
HCM City – Vietnam is among the top three markets
where residents plan to travel with the whole family in
the coming year, a new survey by Agoda revealed.
Agoda’s Family Travel Trend survey 2022 found that 61% of travelers from
Singapore and Taiwan (China) and 59% from Vietnam are most
likely to take at least one trip with the immediate family.
People from the Philippines, Indonesia and Malaysia are most likely to plan two
or more family jaunts in the coming year.
Agoda’s survey said that four out of five travelers will take a vacation
with their immediate family in the next 12 months and, while travelling with
friends proves more popular than travelling with extended family, still more
than half, about 52%, are keen to catch up with relatives during their
vacation.
“The more the merrier for holidays seems to be the message across Southeast
Asia, India and beyond this year as Asia finally reopens for travel. The Agoda
Family Travel Survey shows people really want to enjoy the company of friends
or extended family on their vacations with more than 80% of travelers
planning to travel with immediate family and 52% opting to travel with other
relatives too,” explained Enric Casals, regional vice president, Southeast Asia,
Oceania and India, Agoda.
When it comes to travelling with families or in a group, travelers worldwide
are seeking more value for their trips with budget hotels, Agoda
home vacation rentals and inclusive resorts cited as the top three group
travel preferences.
“Family travelers often have more complex requirements when choosing their
holiday accommodation. Often they need more space, perhaps with cooking facilities
as offered by Agoda Homes, or services such as babysitting, kids clubs,
extra beds or interconnecting rooms offered by family-friendly
hotels. Being able to search on one platform, like Agoda, for
accommodation, flights, ground transportation and fun filled activities at the
destination takes away a lot of the hassle of travel planning, meaning there is
more time to relax and enjoy spending time with loved ones,” Enric Casals
continued.
Agoda also found that despite travel optimism and growth outpacing
pre-COVID levels, 77% of travelers globally indicate some concern about
international borders closing again while they are overseas. Travelers from the
most recently opened markets, including the Republic of Korea and Japan, are
most concerned, in comparison to those from markets that quickly removed border
restrictions, such as the US, Australia and India./.