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Vietnam Tourism Marketing Strategy to 2030 issued

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9 months ago

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The Ministry of Culture, Sports and Tourism has issued Decision No. 440/QD-BVHTTDL on Vietnam Tourism Marketing Strategy to 2030.

Vietnam Tourism Marketing Strategy to 2030 issued hinh anh 1Foreign tourists visit Hanoi’s Old Quarter. (Photo: VNA)

Hanoi
– The Ministry of Culture, Sports and Tourism has issued Decision No.
440/QD-BVHTTDL on Vietnam Tourism Marketing Strategy to 2030.

The strategy aims to
promote and position Vietnam as a leading attractive tourist destination in
Southeast Asia, affirm the brand and competitiveness of
Vietnam’s tourism, and contribute to the implementation of the Vietnam tourism
development strategy by 2030.

Accordingly,
Vietnam’s tourism sector will strengthen and increase the awareness,
understanding, interest, and satisfaction for Vietnam’s tourist attraction,
thereby affirming Vietnam as an attractive, quality,  and sustainable destination
that is the first choice in target markets and can satisfy high-spending,
long-stay guests. 

Digital marketing
activities are expected to work more effectively with higher reach and more
interactions plus an increasing number of visitors and followers to websites
and pages on social networking platforms of the Vietnam National Administration
of Tourism.

The strategy also
mentions the improvement of Vietnam’s ranking position on tourism
marketing-related indicators under the World Economic Forum’s Tourism
Development Capability Index.

Under the strategy,
by 2025, Vietnam’s tourism is expected to recover and welcome 18 million
international visitors, while serving 130 million domestic visitors and
maintaining the growth rate of domestic visitors at 8-9% per year.

By 2030, the country
aims to welcome 35 million international visitors, with a growth rate of 13 –
15% per year, while serving 160 million domestic tourists, with a growth rate
of domestic tourists at 4-5% per year.

In addition, the
strategy also aims to promote the development of new forms and tourism products./.

Source: https://en.vietnamplus.vn/vietnam-tourism-marketing-strategy-to-2030-issued/249346.vnp

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RoK’s Chungcheong region enhances tourism cooperation with Ha Long

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22 hours ago

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December 5, 2023

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Authorities and the tourism sector of the Republic of Korea (RoK)’s Chungcheong region are seeking ways to boost tourism cooperation with Ha Long Bay – a UNESCO-recognised World Natural Heritage in the northern province of Quang Ninh.

RoK’s Chungcheong region enhances tourism cooperation with Ha Long hinh anh 1Ha Long Bay (Photo: VNA)

Seoul – Authorities and the tourism sector of the Republic
of Korea (RoK)’s Chungcheong region are seeking ways to boost tourism
cooperation with Ha Long Bay – a UNESCO-recognised World Natural Heritage in
the northern province of Quang Ninh.

According to the tourism council of the
region which comprises Daejeon, Sejong, South Chungcheong, and North Chungcheong,
recently representatives from the RoK discussed with those from Vietnamese
localities on the opening of a direct air route between Cheongju and Van Don
airports, and other measures to promote exchanges between the two countries.

Earlier, representatives from the tourism council
of the region visited Ha Long city where they signed a memorandum of
understanding on cooperation with the Vietnamese tourism sector.

A Ha Long K-Street imbued with the Korean
style is expected to be put into operation next April, with an aim to promote
the country’s culture in the city.

Ha Long Bay attracts around 14 million
tourists each year./.

Source: https://en.vietnamplus.vn/roks-chungcheong-region-enhances-tourism-cooperation-with-ha-long/271886.vnp

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Da Nang city hosts APOT Forum 2023

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1 day ago

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December 5, 2023

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The Asia Pacific Onboard Travel (APOT) Forum 2023 is taking place in the central coastal city of Da Nang from November 25-28.

Da Nang city hosts APOT Forum 2023 hinh anh 1An overview of the Asia Pacific Onboard Travel (APOT) Forum 2023’s press conference. (Photo: VNA)

Da Nang – The Asia Pacific Onboard Travel
(APOT) Forum 2023  is taking place in the central coastal city of Da Nang from November
25-28.

