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With $7.8 bln market capitalization, Masan becomes Vietnam’s largest consumer platform

Masan has become the largest consumer platform in Vietnam in term of market capitalization of above VND177 trillion ($7.8 billion).

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The 2nd place belongs to Vinamilk with a market capitalization of VND171 trillion ($7.5 billion) thanks to strong synergies between businesses in Masan’s consumer-retail ecosystem.

Viet Capital Securities (VCSC) and HSBC have forecasted MSN with a target price of VND186,000 and VND200,000 respectively, 37% higher than the current market price. Previously, Bank of America (BofA) has initiated MSN with a Buy rating and PO of VND198,000.

Synergies from a unique consumer–retail ecosystem

In 2021, Masan has achieved many outstanding results, includes but not limited to revenue growth, profit growth, business model innovation and retail expansion. Masan Group’s consolidated revenue reached VND88,629 billion, up 14.8% versus VND77,218 billion in 2020.

Growth driver mainly comes from The CrownX (TCX), the consumer-retail platform that delivered a net revenue of more than VND58,000 billion in the past year.

Currently, Masan is the only integrated off-to-online retail consumer ecosystem in Vietnam that owns manufacturing facilities for FMCG products (Masan Consumer Holdings, Masan MEATLife), distribute directly to consumers via WinCommerce (WCM), owns the largest retail system with largest points of sale, expands into the F&B and telecommunications sectors through controlling stakes in Phuc Long and Mobicast.

WinMart+ store follows the mini-mall model. Photo: Masan
WinMart+ store follows the mini-mall model. Photo: Masan

Thanks to Masan’s presence in many essential consumer sectors the group has a huge-scale customer base with 98% of Vietnamese households using at least 1 Masan product, 9 million loyal customers at WCM, nearly 5 million affluent customers from Techcombank, young, digital-savvy customers with urban lifestyle from Phuc Long. The group is also able to reach millions of consumers from strategic O2O partners, including Lazada.

In 2021, revenue contribution from only consumer businesses (excluding feed and high-tech materials segment) was 68%, which is expected to increase to 85% in 2022. Net profit after tax in core business (Core NPAT) is estimated to be within the range of VND 5 – 7 trillion, up 32% – 84% from VND 3.8 trillion in 2021.

Accelerating Point of Life strategy, capturing 80% of Vietnamese consumer’s wallet share

Following the initial success of Phuc Long kiosks at WinMart+ stores, Masan advanced its Point of Life (PoL) strategy further by building and piloting mini-mall concept, a model that aims to provide a greater array of daily essential products and services (e.g., groceries, pharmaceuticals, financial products, and entertainment/telecommunications offerings, altogether representing 60-80% of consumers’ wallet share) under an integrated offline to online ecosystem.

With pilot stores showing positive results, Masan is confident that the mini-mall concept can grow sales with increased foot traffic and lower breakeven sales targets to improve profitability. Mini-mall pilot stores running in 5 locations during FY2021 led to 30% increase in foot traffic compared to pre mini-mall model. This format also helped to reduce breakeven revenue required per day per location by 44%.

Masan is the leading consumer company in terms of market capitalization today in Vietnam. Photo: Masan
Masan is the leading consumer company in terms of market capitalization today in Vietnam. Photo: Masan

Expectations towards TCX also come synegies between different services, from groceries, pharmaceuticals, F&B (Phuc Long), financial services (from Masan’s partner – Techcombank) and telecommunication services (Reddi). The model follows the “Point of Life” strategy introduced by Masan earlier, almost fully integrated into an omni-channel platform, providing a myriad of services to consumers.

In FY2022, aim to open 2,000 mini-mall locations through 5 different formats based on catchment analysis in cities, sub-urban and rural areas, in new and existing WCM stores.

Chairman of Masan Group, Mr. Nguyen Dang Quang said: “The next wave is to transform The CrownX into a consumer-tech platform. 2022 will be the year we digitalize our platform into an integrated system from manufacturing, logistics, distribution all the way up to 100 million consumers.

This will drive 10% operational cost efficiencies and, most importantly, combine our traditional consumer insights with AI and machine learning insights to better serve consumers products and services they truly desire.”

HSBC Global Research even called Masan’s transformation “a journey of a retail giant to a super app”. This integration will help improve sales/m2, thereby driving future profitability.

For example, in the telecommunications segment, the growth potential is still very large. After owning the Reddi mobile network, Masan has piloted the launch of telecommunication data plans under the brand “Reddi” at supermarkets and mini-marts WinMart+. This network service is expected to be rolled out nationwide in 2022 with the aim of reaching 500,000 – 1,000,000 subscribers.

