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Vietnam’s veggie, fruit exports exceed US$1.5 billion in H1



Exports of vegetable and fruits fetched more than 1.5 billion USD in the first six months of the year, a year-on-year decline of 14.5 percent, according to the Ministry of Agriculture and Rural Development.

Veggie, fruit exports exceed 1.5 billion USD in first half hinh anh 1

Consumers choose bunches of lychee (Photo:

China was the leading importer of Vietnam’s vegetable and fruit, holding a lion’s share of about 60.8 percent. However, exports of those products to the northern neighbour slipped 29.2 percent in value compared to the same period last year.

Meanwhile, exports to most other markets increased. Earnings from Thailand topped 57.8 million USD in the period, surging 244.1 percent, and from the Republic of Korea – 54.6 million USD, up 25.4 percent.

Shipments to Japan and the Netherlands picked up 26.4 percent and 28.3 percent to 46.2 million USD and 28 million USD, respectively.

Firms are advised to bolster exports of processed vegetable and fruits in the coming time. Exports of the items are projected to bounce back at year’s end as the COVID-19 pandemic is expected to be brought under control./.VNA



Moscow entrepreneurs look for opportunities in Việt Nam



Customers buy pork at a supermarket in Hà Nội. Russia ranked first in terms of exports of pork to Việt Nam in the first half of this year. — VNA/ Photo

HÀ NỘI — More than 100 Vietnamese companies took part in an online business matching event with entrepreneurs from Moscow on Tuesday.

The event was organised by Moscow Export Center with the support of the Ministry of Industry and Trade of the Russian Federation and trade mission of Russia in Việt Nam.

Businesses in Moscow are interested in penetrating the markets of Southeast Asian countries and are looking for opportunities to develop business relationships with Vietnamese partners.

During the event, 20 Moscow companies working in the fields of medicine, information technology, food, construction, machinery and equipment introduced their products to Vietnamese partners.

The Russian trade mission in Việt Nam noted positive growth in trade between the two countries.

The trade office identifies a number of promising industries for Russian exports to Việt Nam including timber products, pharmaceuticals, meat, dairy and fish products, grain, flour and other food products.

Russia ranked first in terms of exports of pork to Việt Nam in the first half of this year with 52,600 tonnes, worth $103.4 million.

The parties of the two countries agreed on the veterinary certificates for beef, chicken and offal, as well as pork, fish and dairy products.

In the near future, Việt Nam will approve a number of enterprises producing seafood from Russian far eastern regions.

The trade office will work closely with the authorised bodies of two countries in matters of certification of Russian companies exporting their products to Việt Nam.

Business matching participants will be able to hold business-to-business (B2B) meetings with manufacturers to discuss partnership opportunities from July 21 to 23.

Việt Nam exported nearly $1.4 billion to Russia and imported $845.6 million in the first five months of this year. Trade surplus reached $524.9 million.

Top Vietnamese items exported to Russia in the five months include phones and components; computers, electronic products and components; textile and garment; shoes; coffee and vegetable and fruit.

Two groups of Russian goods exported to Việt Nam worth over $100 million are coal of all kinds, reaching $202.6 million; and iron and steel of all kinds at $160.3 million. — 


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Vietnamese firms urged to file for IP protection in foreign markets



Lục Ngạn lychee of Bắc Giang Province was protected geographical indication in Japan. Vietnamese firms are urged to pay more attention to register for intellectual property protection in foreign markets. — Photo

HÀ NỘI — Vietnamese firms should attach more importance to registering for intellectual property protection in foreign markets if they wish to develop brands abroad, according to the National Office of Intellectual Property (NOIP).

NOIP’s statistics show that there were about 50,000 applications for intellectual property protection in the domestic market but only around 280 applications for protection in foreign markets. This reflects that Vietnamese firms are not paying adequate attention to intellectual property protections in the import and export sector.

Phạm Ngọc Luận, CEO of Meet More Coffee, said that after exporting several batches of coffee to South Korea, his company proceeded to apply for protection of the Meet More brand. However, the application was rejected for the reason that the brand was already registered in the South Korean market.

Luận was surprised to learn that it was his company’s distribution partner who had registered the Meet More brand in the Republic of Korea. Fortunately, his company successfully negotiated with his distribution partner to get the rights to the name.

There are also lessons to learn from past trademark disputes in foreign markets for companies like Trung Nguyên Coffee, Vinataba, Bến Tre coconut candy or Phú Quốc fish sauce.

Most recently an application to trademark ST25 rice was lodged in the US to the ire of the local scientists who developed the new strain of rice.

NOIP’s Deputy Director Trần Lê Hồng said that Vietnamese firms must pay attention to building and protecting brands if they want to engage with foreign markets.

Hồng said that the protection of brands was territorial, meaning that if a trademark was protected in Việt Nam, this did not mean that the trademark was also protected in other markets. Businesses needed to consider registering for trademark protection in foreign countries, he stressed.

According to Nguyễn Quốc Thịnh from Thương Mại University, there are several reasons that make Vietnamese enterprises hesitant to register for trademark protection in foreign markets.

The first reason is the lack of awareness. Other reasons were that enterprises were discouraged by complicated procedures together with the high cost of registering in some markets that made it difficult for small and medium – sized enterprises. 

“It is time Vietnamese enterprises started to seriously consider establishing protection for their brands in foreign markets which is critical to their development,” Thịnh said.

According to Hồng, enterprises could get support from the NOIP to register brand protection abroad or get consultations from about 200 IP consultancy firms in Việt Nam.

Hồng said that the registry for trademark protection should be put into consideration together with a detailed business plan for specific markets. —


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Digital channels outperform TV in helping brands reach audiences in Southeast Asia



A study by Kantar and Facebook of 64 multi-media campaigns in six Southeast Asian markets including Việt Nam in 2016-20 found digital touch points to be more efficient than television in reaching consumers. — Photo courtesy of Facebook

HCM CITY— Digital channels have outperformed television in helping brands reach Southeast Asian audiences, according to a study by Kantar Cross Media Study and Facebook.

It examined 64 multi-media campaigns across six Southeast Asian markets including Việt Nam in 2016-20, finding that digital touch points were more important and impactful throughout the consumer journey.

Digital channels help brands reach more people, facilitate emotional connection and a sense of preference for brands, and turn the audience into consumers.

Especially during the pandemic, digital solutions showcase greater impact and value-for-money.

While the costs for TV are notably high, platforms like Facebook and YouTube are proving themselves two times more cost-effective in driving reach.

Overall, digital-led campaigns commit higher return-on-investment, increasing, notably, motivation to purchase 1.5 times. 

Among digital channels, Facebook is the top platform, helping brands achieve efficacy across indicators and optimise their budget.

According to key insights shared at the recent Facebook Video Summit, the time spent using social media in Việt Nam increased by over 40 per cent between 2013 and 2020.

Amid the COVID-19 outbreak, 89 per cent of users said, social networks help them engage more and better with businesses. 

Bryan Võ, marketing science partner, Facebook Vietnam, said: “Digital channels are now increasingly prioritised by brands, thanks to their high efficacy in driving brand and sales impact at a lower cost compared to traditional channels.” —


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