This is the second time the APOT has been held in the city
after the first successful organised in 2014.

This year’s edition features a range of activities, including a competition among catering chefs and an exchange of knowledge in the aviation sector and related industries in the Asia-Pacific
region, namely in-flight services, catering, interior design, supply,
transport and travel.

The highlight of the event was the Catrion “Jet Setters
Palette” cooking contest on November 26 organised by CATRION, a Saudi
Airlines Catering Company. There will also be an exchange between chefs to be
held on November 27. Notably, participating chefs will enjoy a performance
by Master Chef Dimuthu, so the exchange will be an opportunity for chefs in Da
Nang to learn, exchange and practice kitchen skills.

Keerthi Hapugasdeniya, the founder of APOT, said that previously, the APOT forum
was successfully held in many different nations such as the Republic of
Korea, Sri Lanka, Indonesia, Australia, China and Vietnam.

Within the framework of the event, delegates will be taken to the Sun
World Ba Na Hills tourist area to try local cuisine, and participate in a
sightseeing tour on the Han River to enjoy the beauty of Da Nang at night.

APOT is a non-profit organisation dedicated to collaboration,
knowledge sharing and advancement in aviation and related industries in the
Asia-Pacific region.

Over the past decade, APOT has
continued to organise annual events and forums that bring together leaders and
experts to drive growth and positive changes in the industry./.

Source: https://en.vietnamplus.vn/da-nang-city-hosts-apot-forum-2023/271868.vnp

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Thua Thien-Hue’s cruise tourism picking up

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1 day ago

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December 4, 2023

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The number of international cruise ships bringing thousands of tourists to Chan May port in the central province of Thua Thien – Hue began to pick up again after a long period being affected by the COVID-19 pandemic.

Thua Thien-Hue’s cruise tourism picking up hinh anh 1Chan May port (Photo: sdl.thuathienhue.gov.vn)

Thua Thien-Hue – The number of international cruise ships bringing thousands of tourists to Chan May port in the central province of Thua Thien – Hue began to pick up again after a long period being affected by the COVID-19 pandemic.

According to a survey by the United Nations World Tourism Organisation (UNWTO), cruise tourism is a high-revenue form of tourism, with its revenue over 40% higher than other forms such as air or road travel. The UNWTO forecast that in 2023, cruise tourism will experience a strong recovery, and Thua Thien – Hue has many advantages to tap this type of tourism.

Thua Thien-Hue’s Chan May port has the capacity to accommodate ships with a tonnage of up to 70,000 DWT and tourist ships up to 225,000 GRT. This deep-water port has been selected by the Asia Cruise Association as one of the 46 stopovers in Southeast Asia for cruise ships and large tourist vessels.

Deputy General Director of Chan May Port JSC Nguyen Van Chuong said the port enjoys a special natural advantage with a 7 km-wide bay, a vast water surface area of up to 20 sq.km, and mostly natural depths ranging from 9-14m, with minimal sedimentation. The port previously welcomed large cruise ships with considerable length and tonnage, capable of carrying over 6,200 passengers and crewmembers. A number of domestic and foreign partners have expressed interest in joint efforts to develop the Chan May port into a destination for big luxury liners in the central region.

Thua Thien-Hue’s cruise tourism picking up hinh anh 2Tourists land in Thua Thien-Hue via waterway (Photo: VNA)

Since 2018, the port has welcomed numerous luxury cruisers, including Royal Caribbean, Costa Cruises, Small Cruise, Princess Cruises, Ovation of the Seas, and Mary Queen 2, affirming its brand value on the global and regional tourism maps.

Permanent Vice Chairman of the provincial People’s Committee Nguyen Thanh Binh revealed that the Aeon Mall Hue commercial centre project has a total capital of over 169 million USD, the largest-scale one in the central region. Operational in 2025, the project will contribute to diversifying shopping centres and services for both residents and tourists. Additionally, the province is preparing to attract investment in a large-scale shopping mall near Phu Bai International Airport./.

Source: https://en.vietnamplus.vn/thua-thienhues-cruise-tourism-picking-up/271766.vnp

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