Reddi is core connecting piece of Masan’s loyalty program, with co-branded customer acquisition schemes providing members with essentially no cost data plans as they shop across Masan’s ecosystem through cash back plans.

Order Phuc Long tea and coffee via mobile application and have it delivered to your door. Photo: Masan
Order Phuc Long tea and coffee via mobile application and have it delivered to your door. Photo: Masan

This is the difference and significant advantage of Reddi compared to other mobile carriers in the market. With the participation from Reddi, consumers will have more choices regarding telco service providers.

Besides, Reddi may expand into payment field and target unbanked users, given that mobile money has just been licensed. According to HSBC, if Reddi reaches 1% of the mobile market share in Vietnam by 2025, its revenue contribution to Masan Group will account for 1%. In addition to Reddi’s user growth, new digital partnerships (such as payments, entertainment) will also be an important growth driver for TCX.

In January 2022, MSN acquired an additional 31% stake in Phuc Long, increasing its ownership to 51%. Since MSN’s initial investment, Phuc Long has demonstrated strong synergies with MSN’s POL strategy, which can now be accelerated with Phuc Long as a consolidated subsidiary of MSN. 

VCSC believes that this transaction will bring accumulated value to Masan because Phuc Long is a leading brand, has extensive growth headroom and strong synergies with Masan’s consumer ecosystem, especially with WCM.

Source: https://e.nhipcaudautu.vn/companies/with-78-bln-market-capitalization-masan-becomes-vietnams-largest-consumer-platform-3344133/

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Vietnam’s Agribank wins many local prestigious prizes

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Over the past 35 years of development, the Vietnam Bank for Agriculture and Rural Development, better known as Agribank, always proves its position and role as a leading commercial bank in Vietnam.

It has pioneered monetary policies, contributing to stabilizing the macro-economy, curbing inflation and supporting the country’s economic growth.

The bank has cemented its key role in developing the agriculture sector and rural areas and offering credit and services to serve the country’s socio-economic development.

Agribank was proud to receive the Vietnam National Brand award for the third consecutive year in 2022 and was among the top 10 Vietnamese strong banking and financial brands the same year.

The lender has obtained impressive achievements in digital and green transformation and made substantial contributions to community development.

 

Despite the negative impact of the COVID-19 pandemic, Agribank, with its initiative and flexibility, has employed multiple solutions to support pandemic-hit clients and the country’s socio-economic recovery program.

The bank has pioneered a relief package with a two-percent interest rate cut for loans from the state budget for enterprises, cooperatives and household businesses.

With its ceaseless efforts, Agribank has gained customers’ confidence and international economic experts’ appreciation.

The “Top 10 Most Prestigious Commercial Banks in Vietnam 2022” and “Top 10 Vietnamese Gold Star 2021” awards have demonstrated the bank’s brand value in the local banking system and its prestige to the community and society.

Since 2016, Agribank has ranked among the top 10 largest corporate income tax-payers in Vietnam.

According to the VNR500 ranking on the 500 largest enterprises in Vietnam in 2022, Agribank was placed at the eighth position.

This was the 13th time Agribank has been ranked in the top 10 of VNR500 and held the first position among commercial banks in Vietnam.

Gaining international organizations’ appreciation

Brand Finance highly appreciated Agribank for making great strides in brand value last year.

In the 2022 Brand Finance Banking 500 ranking, a list of the 500 most valuable banking brands in the world, Agribank took the 157th place, up 16 places year on year.

This was the highest ranking among the 11 Vietnamese commercial banks listed in the ranking in 2022.

Brand Finance also placed Agribank at the sixth position out of the 50 most valuable brands in Vietnam in 2022 as it maintained a stable growth, at 22 percent in 2022, and the position of the most valuable bank in Vietnam.

Agribank was valued at US$1.412 billion last year with a brand strength index of 75.4 and an AA+ rating.

The Agribank brand has improved as credit rating agency Moody’s upgraded the long-term local and foreign currency deposit and issuer ratings of Agribank from Ba3 to Ba2 with a stable outlook.

In addition, the bank was listed in the top 10 Vietnamese banks in The Banker’s Top 1000 World Banks.

Agribank’s international payment services have been repeatedly honored with prestigious prizes awarded by the world’s leading banks, such as the “Straight Through Processing (STP) Excellence Award 2021” from the Bank of New York Mellon and the “2021 Elite Quality Recognition Award” from JP Morgan.

