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Vietnam’s Masan focuses on digital transformation to boost consumer retail

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Danny Le, CEO of Vietnam’s Masan Group, shared some insights on how the group could successfully achieve digital transformation and gave advice on where businesses should start to accomplish such goals.

The COVID-19 pandemic changed consumer behavior and accelerated the digitization process, and the most resilient businesses are those that quickly applied necessary technology to boost their digital transformation.

During the discussion session on developing the digital economy at the Business Forum 2022 organized by Forbes Vietnam, CEO of Masan Group Danny Le shared some insights on where businesses should start in their journey to achieve digital transformation.

Where to start?

Starting as a fast-moving consumer goods company, Masan entered the retail sector in 2019 and aims to transform into a consumer technology business in 2022.

However, the technology factor is not enough to become an independent business model at Masan because it does not create enough of a use case to replicate the model and generate sufficient profits to reinvest, according to Le.

Understanding its biggest asset is a large customer base with millions of transactions taking place every day, Masan determined that it is best to apply technologies to solve unmet needs and bring outstanding benefits to consumers.

“The first question we always ask ourselves is what market challenges we need to address,” Le stated.

“When we find the answer, we will use our understanding and application of technology to solve these challenges.”

When Masan aims to provide consumers with personalized experiences and possibly expand into digital entertainment, for example, the group needs big data applications to solve emerging problems, the CEO explained.

“It is important to build a strong team, not necessarily the best technology experts, but a team of people who understand technology to provide effective solutions and have a consumer-centric mindset in line with Masan’s overall strategy to bring good value to consumers,” he said.

Collaboration with experts

From a business specializing in instant noodles, fish sauce, and soy sauce with a history of more than 25 years, Masan managed to rapidly transform and make technology the core pillar of its development strategy.

People shop at a retail store operated by Masan Group.

People shop at a retail store operated by Masan Group.

To do that, the group’s leadership is determined to leverage technology and concluded that finding the right partners is the fastest way to shorten this process.

In May 2021, Masan cooperated with e-commerce giant Alibaba to promote the retail of essential goods on online channels.

The agreement with Lazada – Alibaba’s e-commerce platform in Southeast Asia – has helped accelerate the group’s digital transformation process, while optimizing and saving costs and improving customer service quality.

In September the same year, Masan laid the foundation for its digitization by acquiring Reddi mobile network, an important piece for the group to build a loyalty program in the future.

“Right after the COVID-19 pandemic, our first venture was to invest in the acquisition of 25 percent of the shares of Trusting Social, a fintech company specializing in providing artificial intelligence [AI] and machine learning [ML] solutions,” Le elaborated.

Thanks to the technology of Trusting Social, Masan is able to provide large-scale credit services to the vast majority of ordinary users.

Along with using AI and ML and cooperating with banking partners to provide credit services, Masan also focuses on developing the Point of Life ecosystem to understand each user’s transaction and customize offers based on their purchase history.

“Within the first one to two years, Masan will deploy and perfect the ecosystem, before utilizing it to understand customers effectively and boost cooperation with traditional trading partners,” Le said.

Empowering traditional commerce with the power of technology is how Alibaba became successful in China, and it is also how Masan chooses to serve its 100 million consumers.

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Source: https://tuoitrenews.vn/news/business/20220811/vietnam-s-masan-focuses-on-digital-transformation-to-boost-consumer-retail/68542.html

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330,000 visitors bring Hanoi $42.6mn on Tet

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Hanoi earned more than VND1 trillion (US$42.6 million) from 330,000 visitors in five days of the seven-day 2023 Tet (Lunar New Year) holiday, according to the city’s tourism department.

The number of visitors, calculated from January 21 to Thursday, is three-fold that of the same period last year.

That included 32,000 international visitors, most of whom came from South Korea, Japan, Singapore, Thailand, and Canada, and 300,000 domestic tourists.

The Van Mieu – Quoc Tu Giam (Temple of Literature – Imperial Academy) in Dong Da District welcomed 80,000 people, while the same number of visitors came to the Huong Pagoda in My Duc District.

The UNESCO-recognized Thang Long Imperial Citadel in Ba Dinh District received 19,680 visitors.

About 18,000 people visited the Co Loa relic site in Dong Anh District.

Duong Lam Village and the Son Tay ancient fortress citadel in Son Tay Town drew some 15,000 visitors, Hanoi Zoo in Ba Dinh District received 17,235 people.

The Hoa Lo Prison relic site in Hoan Kiem District, Hong Van ornamental creature village in Thuong Tin District, Bat Trang pottery village in Gia Lam District, and many temples in the capital city also recorded a sharp increase in visitors.

The city’s total tourism revenue during the five-day period is estimated at VND1 trillion.

The occupancy rate of hotel rooms reaches 40 percent during the same period, according to the Hanoi Department of Tourism, which expects the city to remain a favorite destination for tourists in the coming days, when many attractive festivals begin at famous spiritual tourist attractions.

