– The Ministry of Culture, Sports and Tourism has issued Decision No.
440/QD-BVHTTDL on Vietnam Tourism Marketing Strategy to 2030.
The strategy aims to
promote and position Vietnam as a leading attractive tourist destination in
Southeast Asia, affirm the brand and competitiveness of
Vietnam’s tourism, and contribute to the implementation of the Vietnam tourism
development strategy by 2030.
Vietnam’s tourism sector will strengthen and increase the awareness,
understanding, interest, and satisfaction for Vietnam’s tourist attraction,
thereby affirming Vietnam as an attractive, quality, and sustainable destination
that is the first choice in target markets and can satisfy high-spending,
activities are expected to work more effectively with higher reach and more
interactions plus an increasing number of visitors and followers to websites
and pages on social networking platforms of the Vietnam National Administration
The strategy also
mentions the improvement of Vietnam’s ranking position on tourism
marketing-related indicators under the World Economic Forum’s Tourism
Development Capability Index.
Under the strategy,
by 2025, Vietnam’s tourism is expected to recover and welcome 18 million
international visitors, while serving 130 million domestic visitors and
maintaining the growth rate of domestic visitors at 8-9% per year.
By 2030, the country
aims to welcome 35 million international visitors, with a growth rate of 13 –
15% per year, while serving 160 million domestic tourists, with a growth rate
of domestic tourists at 4-5% per year.
In addition, the
strategy also aims to promote the development of new forms and tourism products./.