To win these awards, Agribank had met strict criteria on the international payment service quality.

Agribank’s Straight Through Processing rate is always over 99 percent, proving its world-class services and the confidence of large customers and partners in the bank.

Digital products honored

Agribank’s digital products have been highly appreciated by local and international organizations.

Its real-time low-value payment system was honored as an “Outstanding digital technology product” and its centralized payment infrastructure system was honored in the category of “Outstanding Digital Transformation Business” of the 2022 Vietnam Digital Transformation Awards.

Agribank has recently launched Agribank Digital, which provides banking services and enables customers to access services around the clock.

Agribank has also ceaselessly striven to invest in, renovate, develop and improve products and services to serve customers.

Thanks to pre-eminent features, Agribank’s Loc Viet card won the Sao Khue Award in 2022.

Agribank receives the “Leadership in Debit Card Growth” award.
Agribank receives the “Leadership in Debit Card Growth” award.

Moreover, Agribank’s Tam Nong cards have benefited residents in rural areas and contributed to boosting the digital transformation. 

The bank was voted as a bank with creative products and services in 2021.

Furthermore, Agribank has repeatedly been recognized and honored by international partners for card services.

In early 2022, the bank won two awards from JCB for “Leadership in Payment Volume 2021” and “Leadership in Debit Payment Volume Growth 2021”.

It also received three other prizes for its cards, including “Leadership in Merchant Sales Volume 2022”, “Leadership in Debit Card Growth” and one of the banks with the highest levels of data compliance awarded by Mastercard.

Agribank was also honored with the “Leadership in Contactless Penetration Growth” by international card organization Visa.

Bank for community

During its 35 years of development, besides business missions, Agribank has carried out many meaningful and humanitarian social programs to ensure social welfare and community development. 

Agribank annually spends hundreds of billions of Vietnam dong (VN1 billion = $42,590) conducting social welfare programs, focusing on poverty alleviation, education, healthcare, rural transport, and the support for poor people, those living in remote areas, ethnic minority groups, among others.

In 2021, Agribank launched a long-term sponsorship program across the country to provide prompt, practical and quick support nationwide, contributing to fight the COVID-19 pandemic.

With its positive contributions, Agribank was honored as a typical bank for the community in 2021.

Agribank was honored as a bank for the community in 2021.
Agribank was honored as a bank for the community in 2021.

Having pioneered in corporate social responsibility activities over the past many years, Agribank has been recognized as an enterprise with awesome responsibility for social welfare and community growth and a bank for the community by the Vietnamese Party and state, as well as a bank with excellent corporate social responsibility practices in Southeast Asia by Asian Banking & Finance.

Like us on Facebook or  follow us on Twitter to get the latest news about Vietnam!

Over the past 35 years of development, the Vietnam Bank for Agriculture and Rural Development, better known as Agribank, always proves its position and role as a leading commercial bank in Vietnam.

It has pioneered monetary policies, contributing to stabilizing the macro-economy, curbing inflation and supporting the country’s economic growth.

The bank has cemented its key role in developing the agriculture sector and rural areas and offering credit and services to serve the country’s socio-economic development.

Agribank was proud to receive the Vietnam National Brand award for the third consecutive year in 2022 and was among the top 10 Vietnamese strong banking and financial brands the same year.

The lender has obtained impressive achievements in digital and green transformation and made substantial contributions to community development.

 

Despite the negative impact of the COVID-19 pandemic, Agribank, with its initiative and flexibility, has employed multiple solutions to support pandemic-hit clients and the country’s socio-economic recovery program.

The bank has pioneered a relief package with a two-percent interest rate cut for loans from the state budget for enterprises, cooperatives and household businesses.

With its ceaseless efforts, Agribank has gained customers’ confidence and international economic experts’ appreciation.

The “Top 10 Most Prestigious Commercial Banks in Vietnam 2022” and “Top 10 Vietnamese Gold Star 2021” awards have demonstrated the bank’s brand value in the local banking system and its prestige to the community and society.

Since 2016, Agribank has ranked among the top 10 largest corporate income tax-payers in Vietnam.

According to the VNR500 ranking on the 500 largest enterprises in Vietnam in 2022, Agribank was placed at the eighth position.

This was the 13th time Agribank has been ranked in the top 10 of VNR500 and held the first position among commercial banks in Vietnam.

Gaining international organizations’ appreciation

Brand Finance highly appreciated Agribank for making great strides in brand value last year.