The 2023 Tet break lasted seven days from January 20 to 26 in Vietnam.

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Hanoi earned more than VND1 trillion (US$42.6 million) from 330,000 visitors in five days of the seven-day 2023 Tet (Lunar New Year) holiday, according to the city’s tourism department.

The number of visitors, calculated from January 21 to Thursday, is three-fold that of the same period last year.

That included 32,000 international visitors, most of whom came from South Korea, Japan, Singapore, Thailand, and Canada, and 300,000 domestic tourists.

The Van Mieu – Quoc Tu Giam (Temple of Literature – Imperial Academy) in Dong Da District welcomed 80,000 people, while the same number of visitors came to the Huong Pagoda in My Duc District.

The UNESCO-recognized Thang Long Imperial Citadel in Ba Dinh District received 19,680 visitors.

About 18,000 people visited the Co Loa relic site in Dong Anh District.

Duong Lam Village and the Son Tay ancient fortress citadel in Son Tay Town drew some 15,000 visitors, Hanoi Zoo in Ba Dinh District received 17,235 people.

The Hoa Lo Prison relic site in Hoan Kiem District, Hong Van ornamental creature village in Thuong Tin District, Bat Trang pottery village in Gia Lam District, and many temples in the capital city also recorded a sharp increase in visitors.

The city’s total tourism revenue during the five-day period is estimated at VND1 trillion.

The occupancy rate of hotel rooms reaches 40 percent during the same period, according to the Hanoi Department of Tourism, which expects the city to remain a favorite destination for tourists in the coming days, when many attractive festivals begin at famous spiritual tourist attractions.

The 2023 Tet break lasted seven days from January 20 to 26 in Vietnam.

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Source: https://tuoitrenews.vn/news/business/20230127/330000-visitors-bring-hanoi-426mn-on-tet/71147.html

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Vietnamese firms secure orders to export durians to China during Tet

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Many Vietnamese enterprises have won orders to ship durians to China during this Lunar New Year (Tet) holiday after the first 100-metric-ton Vietnamese durian batch was exported to the northern neighbor via official channels in September last year.

A durian purchasing company in Binh Phuoc Province, southern Vietnam, informed that it had secured an order to export 500,000 metric tons of durians to China.

Although farms in the province fail to supply the sufficient volume, the company will collect durians from other eligible farms.

Meanwhile, Van Xuan Phat Import-Export Co. Ltd. based in Ho Chi Minh City on Thursday said that the company would monthly export 1,000 metric tons of durians.

Huynh Van Dung, a trader in Hanoi, said China has a plan to buy one million Vietnamese durians, which are preferred and quickly consumed in the most populous country in the world.

According to Nguyen Dinh Tung, general director of Vina T&T Group, which specializes in exporting fruits and is among the 25 Vietnamese enterprises being issued with a packaging unit code, Vina T&T and Hong Kong’s Sunwah Group had inked a contract to export Vietnamese durians to Hong Kong.

Vietnam expects to ship 90,000 metric tons, or some 4,500 containers, of fresh durians abroad this year.

Dang Phuc Nguyen, general secretary of the Vietnam Fruit and Vegetable Association, said that although Vietnam has just exported durians to China through official channels since September 2022, the country has generated some US$350 million from durian exports.

Therefore, Nguyen forecast that durians will help earn over $1 billion in export revenue in 2023.

“Durian growing areas issued with codes are entitled to higher export prices. Durians were priced at VND80,000-100,000 [$3.4-4.3] per kilogram in the Mekong Delta ahead of Tet.

“To buy durians from these areas, enterprises must put down deposits,” Nguyen added.

China imported 821,600 metric tons of fresh durians worth over $4.2 billion in 2021, surging 42.7 and 82.4 percent, respectively, year on year.

It is the largest buyer of durians in the world. Thailand is currently the largest supplier of durians to China, accounting for a 40 percent market share.

Local experts forecast that the country’s durian exports will depend on China in the future.

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Many Vietnamese enterprises have won orders to ship durians to China during this Lunar New Year (Tet) holiday after the first 100-metric-ton Vietnamese durian batch was exported to the northern neighbor via official channels in September last year.

A durian purchasing company in Binh Phuoc Province, southern Vietnam, informed that it had secured an order to export 500,000 metric tons of durians to China.

Although farms in the province fail to supply the sufficient volume, the company will collect durians from other eligible farms.

Meanwhile, Van Xuan Phat Import-Export Co. Ltd. based in Ho Chi Minh City on Thursday said that the company would monthly export 1,000 metric tons of durians.

Huynh Van Dung, a trader in Hanoi, said China has a plan to buy one million Vietnamese durians, which are preferred and quickly consumed in the most populous country in the world.

According to Nguyen Dinh Tung, general director of Vina T&T Group, which specializes in exporting fruits and is among the 25 Vietnamese enterprises being issued with a packaging unit code, Vina T&T and Hong Kong’s Sunwah Group had inked a contract to export Vietnamese durians to Hong Kong.

