cultural heritage as well as
hospitality of the locals, the central coastal city of Da Nang boasts rich food known to world tourists for its
unique taste.

A convergence of local specialties and those of nearby provinces and
foreign countries, Da Nang is considered as a representative of the rich
culinary heritage of Vietnam.

Some of must-try dishes include banh xeo (Vietnamese pancake),
mi Quang (Quang noodles), Banh trang cuon thit heo (sliced pork rolled with
rice paper), goi ca Nam O (Nam O fish salad), among others.

According to the municipal Department of Tourism, there are now
more than 4,000 dining establishments and 200 restaurants in the city. Of this, over 2,000 small- and medium-sized ones specialise in dishes of
all regions of Vietnam.

Besides the taste of local dishes, foreign tourists can find themselves in a familiar atmosphere as they are surrounded with those from the Republic of Korea, China,
Japan, and Thailand.

Over the past time, the Da Nang’s Tourism Promotion Centre and the Da Nang Cuisine Culture Association have jointly organised food festivals and competitions, and promoted the city’s famous dishes on internet platforms
such as YouTube and TikTok.

Da Nang promotes food into unique tourism product hinh anh 2Son Tra night market (Photo:VNA)

Deputy Director of the department Nguyen Xuan Binh said to attract more tourists,
the city has developed a plan to promote the locality’s cuisine into a
unique tourism product during 2023-2025, with a vision to 2030.

The plan aims to diversify and form a system of such products, thus greatly contributing to building the brand and
image of the city’s tourist destinations, promoting economic development,
generating revenue, effectively exploiting the value chains, and preserving and
enhancing the exchange of cultural values to tourists./.

Source: https://en.vietnamplus.vn/da-nang-promotes-food-into-unique-tourism-product/247662.vnp

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Tourism sector serves 13 million domestic ​tourists in January

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The Vietnamese tourism industry served 13 million domestic tourists in January, according to the Vietnam National Administration of Tourism under the Ministry of Culture, Sports and Tourism.

Tourism sector serves 13 million domestic ​tourists in January hinh anh 1Tourism sector serves 13 million domestic tourists in January (Photo: VNA)

Hanoi – The Vietnamese tourism
industry served 13 million domestic tourists in January, according to the Vietnam National Administration of Tourism under the Ministry of Culture, Sports and Tourism

Total revenue from tourists during the month was estimated at 46 trillion VND (1.96 billion USD).

During the seven-day Lunar New Year (Tet) holiday that lasted from January 20-26, the country was estimated to serve 9 million
domestic visitors, an increase of about 47.5% compared to the 2022 Tet, with an estimated revenue of 17.5 trillion VND.

The local tourism sector targets 110 million tourists this year, including 8
million foreign visitors and 102 million domestic holiday-makers; and earn some
650 trillion VND from the non-smoke industry.

In 2022, Vietnam recorded around 101.3 million domestic tourists, exceeding the yearly plan by 68.3% . The tourism sector booked some 495 trillion VND (21.1 billion USD) in revenue, 23% higher than the target, thanks to the whopping number of domestic tourists./.

Source: https://en.vietnamplus.vn/tourism-sector-serves-13-million-domestic-tourists-in-january/247635.vnp

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