In the 2022 Brand Finance Banking 500 ranking, a list of the 500 most valuable banking brands in the world, Agribank took the 157th place, up 16 places year on year.

This was the highest ranking among the 11 Vietnamese commercial banks listed in the ranking in 2022.

Brand Finance also placed Agribank at the sixth position out of the 50 most valuable brands in Vietnam in 2022 as it maintained a stable growth, at 22 percent in 2022, and the position of the most valuable bank in Vietnam.

Agribank was valued at US$1.412 billion last year with a brand strength index of 75.4 and an AA+ rating.

The Agribank brand has improved as credit rating agency Moody’s upgraded the long-term local and foreign currency deposit and issuer ratings of Agribank from Ba3 to Ba2 with a stable outlook.

In addition, the bank was listed in the top 10 Vietnamese banks in The Banker’s Top 1000 World Banks.

Agribank’s international payment services have been repeatedly honored with prestigious prizes awarded by the world’s leading banks, such as the “Straight Through Processing (STP) Excellence Award 2021” from the Bank of New York Mellon and the “2021 Elite Quality Recognition Award” from JP Morgan.

To win these awards, Agribank had met strict criteria on the international payment service quality.

Agribank’s Straight Through Processing rate is always over 99 percent, proving its world-class services and the confidence of large customers and partners in the bank.

Digital products honored

Agribank’s digital products have been highly appreciated by local and international organizations.

Its real-time low-value payment system was honored as an “Outstanding digital technology product” and its centralized payment infrastructure system was honored in the category of “Outstanding Digital Transformation Business” of the 2022 Vietnam Digital Transformation Awards.

Agribank has recently launched Agribank Digital, which provides banking services and enables customers to access services around the clock.

Agribank has also ceaselessly striven to invest in, renovate, develop and improve products and services to serve customers.

Thanks to pre-eminent features, Agribank’s Loc Viet card won the Sao Khue Award in 2022.

Agribank receives the “Leadership in Debit Card Growth” award.
Agribank receives the “Leadership in Debit Card Growth” award.

Moreover, Agribank’s Tam Nong cards have benefited residents in rural areas and contributed to boosting the digital transformation. 

The bank was voted as a bank with creative products and services in 2021.

Furthermore, Agribank has repeatedly been recognized and honored by international partners for card services.

In early 2022, the bank won two awards from JCB for “Leadership in Payment Volume 2021” and “Leadership in Debit Payment Volume Growth 2021”.

It also received three other prizes for its cards, including “Leadership in Merchant Sales Volume 2022”, “Leadership in Debit Card Growth” and one of the banks with the highest levels of data compliance awarded by Mastercard.

Agribank was also honored with the “Leadership in Contactless Penetration Growth” by international card organization Visa.

Bank for community

During its 35 years of development, besides business missions, Agribank has carried out many meaningful and humanitarian social programs to ensure social welfare and community development. 

Agribank annually spends hundreds of billions of Vietnam dong (VN1 billion = $42,590) conducting social welfare programs, focusing on poverty alleviation, education, healthcare, rural transport, and the support for poor people, those living in remote areas, ethnic minority groups, among others.

In 2021, Agribank launched a long-term sponsorship program across the country to provide prompt, practical and quick support nationwide, contributing to fight the COVID-19 pandemic.

With its positive contributions, Agribank was honored as a typical bank for the community in 2021.

Agribank was honored as a bank for the community in 2021.
Agribank was honored as a bank for the community in 2021.

Having pioneered in corporate social responsibility activities over the past many years, Agribank has been recognized as an enterprise with awesome responsibility for social welfare and community growth and a bank for the community by the Vietnamese Party and state, as well as a bank with excellent corporate social responsibility practices in Southeast Asia by Asian Banking & Finance.

Like us on Facebook or  follow us on Twitter to get the latest news about Vietnam!

Source: https://tuoitrenews.vn/news/business/20230323/vietnams-agribank-wins-many-local-prestigious-prizes/72236.html

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20 largest investors hold 80% of Vinamilk’s charter capital

Vietnam’s largest dairy manufacturer Vinamilk reported charter capital of nearly VND20.9 trillion ($886.16 million) at the end of 2022, with 80% owned by 20 investors.

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The corporation’s 20 largest shareholders hold more than 1.65 billion Vinamilk shares, equivalent to about 79.11% of the company’s chartered capital.

Of which, the State Capital Investment Corporation (SCIC) is the largest shareholder with 36%, followed by F&N Group with 20.39% (including F&N Dairy Investments Pte with 17.69% and F&N BEV Manufacturing Pte.Ltd with 2.7%), and Platinum Victory Pte.Ltd with 10.62%.