Vietnam expects to ship 90,000 metric tons, or some 4,500 containers, of fresh durians abroad this year.

Dang Phuc Nguyen, general secretary of the Vietnam Fruit and Vegetable Association, said that although Vietnam has just exported durians to China through official channels since September 2022, the country has generated some US$350 million from durian exports.

Therefore, Nguyen forecast that durians will help earn over $1 billion in export revenue in 2023.

“Durian growing areas issued with codes are entitled to higher export prices. Durians were priced at VND80,000-100,000 [$3.4-4.3] per kilogram in the Mekong Delta ahead of Tet.

“To buy durians from these areas, enterprises must put down deposits,” Nguyen added.

China imported 821,600 metric tons of fresh durians worth over $4.2 billion in 2021, surging 42.7 and 82.4 percent, respectively, year on year.

It is the largest buyer of durians in the world. Thailand is currently the largest supplier of durians to China, accounting for a 40 percent market share.

Local experts forecast that the country’s durian exports will depend on China in the future.

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Source: https://tuoitrenews.vn/news/business/20230126/vietnamese-firms-secure-orders-to-export-durians-to-china-during-tet/71137.html

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Int’l tourists to Vietnam’s Phu Quoc during Tet surge

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Phu Quoc Island off Kien Giang Province, southern Vietnam, welcomed some 70,000 tourist arrivals between January 20 and 24, or the 29th day of the 12th month of the last lunar year and the third day of this lunar year, including 4,400 international visitors, surging 64 percent year on year, according to the provincial Department of Tourism.

The city earned VND30.9 billion (US$1.3 million) in tourism revenue in the period.

Meanwhile, the entire Kien Giang Province served 134,160 tourist arrivals, with 4,800 of them being foreigners, soaring 75.9 percent over the same period last year.

On Wednesday, flights, ferries and high-speed vessels from Rach Gia and Ha Tien Cities to Phu Quoc were operated as normal.

Due to the high number of tourists to the island city, the occupancy rate of lodging facilities in the city reached some 85 percent on average.

Huynh Quang Hung, chairman of the People’s Committee of Phu Quoc City, said the city has advantages of beautiful beaches and the favorable climate.

The number of international visitors to Phu Quoc was forecast to surge this year if some air routes connecting the city with China and Russia are reopened.

“Tourists have come to Phu Quoc in droves this Tet. Lodging facilities in the city have reported an occupancy rate of 80, even 90 percent.

“Tourism service providers in Phu Quoc have launched promotion programs to attract tourists.

“In 2023, Hon (Kiss) Bridge in An Thoi Ward will be introduced to attract more local and foreign guests to Phu Quoc,” Hung added.

Earlier, Kien Giang Province expected to welcome more than 400 domestic and international flights to Phu Quoc and Rach Gia cities and over 230 ferry and vessel services to islands off the province during eight-day Lunar New Year holiday, from the 29th day of the 12th month of the last lunar year to the sixth day of this lunar year.

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Phu Quoc Island off Kien Giang Province, southern Vietnam, welcomed some 70,000 tourist arrivals between January 20 and 24, or the 29th day of the 12th month of the last lunar year and the third day of this lunar year, including 4,400 international visitors, surging 64 percent year on year, according to the provincial Department of Tourism.

The city earned VND30.9 billion (US$1.3 million) in tourism revenue in the period.

Meanwhile, the entire Kien Giang Province served 134,160 tourist arrivals, with 4,800 of them being foreigners, soaring 75.9 percent over the same period last year.

On Wednesday, flights, ferries and high-speed vessels from Rach Gia and Ha Tien Cities to Phu Quoc were operated as normal.

Due to the high number of tourists to the island city, the occupancy rate of lodging facilities in the city reached some 85 percent on average.

Huynh Quang Hung, chairman of the People’s Committee of Phu Quoc City, said the city has advantages of beautiful beaches and the favorable climate.

The number of international visitors to Phu Quoc was forecast to surge this year if some air routes connecting the city with China and Russia are reopened.

“Tourists have come to Phu Quoc in droves this Tet. Lodging facilities in the city have reported an occupancy rate of 80, even 90 percent.

“Tourism service providers in Phu Quoc have launched promotion programs to attract tourists.

“In 2023, Hon (Kiss) Bridge in An Thoi Ward will be introduced to attract more local and foreign guests to Phu Quoc,” Hung added.

Earlier, Kien Giang Province expected to welcome more than 400 domestic and international flights to Phu Quoc and Rach Gia cities and over 230 ferry and vessel services to islands off the province during eight-day Lunar New Year holiday, from the 29th day of the 12th month of the last lunar year to the sixth day of this lunar year.

Like us on Facebook or  follow us on Twitter to get the latest news about Vietnam!

Source: https://tuoitrenews.vn/news/business/20230126/intl-tourists-to-vietnams-phu-quoc-during-tet-surge/71124.html

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