Hanoi – The capital city of Hanoi has welcomed about 2.8 million domestic tourists
since the beginning of this year, an increase of 45.3 percent compared to the
same period last year, according to the municipal Department of Tourism.
The city earned approximately 7.8 trillion VND (343.1
million USD) in tourism revenue between January and March, up 45.3 percent year-on-year.
In the context of Vietnam completely opening all tourism
activities, Hanoi is promoting the development of domestic tourism that is in line
with Government’s policy of safe and flexible adaption and effective control over
the COVID-19 pandemic.
The promotion of destinations and tourism products of the city
will be carried out on domestic media and television channels and CNN channel. Its
tourism industry continues to diversify forms of communication work through social
networking platforms, mass information systems and tourist support lines.
According to Dang Huong Giang, director of Hanoi’s
Department of Tourism, from now until the end of the year, the tourism industry
will implement cooperative activities with provinces and cities to promote the image of the destinations,
build an attractive and highly connected tour.
The industry will work with
Vietnam Airlines Corporation and other carriers in organising programmes and events aiming to stimulate demand, promote tourism
in the city as well as domestic and foreign markets.
To attract more visitors in the coming months, the department will launch a
series of tourism programmes before and during the 31st Southeast Asian (SEA)
Games, the regional largest sporting event slated to take place from May 12 to
23 this year.
The city will organise a culinary festival, a
tourism gift festival, and an Ao Dai (traditional long dress) festival, among other events, to bring back tourists.
The Department of Tourism will work with districts’ administrations to establish more food and pedestrian streets, and pilot the implementation of agro-tourism models and community-based
ones towards green and sustainable tourism in localities with advantages,
including the outlying districts of Ba Vi, Son Tay, My Duc, Soc Son, Thuong
Tin, Dan Phuong and Gia Lam./.