The ownership ratio of domestic investors is 44.35%, while foreign investors account for 55.6%, according to its annual report for 2022.

Vinamilk, listed on the Ho Chi Minh Stock Exchange (HoSE) as VNM, posted net revenue of VND59.96 trillion ($2.56 billion) in 2022, down 1.58% year-on-year, and after-tax profit of VND8.578 trillion ($365.8 million), down 19.3%.

According to the firm, Vietnam’s dynamic dairy industry is worth $5 billion. Dairy consumption hit 21.8 kilograms per capita in 2019, below the regional average of 26.7 kilograms. It quoted data from market researcher AC Nielsen as saying that the country’s dairy industry grew 5% in value in the first 11 months of last year, while volume remained unchanged, attributing these changes to higher prices amid rising production costs.

Last year, the company opened nearly 40 new Vinamilk stores in a move to ensure sustainable distribution solutions. As of end-2022, Vinamilk’s distribution system reached more than 230,000 points nationwide, including nearly 650 Vinamilk stores.

Early this month, Vinamilk and Japanese company Sojitz broke ground on a $500-million complex for raising cows and supplying beef in northern Vietnam, a project expected to advance Vietnam’s livestock industry. The project, a 49-51 joint venture between Sojitz and Vinamilk subsidiary Vilico, will cover almost 76 hectares in Tam Dao district of Vinh Phuc province bordering Hanoi. 

On the Ho Chi Minh City Stock Exchange, the VNM share price hit VND74,400 ($3.16) at Wednesday’s close.

Source: The Investor

Source: https://e.nhipcaudautu.vn/companies/20-largest-investors-hold-80-of-vinamilks-charter-capital-3351498/

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Biggest-ever US business delegation comes to Vietnam to seek investment opportunities

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A mission, including 52 businesses from the U.S., is scheduled to visit Vietnam this week to learn about the local market and seek business and investment opportunities.

This is the largest-ever U.S. business mission to Vietnam.

Ted Osius, president and CEO of the U.S.-ASEAN Business Council (USABC), told Tuoi Tre (Youth) newspaper on Monday that these U.S. firms will meet with the Vietnamese prime minister, National Assembly chairman, and ministers.

An Amazon warehouse is shown.. The e-commerce giant is among the U.S. enterprises coming to Vietnam this week. Photo: Reuters

Amazon is among the U.S. enterprises coming to Vietnam this week. Photo: Reuters

Learning about Vietnam’s digital, green transformation potential

According to Osius, USABC members stressed at a meeting with Vietnamese Prime Minister Pham Minh Chinh during his visit to the U.S. on the occasion of the ASEAN-U.S. Special Summit in May 2022 that they considered Vietnam a strategic market in the region and were committed to making investments in Vietnam and cooperating with Vietnamese partners for a long term.

“The visit to Vietnam will demonstrate the commitment. We want to fulfill the commitment of U.S. private firms as reliable partners and resources in fostering mutual priorities and economic purposes,” Osius affirmed.

The U.S. business delegation to Vietnam this week will include firms which have come to Vietnam and those that have yet to, proving that Vietnam remains attractive to U.S. industrial firms.

Osius said the mission consists of firms in various sectors, such as energy, finance-banking, insurance, manufacturing, information technology, healthcare, logistics, tourism, aerospace, and national defense.

Some typical names are Apple, Coca-Cola, PepsiCo, SpaceX, Pfizer, Johnson & Johnson, Abbott, Visa, Citibank, Meta, and Amazon Web Services.

Boeing, Lockheed Martin, and Bell will also come to the Southeast Asian country to meet with local national defense firms.

Osius said U.S. enterprises will support Vietnam’s digital and green transformation strategy to help the country realize its commitment to net-zero carbon emissions by 2050. 

The USABC hoped to develop the partnership in the digital sector between Vietnam and the U.S. and foster the use of U.S. private firms’ investments in the energy sphere.

“We also want to seek opportunities to support Vietnam in reforming financial and banking services and developing global supply chains in Vietnam,” the USABC president added.

The visit is taking place while the two countries celebrate the 10th anniversary of their comprehensive partnership. Therefore, this will be an occasion for them to celebrate and review remarkable achievements of the business community over the past decade, Osius noted.

He also expected the two sides to determine key trade cooperation opportunities.

Through the visit, the USABC also expected discussions about the roles of U.S. enterprises in facilitating the deployment of free trade agreements, such as the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and the Regional Comprehensive Economic Partnership (RCEP), as well as negotiations over the Indo-Pacific Economic Framework for Prosperity (IPEF).

The delegation of U.S. enterprises to Vietnam include those which are operating in Vietnam and have plans to expand their presence in the country, such as Apple, Coca-Cola, and PepsiCo. Photo: Quang Dinh / Tuoi Tre

The delegation of U.S. enterprises to Vietnam includes those operating in Vietnam and having plans to expand their presence in the country, such as Apple, Coca-Cola, and PepsiCo. Photo: Quang Dinh / Tuoi Tre

It’s time to conquer Vietnamese market

James Ollen, executive director of the American Chamber of Commerce in Vietnam (AmCham Vietnam), told Tuoi Tre that in the eyes of U.S. investors, Vietnam is a leading destination for multinational companies which are seeking ways to diversify their supply chains.

It also has a booming consumer market. 

Moreover, it is an ideal destination for many tourists. Many Vietnamese cities are on the way to becoming the most dynamic start-up centers in Asia.

At a recent meeting with leaders of Ho Chi Minh City, Ollen said U.S. enterprises in Vietnam are optimistic about the continuous economic growth prospects this year and in the following years.

Therefore, the U.S. business community in Vietnam wants to cooperate with local authorities to develop a favorable environment to continue attracting investments, and boosting innovation and sustainable development.

AmCham Vietnam has more than 550 members in the central and southern regions.

The chamber representative added that U.S. enterprises always want to expand their operation in Vietnam and the most important factor for a favorable investment environment is a fair, transparent, predictable, and appropriately-arranged legal system.

In agriculture, the two countries’ trade relations are also positive.

According to U.S. Consul General in Ho Chi Minh City Susan Burns, the two sides’ agricultural trade surged from over US$4 billion in 2011 to nearly $10 billion last year.

Many U.S. agricultural product imports to Vietnam, such as blueberries, apples, grapes, and oranges, are popular and posted impressive growth.

Having been present in Ho Chi Minh City since early this month, Lawrence D. Bushnell, president of Gratia Dei Seafoods in Alaska State, said never before have U.S. enterprises paid such huge attention to Vietnam.

With a population of 100 million people and local residents’ increasing incomes, the Vietnamese market is a target for all U.S. enterprises. Following surveys, investors may make investments and shift their supply chains to the country.

Cooperating to develop supply chains

A leader of the European-American Market Department under the Vietnamese Ministry of Industry and Trade, told Tuoi Tre that the U.S. business mission and leaders of the ministry will discuss cooperation opportunities in industry and energy trade.

Besides economy, trade, and investment, the collaboration potential in energy transition, digital transformation, and the building of clean and sustainable supply chains between the two countries is huge.

As Vietnam is actively getting involved in global production networks and value chains, the two sides should join hands in other potential sectors, such as hi-tech, semiconductor chip manufacturing, aviation, digital transformation, energy transition, technology innovation, and environmental protection, apart from traditional cooperation sectors, said the official from the Ministry of Industry and Trade.

“The Vietnamese government has been creating the most favorable conditions for the shift of global supply chains to Vietnam,” the Vietnamese official affirmed.

“During that process, the direct investment from the U.S. as well as the technology, finance, and production capacity of leading U.S. groups, such as Google, Apple, Intel, Boeing, and Walmart, are extremely important.”

He added that to encourage Vietnamese enterprises to take part in multinational groups’ supply chains, the Ministry of Industry and Trade is cooperating with many other ministries, agencies, large enterprises, and international organizations to conduct projects and programs to provide consultancy, improve production, train human resources, develop science and technology, and boost digital transformation to improve the capability of Vietnamese suppliers.

SpaceX Group and many other U.S. enterprises learn about the Vietnamese market. Photo: NASA

SpaceX Group and many other U.S. enterprises learn about the Vietnamese market. Photo: NASA

Nguyen Van Toan, vice-chairman of the Vietnam’s Association of Foreign Invested Enterprises, said many U.S. companies have made investments in Vietnam through third parties, such as Singapore, Hong Kong, and European countries.

In particular, they established subsidiaries in these places and the subsidiaries have invested in Vietnam.

The investment environment is changing when the global minimum corporate tax will take effect early next year. Most U.S. enterprises coming to Vietnam this week earn a huge revenue and are subject to the tax with a minimum rate of 15 percent of their profits.

The tax will significantly affect the global investment movement. As a result, leading U.S. firms have sought new destinations.

Vietnam will definitely impose the global minimum corporate tax, but U.S. firms pin high hopes on the country’s preferential policies.

According to Toan, this is a positive trend as Vietnam can avoid the race of issuing tax incentives.

Without preferential tax policies, Vietnam will have to attract foreign direct investment with a better investment environment, infrastructure, and workforce.

Thus, the country can attract high-quality foreign investment.

“It is good when large U.S. investors arrive in Vietnam to seek investment opportunities, but we have to commit to improving the local investment environment to set their mind at rest,” Toan said.

“In addition to the ideal geographical location, stable politics, and advantages in the market and integration, we need to improve other factors, such as administrative procedures, and especially the manpower quality.

“U.S. firms investing in Vietnam will not bring their human resources like those from other countries, so we must properly prepare the manpower to welcome them.”

Like us on Facebook or  follow us on Twitter to get the latest news about Vietnam!

A mission, including 52 businesses from the U.S., is scheduled to visit Vietnam this week to learn about the local market and seek business and investment opportunities.

This is the largest-ever U.S. business mission to Vietnam.

Ted Osius, president and CEO of the U.S.-ASEAN Business Council (USABC), told Tuoi Tre (Youth) newspaper on Monday that these U.S. firms will meet with the Vietnamese prime minister, National Assembly chairman, and ministers.

An Amazon warehouse is shown.. The e-commerce giant is among the U.S. enterprises coming to Vietnam this week. Photo: Reuters

Amazon is among the U.S. enterprises coming to Vietnam this week. Photo: Reuters

Learning about Vietnam’s digital, green transformation potential

According to Osius, USABC members stressed at a meeting with Vietnamese Prime Minister Pham Minh Chinh during his visit to the U.S. on the occasion of the ASEAN-U.S. Special Summit in May 2022 that they considered Vietnam a strategic market in the region and were committed to making investments in Vietnam and cooperating with Vietnamese partners for a long term.

“The visit to Vietnam will demonstrate the commitment. We want to fulfill the commitment of U.S. private firms as reliable partners and resources in fostering mutual priorities and economic purposes,” Osius affirmed.

The U.S. business delegation to Vietnam this week will include firms which have come to Vietnam and those that have yet to, proving that Vietnam remains attractive to U.S. industrial firms.

Osius said the mission consists of firms in various sectors, such as energy, finance-banking, insurance, manufacturing, information technology, healthcare, logistics, tourism, aerospace, and national defense.

Some typical names are Apple, Coca-Cola, PepsiCo, SpaceX, Pfizer, Johnson & Johnson, Abbott, Visa, Citibank, Meta, and Amazon Web Services.

Boeing, Lockheed Martin, and Bell will also come to the Southeast Asian country to meet with local national defense firms.

Osius said U.S. enterprises will support Vietnam’s digital and green transformation strategy to help the country realize its commitment to net-zero carbon emissions by 2050. 

The USABC hoped to develop the partnership in the digital sector between Vietnam and the U.S. and foster the use of U.S. private firms’ investments in the energy sphere.

“We also want to seek opportunities to support Vietnam in reforming financial and banking services and developing global supply chains in Vietnam,” the USABC president added.

The visit is taking place while the two countries celebrate the 10th anniversary of their comprehensive partnership. Therefore, this will be an occasion for them to celebrate and review remarkable achievements of the business community over the past decade, Osius noted.

He also expected the two sides to determine key trade cooperation opportunities.

Through the visit, the USABC also expected discussions about the roles of U.S. enterprises in facilitating the deployment of free trade agreements, such as the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and the Regional Comprehensive Economic Partnership (RCEP), as well as negotiations over the Indo-Pacific Economic Framework for Prosperity (IPEF).

The delegation of U.S. enterprises to Vietnam include those which are operating in Vietnam and have plans to expand their presence in the country, such as Apple, Coca-Cola, and PepsiCo. Photo: Quang Dinh / Tuoi Tre

The delegation of U.S. enterprises to Vietnam includes those operating in Vietnam and having plans to expand their presence in the country, such as Apple, Coca-Cola, and PepsiCo. Photo: Quang Dinh / Tuoi Tre

It’s time to conquer Vietnamese market

James Ollen, executive director of the American Chamber of Commerce in Vietnam (AmCham Vietnam), told Tuoi Tre that in the eyes of U.S. investors, Vietnam is a leading destination for multinational companies which are seeking ways to diversify their supply chains.

It also has a booming consumer market. 

Moreover, it is an ideal destination for many tourists. Many Vietnamese cities are on the way to becoming the most dynamic start-up centers in Asia.

At a recent meeting with leaders of Ho Chi Minh City, Ollen said U.S. enterprises in Vietnam are optimistic about the continuous economic growth prospects this year and in the following years.

Therefore, the U.S. business community in Vietnam wants to cooperate with local authorities to develop a favorable environment to continue attracting investments, and boosting innovation and sustainable development.

AmCham Vietnam has more than 550 members in the central and southern regions.

The chamber representative added that U.S. enterprises always want to expand their operation in Vietnam and the most important factor for a favorable investment environment is a fair, transparent, predictable, and appropriately-arranged legal system.

In agriculture, the two countries’ trade relations are also positive.

According to U.S. Consul General in Ho Chi Minh City Susan Burns, the two sides’ agricultural trade surged from over US$4 billion in 2011 to nearly $10 billion last year.

Many U.S. agricultural product imports to Vietnam, such as blueberries, apples, grapes, and oranges, are popular and posted impressive growth.

Having been present in Ho Chi Minh City since early this month, Lawrence D. Bushnell, president of Gratia Dei Seafoods in Alaska State, said never before have U.S. enterprises paid such huge attention to Vietnam.

With a population of 100 million people and local residents’ increasing incomes, the Vietnamese market is a target for all U.S. enterprises. Following surveys, investors may make investments and shift their supply chains to the country.

Cooperating to develop supply chains

A leader of the European-American Market Department under the Vietnamese Ministry of Industry and Trade, told Tuoi Tre that the U.S. business mission and leaders of the ministry will discuss cooperation opportunities in industry and energy trade.

Besides economy, trade, and investment, the collaboration potential in energy transition, digital transformation, and the building of clean and sustainable supply chains between the two countries is huge.

As Vietnam is actively getting involved in global production networks and value chains, the two sides should join hands in other potential sectors, such as hi-tech, semiconductor chip manufacturing, aviation, digital transformation, energy transition, technology innovation, and environmental protection, apart from traditional cooperation sectors, said the official from the Ministry of Industry and Trade.

“The Vietnamese government has been creating the most favorable conditions for the shift of global supply chains to Vietnam,” the Vietnamese official affirmed.

“During that process, the direct investment from the U.S. as well as the technology, finance, and production capacity of leading U.S. groups, such as Google, Apple, Intel, Boeing, and Walmart, are extremely important.”

He added that to encourage Vietnamese enterprises to take part in multinational groups’ supply chains, the Ministry of Industry and Trade is cooperating with many other ministries, agencies, large enterprises, and international organizations to conduct projects and programs to provide consultancy, improve production, train human resources, develop science and technology, and boost digital transformation to improve the capability of Vietnamese suppliers.

SpaceX Group and many other U.S. enterprises learn about the Vietnamese market. Photo: NASA

SpaceX Group and many other U.S. enterprises learn about the Vietnamese market. Photo: NASA

Nguyen Van Toan, vice-chairman of the Vietnam’s Association of Foreign Invested Enterprises, said many U.S. companies have made investments in Vietnam through third parties, such as Singapore, Hong Kong, and European countries.

In particular, they established subsidiaries in these places and the subsidiaries have invested in Vietnam.

The investment environment is changing when the global minimum corporate tax will take effect early next year. Most U.S. enterprises coming to Vietnam this week earn a huge revenue and are subject to the tax with a minimum rate of 15 percent of their profits.

The tax will significantly affect the global investment movement. As a result, leading U.S. firms have sought new destinations.

Vietnam will definitely impose the global minimum corporate tax, but U.S. firms pin high hopes on the country’s preferential policies.

According to Toan, this is a positive trend as Vietnam can avoid the race of issuing tax incentives.

Without preferential tax policies, Vietnam will have to attract foreign direct investment with a better investment environment, infrastructure, and workforce.

Thus, the country can attract high-quality foreign investment.

“It is good when large U.S. investors arrive in Vietnam to seek investment opportunities, but we have to commit to improving the local investment environment to set their mind at rest,” Toan said.

“In addition to the ideal geographical location, stable politics, and advantages in the market and integration, we need to improve other factors, such as administrative procedures, and especially the manpower quality.

“U.S. firms investing in Vietnam will not bring their human resources like those from other countries, so we must properly prepare the manpower to welcome them.”

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Source: https://tuoitrenews.vn/news/business/20230322/biggestever-us-business-delegation-comes-to-vietnam-to-seek-investment-opportunities/72207.html

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